00:00McDonald's and Burger King just restarted the burger wars and it all began with one awkward bite
00:05McDonald's CEO Chris Kaye posted a video promoting the big arch burger. I love this product. It is so good
00:12But instead of going viral for the burger the internet focused on something else the bite it was tiny some
00:20said
00:20Suspiciously tiny that's a big bite for a big arch people started joking that the CEO of McDonald's looked like
00:27he had never eaten
00:27A burger before and that's when their old pal Burger King smelled blood in the water their president Tom Curtis
00:33posted his own video
00:35Walking into a kitchen grabbing the new whopper and taking a massive messy bite only one thing missing a
00:42Napkin the internet immediately read it as a clap back from the king, but here's the twist
00:47McDonald's may have won because even though the internet roasted the video people watched it Chris Kaye's video pulled over
00:544.5 million views and instantly turned into a meme the reaction videos parody clips and brand clap backs
01:00Pushed the burger into days of trending conversation with the brand's biggest competitors jumping in and spreading the meme even
01:07further
01:07So even though the bite became a big joke the big arch burger suddenly became one of the most talked
01:12about menu launches of the month
01:14Which means McDonald's still got the one thing that every brand wants these days attention
01:19But what do you think was the bite suspicious or is the internet grilling McDonald's for no reason let us
01:25know in the comments and follow us here for more
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