00:00I think just the idea of having our dreams be a place where we could be sold products was just
00:10terrifying to me.
00:25In your movie, amazing movie really, I think it's genius, one character says that all memes become dreams, do you
00:36really believe that memes are the new collective conscience of today's world?
00:41Yeah, I think so. There's this collective way of an idea emerging and being sort of owned by everyone and
00:56everyone chips in and contributes to something.
00:59That's like the meme culture. I think that the internet has sort of made the collective consciousness more of an
01:11idea.
01:13In your previous movie, Sick of Myself, and now this one, you make us see, and the main character also
01:21says it, that trauma is a trend now.
01:25Yeah.
01:26Do you really believe that? And why, in your opinion?
01:29I think it has been a much debated topic in both art, movies, books, and just the culture in general.
01:40I think that from a psychological perspective, people are not sure. There's no consensus on how to deal with trauma.
01:52And I think one idea is to just ignore it and leave it alone and that will fix the problem.
01:57Or the other idea is to pay more attention to it and be more careful.
02:02And I don't know what's right. I don't know which version of the argument is best or good or valid.
02:12And I think the movie just deals with it as a topic without having any conclusion.
02:19I think that you suggest that anything is fine until it can sell something.
02:29Do you believe that the only god in today's world is selling something to an audience?
02:34I think that any big phenomenon will be co-opted by capitalism at some point.
02:44Even if it starts as something pure, like say the punk movement, it didn't take long before it was
02:51sort of commodified as jeans with holes in them or t-shirts with sex pistols.
03:00You can buy that at H&M, you know, there's a pipeline of something sort of unique and sort of
03:09pure
03:11becoming sort of corrupted by capitalism and just turned into yet another product.
03:17I'm curious, the ending of your movie with a dream influencer made me think about a special episode
03:26of South Park, Imagination Land, in which terrorists understand that the only way to really take down
03:36the Western world is attacking our collective imagination.
03:41Is it something that you thought about writing this movie or not?
03:50I think just the idea of having our dreams be a place where we could be sold products was
04:01just terrifying to me.
04:04You know, it's like one of the last places that feels private in a world that where you're
04:11engaging and putting more and more parts of your life and persona on the stage, like life
04:20has become a stage and dreams are the sort of the last holy place where no one can come
04:26and bother you.
04:27And it was just funny and frightening to think that there would be a way to even get us inside
04:37of the dreams.
04:38I'm curious, do you know Andrea Natella is an Italian advertiser who in 2006 made one of
04:47the first viral campaigns in Italy and the story was similar.
04:53Do you know this story?
04:54Yeah, yeah, yeah.
04:55Yeah.
04:56Do you know this story?
04:58Is it in some way part of this movie?
05:00Yeah, there's a reference to that meme in the movie.
05:04And I think it's this sort of, it builds on the same idea of Carl Jung, which is the collective
05:13unconscious.
05:13That there is certain characters that we all have in our dreams and the hero and the journey.
05:21and there's, that idea is sort of been played with in many ways in movies and in literature
05:34and on the internet.
05:36I think there's a lot of what they call like creepypasta.
05:39these sort of urban legends that live on the internet that was part of the inspiration for this, this movie.
05:50Yeah, we could say that since the story is fake, in your movie there are fake dreams because they are
05:59made up.
06:00How can we, there are fake news in the world, how can we defend ourselves from fake dreams?
06:09It's really hard, I think.
06:14Um, I don't know, I don't know, yeah, I have no idea.
06:19We should call Nicolas Cage maybe, I don't know.
06:21Yeah, yeah, exactly.
06:23I hope he will get an Oscar nomination because I think he deserves it.
06:27He's really, yeah, I think his performance in this is really unique and special and I'm so, uh, just honored
06:37that he's a part of this project.
06:39Thank you so much.
06:40Thank you.
06:41Thank you.
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