00:09Japan is Google.
00:11In 2025, it reached over 43 million visitors from worldwide.
00:17For the first time visitors, Japan is Japan.
00:20So they're looking for the very authentic Japan, traditional Tokyo, Kyoto, temples, food.
00:28And also another trend is for people who are repeaters.
00:33They are looking for more regional areas and more authentic experiences.
00:39There's a lot of new hotel openings, not only in Tokyo, Noroi, and Osaka, but also in regional areas.
00:46For example, there's new hotels that are renovating the old traditional type of houses to make it more like a
00:55unique, luxurious hotel.
00:56So visitors can enjoy the old type of architecture, but inside it's very modern with very beautiful, delicious astronomy.
01:17Nature is one of the important passion, theme for travelers, especially for travelers from Europe.
01:25Japan offers a lot of experiences, starting from traditional experiences, cultural experiences, but there is also a very good mix
01:36of nature experiences.
01:39For example, there are a lot of trekking courses in Japan, starting from Shikoki area, surrounded by sea and also
01:48enjoy the Turkish trekking on the north of Japan.
01:52For example, there's a lot of trekking courses in Japan, which is about a thousand kilometers trekking course.
02:03For next year, there is a new mega event that will take place in Yokohama.
02:08It is the Green Expo 2027. Its main theme would be nature, green, sustainability, resilience, not only cherry blossoms, but
02:22various, various types of flowers and national parks.
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