00:03I was sent a directing sample of this movie many years ago and by CAA and they sent it to
00:14me
00:14because they wanted me to make another movie with this director and so I went home and I looked at
00:20it and I had worked in the 90s at Miramax in acquisitions and I saw what happened with Blair
00:27Witch and I passed on Blair Witch I was one of the people who thought it would not work and
00:31I was
00:32my boss Harvey Weinstein never let me forget that and so when I saw Paranormal Activity I never in a
00:38million years thought it would turn into what it turned into but I thought people would pay to see
00:43it in the movie theater and I called up the director and I said instead of directing something else what
00:47are you doing with this movie and he said well I've basically sold it to straight to DVD and I
00:52told him
00:53the story about Blair Witch and I said you know I had a background in acquisitions and I said why
00:57don't we team up together and see if we can get this into a movie theater and that took two
01:02and a
01:02half years from that day
01:11all through the process we changed and tinkered and tried to make the movie better and better
01:15two three and four all the same we shoot we watch we tweak we shoot we watch we tweak we
01:21change the
01:21story we change scares and it's a real luxury when you're working in found footage to be able to do
01:27that
01:32it's a group of us that do it together Oren is involved Chris Landon is involved the
01:37directors are involved the executives here at Paramount are involved and we have story meetings
01:42every week starting in January and we talk about different ways that the that the movie can evolve and
01:49and then someone writes and then we meet again and someone writes and we meet again and the process
01:53to making not the first movie but the two three and four is has more similar similarities to a
01:59television show really than a movie it's really it's really a bunch of people throwing ideas into a
02:04room and the best idea wins there well there's a great relationship which is that the audience the
02:14movies really much more than any other kind of studio franchise the movies that they started with
02:23the audience so the first movie was released in a very limited basis and the only reason that it
02:27went as wide as it did is because the audience responded so much and we have you know we we
02:35get a
02:36lot of input on story and and we we have a great relationship with the audience and and and I'm
02:42super happy the
02:43audience feels a lot of ownership over the movies and we try to encourage that and foster that
02:52every movie that we do we try and find a balance between using the language of paranormal activity so
02:59so our fans aren't disappointed but doing adding new things to that and we do it by exactly what you
03:04said we try and bring new people in each time we've never had a director I'm two three or four
03:11who's
03:12directed a horror movie before Kip Williams was an art house director and the catfish guys directed a
03:16document and then Henry and Rell directed catfish the documentary obviously and so we thought because
03:21found footage is is it real is it not real even though you know in sequels it's not it's fun
03:25to
03:25suspend disbelief for 90 minutes and and and we thought we really collectively thought they would be
03:32great at that that's how that happened
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