- 9 hours ago
Shark tank India 5th March 2026 Full Episode
Category
🚗
MotorTranscript
00:28Transcription by CastingWords
00:30In the age of 19, we started our first company from a college hostel and we sold it on the
00:35phone.
00:37Oh, nice.
00:37Let me tell you quickly how much I sold and what was the name.
00:41We'll tell you in the last one.
00:42Why don't you say it? Don't say it.
00:49We made fruits and superfood infused super spreads.
00:53I feel like this age group is still behind eating.
00:59There's no protein bar, no powder, no granola.
01:03This space is very cluttered.
01:05Any food?
01:09No.
01:09No.
01:10No.
01:20No.
01:21No.
01:23No.
01:24No.
01:24No.
01:36Hi, Shaks. I am Maitri Kohli, an artist and a cat lady from Mumbai.
01:42Cat lady?
01:43And these are my three cats. Mimi, Gibi and Toffee.
01:48Mimi is an introvert, Gibi is a bit of trouble, and Toffee is also a class monitor.
01:55And these are our three characters.
01:58A character-driven universe.
02:01But why are we so focused on these people's characters?
02:06Because, Shaks, globally, artists made character universes,
02:11ugly but cute plushies and collectibles,
02:14are so crazy fandom that they are selling lies.
02:18Because Gen Z likes to own stories, not things.
02:21And they are looking for their personalities as well as their characters.
02:26But also, in India, we have a home-grown character choice for young adults.
02:31That's why we make Mimi, Toffee and Gibi as Indian original characters,
02:38stickers, plushies and collectibles.
02:40Our blind boxes are a huge hit.
02:44Because every unboxing comes with a surprise limit.
02:48We want Chichi Soru to make a global character IP.
02:52For which, our ask is 75 lakhs for 5% equity.
02:58So, Shaks, I've been able to earn money to earn money.
03:02Now the plushie is in your home.
03:05So, Meitri, welcome to Shark Tank India season 5.
03:09The name is very cute, Chichi Soru.
03:11Cute?
03:12I like very cute.
03:14I like very weird.
03:16The products are also very cute.
03:18I mean, the cats are really very nice and very cute.
03:22Is this name's inspiration cast?
03:25That's Korean or Japanese?
03:26Japanese.
03:27Chichiori's words.
03:29You will ignore them.
03:31The name is very cute.
03:32It's a combination of two Japanese words.
03:34Chichi means seven.
03:36And Soru means soul.
03:37Seven souls?
03:38Yes, yes.
03:39See, the brand name is easy to recall.
03:42Yes, yes.
03:43Do you like it?
03:44It's very difficult to remember it.
03:46Once people are more familiarized with it,
03:48It's just like that.
03:49Like the bubble.
03:50Labubu.
03:50Labubu, Labubu.
03:51Yes, yes.
03:53This is a bubble.
03:56But this is also Labubu without a tooth.
03:58Yeah.
03:59So, this is Mimi.
04:00She is our protagonist.
04:03This is a blind box.
04:05Yeah.
04:06So, there's a blind box.
04:07Everyone has a blind box actually.
04:09What is a blind box?
04:10So, what is a blind box?
04:10In a blind box, basically,
04:12there are random characters.
04:14It depends on your luck.
04:16What will you get a character?
04:18You can buy a bag,
04:19but you don't know what there is a bag.
04:21Yes.
04:21The point of blind box is,
04:23let's test out who will get a character.
04:25How lucky is it.
04:26Right?
04:27And then,
04:28people will buy more,
04:29so they can collect the whole set.
04:31How many types of characters are you?
04:33So, there are three characters.
04:36Where did you come from this idea?
04:38I liked Harry Potter, Disney, everything.
04:41I really liked it.
04:42But then,
04:43I didn't really think about arts.
04:45It was because I was more into studies.
04:47And then,
04:48I went to Latur for my 11th, 12th,
04:51preparing for JEE.
04:52But then,
04:53I was suddenly out of home,
04:55and homesickness,
04:55because I got very depressed and stuff.
04:57So,
04:58then,
04:58I went to Mumbai for engineering.
05:00I studied in Thadumal Shahani Engineering Bandra.
05:03That's good.
05:03And then,
05:04I sort of started listening to K-pop,
05:07and I came across BTS.
05:09And then,
05:10their music made me a normal feeling.
05:13So,
05:13when I started exploring their fandom,
05:16I saw that people make a lot of fan arts,
05:18to express their feelings for their songs.
05:21So,
05:21I started making portraits,
05:23but,
05:23it was all just paper and pen and paper.
05:26That's it.
05:26Then,
05:27I got deeper into the fandom.
05:29Then,
05:29I realized that people make enamel pins.
05:31So,
05:32I thought that I have to make it too.
05:34Because,
05:35I just wanted to create something.
05:36So,
05:37then,
05:37I got a loan from my dad.
05:3815,000 rupees.
05:40And then,
05:41I got the first enamel pin made me in China.
05:43I got a batch of 50 pieces.
05:45And then,
05:46in one month,
05:46I paid my dad's loan.
05:49And then,
05:50all of the profits,
05:51I invested in it all.
05:53This was back in 2018.
05:55I was still in third year of college then.
05:57And then,
05:57when COVID got hit,
06:00I was still doing this.
06:01Then,
06:02in 2022,
06:03we had the first time Comic Con.
06:04Where?
06:05Bangalore.
06:06And then,
06:06we saw the response to people.
06:08This was something I could bet on.
06:09That,
06:10I was still doing my job.
06:12Then,
06:12I thought,
06:13I will do this.
06:14Engineer?
06:14Engineer, yes.
06:16But,
06:16you designed it?
06:17Yes, everything.
06:18With your hand?
06:19Yes, yes.
06:20But,
06:20in 2024,
06:22I always wanted to create
06:23my own IP.
06:24Then,
06:25I made Mimi.
06:26Then,
06:26Mimi was my main character.
06:28Then,
06:29we started building Shichisuru.
06:30And then,
06:30a level of characters add-on.
06:31But,
06:32the IP doesn't have to be tough.
06:33Like,
06:34ChotaBeam has done a good job lately.
06:36Now,
06:36someone hasn't come in the past five years.
06:38No.
06:38So, basically, ChotaBeam is for young kids.
06:41Who is this?
06:41This is for young adults.
06:4214 plus kids.
06:44Maitri,
06:45you said in the beginning,
06:46that Gen Z buys stories,
06:48and not things.
06:49Yes.
06:49So,
06:50what is the story?
06:51Mimi is in Mumbai.
06:53She is a black cat.
06:54She is a black cat.
06:54There is a lot of superstition.
06:55She doesn't touch the black cat.
06:57She doesn't touch the black cat.
06:57She doesn't touch the black cat.
06:58She doesn't touch the black cat.
06:59She doesn't touch the black cat.
07:00Just a superstition.
07:01So,
07:02people don't treat her properly.
07:04Right?
07:05So, she doesn't feel like
07:06she belongs in this world.
07:08And then,
07:08one day,
07:08it was very bad.
07:10So,
07:10she is walking
07:11on the road,
07:12and there is a puddle.
07:13And accidentally,
07:14her leg falls into the puddle.
07:16And she transports
07:17into a portal
07:18into Chichisur.
07:19So,
07:19Chichisur is a fictional world.
07:21So,
07:21you can see that
07:23there are no humans.
07:25There are just animals.
07:27And then,
07:28she meets other animals along the way.
07:30So,
07:30she makes coffee.
07:31He's her first friend.
07:32And then,
07:32the whole journey is
07:33that she finds her personality.
07:35She finds her expression.
07:36What a beautiful story.
07:39Maitriya,
07:39I have to say.
07:40And I'll say one more thing.
07:41I'll tell you,
07:41your products are very creatively,
07:46and thoughtfully.
07:47Thank you so much.
07:48And the finishing,
07:50and the characters,
07:51and even these plushies.
07:52They're very cute.
07:53I don't see the quality.
07:55Yes.
07:56So,
07:56you obviously put your heart
07:58and soul into it.
07:58Well done.
07:59In the story of Mimi,
08:01there are some of your stories.
08:03Yeah.
08:03So, Mimi is something like
08:04my post-hortification.
08:05You can say it.
08:06You are Mimi.
08:07Yes.
08:08Do you know what the whole space is?
08:12Cute economy.
08:13Yes.
08:14Right?
08:14But,
08:15you need to take off
08:18one very important thing.
08:20That is,
08:22wealth in a country.
08:23Yes.
08:23The cute economy
08:25has taken off in the world.
08:26Like in Japan,
08:27it was a Hello Kitty.
08:29Yes.
08:29Right?
08:30It was in the 1970s
08:31when Japan's per capita GDP
08:34went up to $10,000.
08:36Yes.
08:37And then in China,
08:38in 2010 and 2020,
08:41their per capita GDP
08:42went up to $10,000.
08:43There was a pop-mart
08:44and everything started.
08:46Yes. Definitely.
08:47Now in India,
08:48we have $30,000 per year
08:51per capita GDP.
08:52Yes.
08:52But you sometimes
08:53think that
08:55it's early for India
08:56because it's early.
08:57Yes.
08:58So that is why
08:58the price point
08:59which you have kept
09:00is to buy students
09:01What price point is your
09:03price point?
09:03The plushie,
09:04Mimi,
09:05is $5.50.
09:06The toffee,
09:07is $6.50.
09:08The blind packs,
09:09is $120.
09:11Where do you make it?
09:12Everything in India.
09:13Everything in India.
09:14Where do you make it?
09:15Yes.
09:16Actually,
09:16the plushie
09:17we went to $250,000
09:19plus manufacturers
09:19because no,
09:21no,
09:22no,
09:22no,
09:23a normal teddy bear.
09:24So,
09:24we tried a lot
09:25after 6-7 months
09:27we convinced
09:28that please
09:28we have to try
09:29and do it.
09:31I don't think anyone
09:31would ever say
09:32normal work.
09:34It's not like that.
09:34Yes, my mom and dad
09:35do it.
09:36What do you say?
09:37Do a stable job.
09:39What do you say?
09:40But I have to follow passion.
09:43They will tell you
09:44what sales are.
09:46We started this last October.
09:47So,
09:48what was the last year
09:486 months?
09:49So, that was $31,53,000.
09:52Okay.
09:52And now?
09:53And now,
09:53till the date
09:549 months,
09:55$25,53,000.
09:57So, people are buying
09:58this thing?
09:59Yes.
10:00Where are they buying?
10:01We have two channels.
10:01One is our website
10:02and the second is retail stores.
10:04Which retail stores are?
10:05So, our biggest
10:06is the entertainment store
10:08in Bangalore
10:09and Pune.
10:10There are three outlets.
10:12And now,
10:12recently,
10:13we have just bought
10:13Anupam Stationery Stores
10:14and we have just bought
10:15these things.
10:16They buy such things.
10:18They buy such things.
10:18Anupam Stationery Stores.
10:19I was going to do
10:19a big bubble bubble.
10:21Anupam Stores.
10:22Bombay is the biggest
10:23stationery store.
10:24So, well done on cracking that.
10:26Oh, oh.
10:27But why are they buying?
10:28Because they want to show
10:29that I like this.
10:30What?
10:31And they can make friends
10:32through that.
10:33If anyone else
10:33sees the charm.
10:35So, they can
10:36pull out a topic
10:37that I like this.
10:39And they can make friends
10:40through that.
10:40They are looking for
10:40a alternative.
10:42Yes.
10:43But we are selling
10:44Blububu take off
10:45before taking off.
10:46Okay.
10:47What were the sales of last month?
10:48Last month,
10:49we did 11 lakhs
10:50and 72 thousand.
10:51Okay.
10:52And profit?
10:53No profit.
10:54We are burning money.
10:56So, where did the money come from?
10:57I put myself.
10:58How much money did you put
10:59now?
11:0010 lakhs.
11:02Loss is not much.
11:03That means,
11:03it will be in thousands.
11:04This is the last month's sale.
11:06Actually, this came from
11:07a B2B order
11:08which we also did.
11:09So, a very big brand
11:11points reached out to us.
11:14When they saw our blind box
11:15that they had to make themselves
11:16a blind box.
11:18If they took 11 lakhs
11:19then 16 lakhs sales
11:21from last year
11:22without that B2B order
11:24you are going downward.
11:25Yes.
11:26So, is this
11:28Toffee or Mimi
11:29or custom made it?
11:31No.
11:31It was its own character.
11:32It was its own character.
11:32Why did it?
11:33Because we had to explore
11:34their opportunities.
11:36But it was different from
11:37your whole ideology.
11:38Yes.
11:39Because we need money also.
11:42So, Maitri,
11:43you launched this
11:44a lot for yourself.
11:46Right?
11:46Because you have
11:47you wanted others
11:49to have something
11:51that they feel
11:52that their identity
11:54is a form of
11:55self-expression
11:56which is very
11:58non-judgmental
11:59and full of
11:59self-love.
12:01But in which
12:02you are going
12:03to commercialize
12:06you will have
12:07deep pockets
12:08to make it
12:10something that
12:11a large scale
12:12of people buy
12:13and identify
12:14with that nostalgia
12:15and emotion.
12:16Yes.
12:17It's a very
12:18different journey
12:18than the journey
12:19you set out on.
12:20So, I would think
12:21at this point
12:22probably you should
12:23not go for investment.
12:25For that reason
12:25I'm out.
12:28This is a little
12:29hit or miss
12:30opportunity.
12:32And if you
12:33put an investor
12:34like me
12:34then I will
12:34close this.
12:37So, you don't need
12:38money from me.
12:40I feel fat
12:42unfortunately.
12:43I'm out.
12:45And I think
12:46I won't even
12:48call it a business
12:48yet.
12:49Okay.
12:50It's in a very early
12:51stage.
12:52You should have
12:54inflection
12:54this business.
12:55You should have
12:56extreme good luck.
12:58That
12:59a very big star
13:00hit it like
13:02Lisa Blackpink
13:03hit it.
13:04Yes.
13:05It's hard
13:05to relate
13:06and I don't
13:08what will
13:09do
13:09to make a big
13:10business?
13:10make a big
13:11Full marks
13:12for following
13:13your passion.
13:14I think there is
13:15something inspiring
13:16in that for sure.
13:17All the best.
13:18I'm out.
13:20this type of
13:21businesses
13:22it appears
13:23to me
13:24a runway
13:25create
13:26so that
13:27you don't
13:28do anything
13:29that pays
13:30the bills.
13:30So maybe this
13:31B2B thing
13:32that you're doing
13:32is maybe the
13:34right thing
13:34for you.
13:36so that
13:37you live in
13:37production
13:38different things
13:39because you
13:40never know
13:41what will take
13:42off.
13:42Yes.
13:44The story of Mimi
13:45I absolutely
13:46love it.
13:48And if you
13:48put this
13:49road
13:49where
13:50we produce
13:53sooner or
13:54later you'll
13:54hit upon
13:55something.
13:55Yes.
13:55in business
13:56you're busy
13:57so consider bringing
13:58somebody who can
13:59help you with that.
14:00I'm out but I'm
14:01really rooting for you.
14:02I think you'll go
14:03far if you stay
14:04of course.
14:05Good luck.
14:05Thank you sir.
14:07I feel very interesting
14:09your idea actually.
14:10My name is also
14:11very good.
14:12I don't know
14:12somehow I can
14:13connect with the name.
14:14I feel like
14:15you have to brainstorm
14:15a little bit.
14:17You know
14:18you can do birthday parties
14:21We can plan
14:21on this animation.
14:23Yes.
14:23Definitely.
14:23And we also sell
14:25many charms
14:26stickers
14:27and magnets
14:28with our products.
14:30Yes.
14:30That is also
14:31a very good area
14:32which you can explore.
14:33So I'm
14:35really interested.
14:38My offer is
14:3935 lakhs
14:41for 10%
14:41equity
14:4240 lakhs
14:44as debt
14:44and 10%
14:45for 2 years
14:46like you have to
14:47pay interest on it.
14:50Can I
14:51make a fool?
14:51Yeah.
14:52Go ahead.
15:05Hello.
15:06Hi.
15:07I suppose
15:07Shelly
15:07offered
15:08it.
15:10I'm not sure
15:11about the rate.
15:11I don't think so.
15:12We should take the rate.
15:13Okay.
15:21have you decided?
15:2335 lakhs
15:23for 10%
15:24and 40 lakhs
15:26But the interest
15:27only for the second year
15:29or after tenure
15:29three years.
15:32Moratorium.
15:32I like it.
15:34Interest moratorium
15:35in first year.
15:35just to be clear
15:36interest
15:37you have to give
15:38interest in second year
15:38in the first year.
15:40Yes.
15:40That's right.
15:41It's free.
15:42Not interest free loan.
15:44No, no, no.
15:45Yes.
15:46It's fine.
15:47Mimi, what do you say?
15:49Tell me.
15:51Tell me.
15:51Deal.
15:52So Shelly, thank you for your offer
15:54and deal.
15:55Fantastic.
15:57I'm so happy.
15:58Thank you so much.
15:59I was happy that Shelly
16:01got so interested
16:02in our brand
16:02and she actually understood
16:04what we were trying to say
16:05and I think we can do
16:08a lot more
16:09and we'll be very very happy
16:11when Mimi goes out
16:12into the world
16:12and people
16:14understand herself
16:15a part of Mimi.
16:24Friends, smooth or rocky
16:25by phone pay payment gateway
16:27you have a great pleasure
16:28with us.
16:29Meitri Ji
16:29are now coming out
16:31with a deal
16:31first, congratulations.
16:32Thank you so much.
16:33How was it overall?
16:35It was very exciting
16:36and nervous
16:37as well.
16:38Okay, as you told
16:39that it was exciting
16:39and nervous.
16:40This segment is also
16:41Smooth and Rocky.
16:42I will ask you
16:42some questions
16:44about your brand
16:45if it was smooth
16:46or Rocky,
16:47you will take it.
16:48Okay.
16:49First question.
16:50Was it smooth
16:52or Rocky?
16:53Rocky.
16:54Rocky.
16:55Why?
16:56Because I had
16:56first job
16:57and then fully
16:58switch to business
16:59and rely on
17:00it was a very
17:01skeptical decision.
17:03But my parents
17:04convinced me
17:05that I have
17:05to do it
17:06and they have
17:07trust me
17:08and then it started.
17:10Inventory
17:10is smooth
17:11or Rocky?
17:12Rocky.
17:13Very Rocky.
17:18Because
17:20there are a lot of
17:21preparation
17:21and there are
17:22weeks of preparation
17:23and we need
17:25that website
17:25experience
17:26is also proper.
17:27What is it?
17:28At peak sale time,
17:29payments flow
17:30is smooth
17:30or Rocky?
17:32It is a mixture of both
17:33but I will say
17:34smooth.
17:36It is not.
17:36Your experience is
17:37rocky
17:37but we can smooth
17:38your payment experience
17:40on the phone
17:41on the payment gateway
17:42which is very safe
17:43and convenient
17:44and we can also
17:45onboard you
17:45on the payment gateway.
17:52So you have
17:53on board
17:53on the payment gateway
17:54you know that
17:55it is 100% paperless
17:56onboarding
17:57and you will support
17:59your business journey
18:00to smooth your business
18:01on the payment gateway
18:02which is free
18:03and this is a big gift box.
18:11Wishing you a happy holy
18:13full of colors, fun and good vibes.
18:15If you also think
18:17a shark
18:18then what does it mean?
18:20It is not that you will
18:21go to the Sony live app
18:21and play a home shark
18:22and watch the episodes
18:23and watch the episodes
18:25and you will win
18:26Do you understand?
18:27Sony live app
18:28download and be a home shark.
18:30I met Aditya
18:31and Shubha
18:32in college.
18:33The first person
18:34who I see in college
18:35was Aditya.
18:39We were late
18:39because we were late
18:39on our first day.
18:45Shubha
18:45all the juniors
18:47look up to
18:48so our friend started
18:49there.
18:51We watched a movie
18:52called Steve Jobs.
18:53Those who are crazy
18:54enough to think
18:55they can change the world
18:56are the ones who do.
18:58The goosebumps came
18:59when you thought
19:01that you could change
19:04We would never follow
19:05the normal path
19:06We were those kids
19:08who would say
19:09that they were
19:10a bit distant
19:10and they were
19:11crazy.
19:13We were not sitting
19:13in the placement
19:13We are not sitting
19:14We are the complementing
19:16skill sets
19:17this is a very rare mix.
19:19They came from there
19:20and they came from there
19:22and we made some products
19:22and users
19:23used them
19:24and we solved
19:24their problems
19:25we did not change
19:26but some users
19:27changed the world.
19:51we started our first
19:53first company
19:53from a college
19:54hostel.
19:55And in 26th
19:56we sent that company
19:57to a phone
19:57Oh, nice!
19:59This is a celebration
20:00we had a vacation
20:01where we got
20:02our other start-up
20:03idea.
20:04Hello Shaks
20:05We are Shubham Sahil
20:06and Aditya
20:07from Bengaluru
20:07and we are the founders
20:09of RIMIGO
20:11Your own
20:11interactive
20:12AI-powered
20:13travel platform
20:14When we talk
20:15about international
20:16vacations,
20:17we want
20:17a personalized
20:19travel experience.
20:20But today
20:21we only get
20:22information overload
20:23on the internet
20:23and also 50
20:24different platforms.
20:26Here,
20:27RIMIGO
20:27answers your
20:27every travel query
20:29and gives
20:30curated
20:31information
20:31everywhere
20:32on a platform.
20:34This is
20:35your preference,
20:35budget,
20:36and taste
20:38which you can
20:39book on price comparison
20:40at the cheapest rate.
20:42And these
20:42are such activities
20:44which make
20:44your core
20:45travel experiences.
20:46Nice!
20:47And the best part
20:48is that RIMIGO
20:48is a collaborative
20:49travel platform
20:50which means
20:50you can create
20:52a travel plan
20:53with your group
20:54or offline
20:55personal touch
20:56and online flexibility
20:57both on one
20:58platform.
21:00Shaks,
21:01we don't want
21:01to be able to
21:01make a vacation
21:02easy.
21:03That's why
21:04today
21:04we ask
21:051 crore
21:06for 1% equity.
21:09So,
21:09we can make
21:10more of all
21:10vacations.
21:13Wow!
21:13Shubham Sahil
21:14and Aditya,
21:15congratulations
21:15you sent your
21:16company
21:16phone
21:17pay.
21:18So,
21:18first,
21:18tell us
21:19what was the company
21:19doing,
21:20and how much money
21:22did you earn?
21:22Both
21:23tell us.
21:23Tell us
21:25how much money
21:25and what was the name?
21:27Please, tell us
21:27that we'll tell you
21:28last time.
21:29No, no, no.
21:31No, no, no.
21:33You can't tell us
21:34that information is
21:36public.
21:36Unfortunately,
21:37you can't tell us.
21:39Tell us
21:40the name of the company.
21:41No,
21:41Gig India.
21:43Gig India.
21:44And
21:45how much money
21:45did you make
21:4630x returns?
21:47Wow,
21:4830x.
21:49What did you do
21:50for gig economy?
21:51Because gig economy
21:51is the most
21:52hot topic in this country.
21:54Tell us.
21:54First,
21:55I'll tell you
21:57We know
21:57from 12 years
21:59from one of the
22:00computer science
22:01graduates.
22:03Aditya and Aditya
22:03are one batch
22:04and Shubha
22:05was a senior.
22:05Which college?
22:06Why don't you
22:07tell us
22:08the name of the
22:09PICT Pune.
22:10Pune Institute of
22:11Computer Technology.
22:12Oh, Pune.
22:13When we were in
22:14college,
22:15we started our first
22:16company,
22:16Gig India.
22:18We noticed
22:19that the employment
22:20opportunities in India
22:21are only tier 1 cities.
22:23So,
22:24we made a digital
22:24platform
22:25with tier 2
22:26and tier 3
22:26audience
22:26to earn money.
22:29Overall,
22:29we provided 10,000,000 people
22:31employment opportunities.
22:32provided.
22:34Nice.
22:35Then,
22:35we reached out
22:37in 2022
22:37and gave them
22:38our company.
22:39Is the company
22:40working
22:41or has it been
22:42shut down?
22:43No, it is not there.
22:44It's not working.
22:45Why is that?
22:46Good point.
22:47A strategic change
22:47was the same
22:49that it didn't fit.
22:50Don't tell us
22:51how much acquisition
22:52was.
22:53But tell us
22:54how much money
22:55we made.
22:56We can't tell us
22:56our money.
22:58It's part of the contract.
22:59There was a series
23:00A,
23:00series B
23:01or a seed.
23:02What was that?
23:03It was a series
23:03A.
23:03We did 10,000,000
23:06in that company.
23:07There you go.
23:08In fact, Kunal
23:09you were almost
23:10an investor
23:11in India.
23:12I remember.
23:13Now,
23:14we go to a new company.
23:15First of all,
23:16we give you a demo.
23:17Aaman,
23:18take an example.
23:19Imagine that
23:20you want to go
23:20to your wife
23:20on a Japan vacation.
23:24For this,
23:25you use Rimigo.
23:26So,
23:26first of all,
23:27Rimigo
23:27will be curated
23:29for you
23:30and your wife's experiences.
23:32Once you have
23:33enough experiences
23:34shortlist,
23:35then you can instruct
23:36the Rimigo
23:36to generate an
23:38itinerary
23:39after 2-3 minutes.
23:40After that,
23:41Rimigo
23:41takes an interactive,
23:44detailed,
23:45and itinerary
23:46to organize.
23:46After that,
23:50if you want to book a hotel,
23:51then you can only
23:52describe Rimigo
23:52in your natural language
23:54in your language.
23:55What type of hotel
23:55would you like?
23:56And Rimigo
23:56will find curated hotels.
23:58Now, suppose
23:59you like a hotel
23:59but you have doubt
24:01that the metro station
24:03is far away from here.
24:04You can ask Rimigo
24:05and he will give you
24:06a direct answer.
24:07Now,
24:08when you talk about booking,
24:10then you can instruct
24:10Rimigo
24:11in a click
24:12that he will find you
24:13online
24:14that the hotel
24:15is the easiest
24:16to get on the website.
24:16Like TripAdvisor.
24:18Like TripAdvisor.
24:19Like TripAdvisor.
24:19And Aman,
24:20these decisions
24:21are not all of you.
24:22They are going to be your wife.
24:23They are all of them.
24:24They are not all of me.
24:25There is a collaborative
24:26feature of Rimigo
24:28where you can share
24:28the same trip board
24:29with your wife
24:30so that
24:31you can make
24:32all the decisions
24:34on a platform.
24:36There is one more
24:37AI travel platform
24:38which is a very similar
24:39type of conversation.
24:40It's called Guide Ghee
24:41if I'm not mistaken.
24:43That I'm not aware.
24:44Sorry.
24:44See,
24:45when a founder
24:46knows about competition
24:47about competition,
24:48I think that
24:50wreaks a little
24:51of arrogance.
24:52You know,
24:53you're so full of yourself
24:54that you're not
24:54looking outside.
24:55Because only the
24:56paranoid survive.
24:57You have to know
24:58who else
24:59is doing what
25:00you're doing.
25:02Namita,
25:02your concern is valid.
25:04This is our mistake
25:04that we don't know
25:05about this platform.
25:06But we track
25:08the competition
25:08like a mind trip
25:09in the US.
25:10It's a proper AI travel.
25:11It's in the US.
25:11I'm an Indian company.
25:13there's an aerial travel.
25:13They're doing a lot of good work.
25:15There are so many
25:16AI travel starters
25:17that we track
25:18but unfortunately
25:19we don't go to this company.
25:21One thing,
25:22who is this inventory?
25:24Kunal,
25:25when we started this business,
25:27we realized
25:27that today's
25:29maximum solutions
25:29like travel agents
25:31or online travel agencies
25:32or OTA platforms
25:34are all supplier-first
25:35attitude.
25:37that supply
25:38you can show
25:38where their commissions
25:39are made.
25:40That's why
25:40we don't have a supply
25:42owned.
25:43We have to become
25:43an aggregator.
25:45We have to show
25:45our travelers
25:46that if you want
25:47to book anything,
25:48whether it's a hotel,
25:50experience,
25:50anything,
25:51we will give you
25:52the best price
25:53or the best quality.
25:54This is a supply aggregator.
25:56This whole business
25:57goes into inventory.
25:58Until you have
26:00inventory,
26:00either it's not exclusive
26:01or it's not exclusive
26:02price,
26:03it's very hard
26:04to capture demand.
26:06Yes.
26:07But more importantly,
26:11the general
26:11horizontal
26:13LLMs
26:14Yes.
26:14A lot of travel
26:15is moving there now.
26:16We were planning
26:17this now.
26:18I just ask,
26:19boss,
26:20give an artillery
26:21it already understands me
26:22and boom
26:23the artillery is out.
26:25And booking
26:26is not that hard at all.
26:27From there.
26:28Trip advisor
26:28is doing the same
26:28job.
26:30The GPT
26:31is very good
26:32but you have to
26:33focus on the quality
26:34of prompts
26:36which doesn't have
26:36everyone's ability.
26:39So,
26:39we have made
26:40so simple
26:41that a 5-year-old
26:42can make
26:43an expert-verified
26:44an expert-verified
26:44itinerary
26:45in a minute.
26:46An average traveler
26:47has a very conscious
26:49budget.
26:49He sees,
26:50if I have to book
26:51this hotel,
26:51I have to book
26:52where to book.
26:53If I can spend
26:53100 rupees,
26:54I will go there.
26:55So,
26:56this whole
26:57aggregated experience
26:58you will get in
26:58RIMIGO.
26:59I understand.
27:00In many spaces,
27:01there will not be
27:01horizontal LLMs
27:01because they want
27:03to be a platform.
27:03Yes.
27:04But the travel industry,
27:05for an internet
27:06or digital medium
27:07is one of the largest
27:10monetizable industries.
27:10they will go very deep
27:12because there is
27:13a lot of money.
27:14Yes.
27:15This risk is
27:16absolute,
27:16and we acknowledge
27:17it.
27:18We are approaching
27:19that one percent
27:20that when they are
27:21vertically,
27:22our focus is
27:23only on the travel
27:24so we can have
27:24better user experience.
27:26Okay.
27:26So,
27:27how do you guarantee
27:28or do you have
27:29a way to figure out
27:31that you have
27:32a special inventory
27:33or a special pricing?
27:36Like,
27:36if you know about
27:37SkyScanner,
27:38they don't own
27:39any inventory
27:40but they are also
27:41a $500 million
27:42business
27:43where they have
27:43$100 million
27:44already.
27:45So,
27:46that's an inspiration
27:46to our platform
27:47where we operate
27:49as an aggregator
27:50and don't own
27:52because the supply
27:53is so commoditized
27:54in travel
27:55that no one
27:55can access it.
27:56But the real differentiator
27:58is going to be
27:58in the customer experience.
28:00We want to operate
28:01there.
28:02Most of the time
28:03customers have
28:03linked itinerary.
28:05Now,
28:06if the first flight
28:06is delayed,
28:08the whole domino
28:09falls down.
28:10So,
28:11they have to rebook
28:12everything.
28:12So,
28:13the real utility
28:14of AI
28:14is that.
28:15Yes.
28:16So,
28:16if the whole chain
28:19will be fine
28:19for them.
28:21Do you do that?
28:22Yes.
28:23Namita,
28:23our itinerary feature
28:24is a regenerate feature
28:26where you can give
28:27new prompts
28:28and you can tell
28:29that your flight
28:29will change.
28:30within 2-3 minutes
28:31you will...
28:32Why do you tell me?
28:33Do you not track
28:34that Namita's
28:35change,
28:35the flight delayed
28:36so now let me
28:37book these 9 things
28:39quickly for her.
28:39Wonderful idea.
28:40This is not alive
28:41but over a period of time
28:43you will add this idea.
28:44Yes,
28:44we can add this idea.
28:46Let me give commission
28:47for this.
28:49So,
28:49now I think
28:50you are making it?
28:51No,
28:52we are working on
28:52the product last year.
28:53We are working on
28:53the product.
28:55Our so far
28:55around 10,000 users
28:57have come
28:57from which
28:58around 381
29:00vacations
29:01have been completed.
29:02Okay.
29:02The total booking value
29:03is around 4.4 crores.
29:05We have made
29:07around 35 lakhs
29:08revenue.
29:09This is 35 lakhs
29:10over what period?
29:10March
29:122025
29:12to
29:13April.
29:13in 9 months
29:14in 35 lakhs
29:16Yes.
29:18organic traffic
29:19has reached 30%
29:20and our repeat ratio
29:22is already 40%
29:22and our referral ratio
29:24is already 10%.
29:25You are smart people
29:26who have made a company
29:27and bought.
29:28When we were
29:29researching,
29:30we are going to travel
29:32right?
29:32We are going to do
29:33the same thing.
29:34Why do we create
29:35the wheel?
29:36This is a question
29:37a lot of people
29:37asked.
29:39They are three types
29:40of travelers.
29:40One,
29:41who doesn't want
29:41anything to do.
29:43One,
29:44who has a lot of fun
29:45like you
29:46who needs it.
29:47But there are
29:48many travelers
29:48who are in
29:50both.
29:51This platform
29:52is very useful.
29:53You think
29:54that this is
29:55your personal
29:55travel agent.
29:56It will show you
29:57the right thing
29:58at the right price.
30:00You talked about
30:01the sky scanner.
30:03Yes.
30:04What did you think
30:05that you are
30:06replicating
30:06here?
30:08There will be
30:09profit and revenue
30:10first of all
30:11they have
30:11a court
30:12problem statement.
30:13Price comparison
30:15was a problem
30:15price statement
30:16and solved it
30:17in a neutral way.
30:19So that
30:19when you think about
30:20flights,
30:21you think about
30:21the sky scanner.
30:23No, no, no.
30:25That's not accurate.
30:28One problem
30:29is that
30:31multi-routing
30:32which you have
30:33cheapest tickets.
30:34Cheapest tickets.
30:35that was a big
30:36problem.
30:37Because wherever you
30:37go, they would
30:38return to the airline.
30:40They broke the
30:41whole itinerary
30:41and you might
30:43end up taking
30:444-5 flights
30:45but you will get
30:46the cheapest price.
30:48That was
30:48made.
30:49Yes.
30:50The most important thing
30:52is that
30:52you have to
30:52understand
30:52this.
30:54The biggest thing
30:56for any
30:56AI travel agent
30:57is that
30:58you have
30:59your whole
30:59travel context.
31:01You search
31:02experiences,
31:03you booked hotels,
31:05so when you combine
31:06all these
31:07we will give
31:09superior experiences
31:10through
31:11Dimigo.
31:12Now,
31:13tell the ratio
31:13of international
31:14and domestic.
31:15We only do
31:16international
31:16vacations.
31:18Later,
31:19this platform
31:19will also become
31:19domestic.
31:20You don't say
31:22It's our
31:24complementary skill set.
31:25What do you do?
31:26So,
31:26I look at the product
31:27and I look at
31:28engineering
31:28and Sahil
31:29whole business.
31:30And what is
31:31the shareholding?
31:3225.9.
31:33Tell us about
31:34funding.
31:35We have
31:355 crores
31:37raised.
31:38Okay.
31:3935 crores
31:40post money valuation.
31:41When did it?
31:41Who did it?
31:42We have
31:43raised in March.
31:44Reason Capital
31:45is a Japanese VC.
31:46They put a check
31:48and the rest
31:49of our angel investors
31:50are like Mr.
31:51Ramadurai,
31:51who is the CEO
31:52of TCS.
31:53in GIG India.
31:55In fact,
31:55our investors
31:57have invested back.
31:58Are you making
31:59the world
31:59or making the India?
32:00You are building
32:02a global company
32:03from India.
32:04There are many founders
32:05on Shark Tank
32:06in India
32:07and they are building
32:08for the world
32:09from India.
32:10That is very commendable
32:12and more power
32:13to you.
32:15You know,
32:15you created a successful
32:17company
32:17by giving an investor
32:1930x return
32:19and paying you.
32:21So, you know,
32:21I always love
32:22second-time entrepreneurs.
32:23But there are
32:25two things I don't love
32:25about you.
32:27So,
32:28first,
32:28I didn't like
32:29two-three competitors'
32:31names.
32:32They exist.
32:33The second problem
32:34I have is
32:35I have talked
32:35about the domino effect.
32:36You are telling
32:37that you have
32:37the most international
32:38travel booking.
32:40So, this becomes
32:40even more relevant.
32:43one of my skills
32:44founders
32:45which is
32:46that attention
32:46to detail.
32:48That was missing
32:49today.
32:51For that reason,
32:52I am out.
32:53But I really loved
32:54you guys as founders.
32:56an AI travel assistant.
32:59AI means
32:59artificial intelligence.
33:02But I was
33:02artificial.
33:03I didn't show
33:04intelligence.
33:06There is nothing
33:07like this.
33:08like this.
33:09There is nothing
33:10like this.
33:10The first product
33:12was you.
33:12You were doing
33:13quickly.
33:13I didn't want to
33:15talk about it.
33:17Normally,
33:18when a second-time founder
33:19knows about
33:19the first product
33:19and knows about
33:20about it.
33:21I felt like
33:23I was scared.
33:23that I was
33:25scared.
33:26So,
33:27I have no conviction
33:29Unfortunately,
33:30I am out.
33:33Indians are
33:34traveling a lot
33:35and especially
33:36abroad.
33:37I have seen
33:38that people
33:39are very rich.
33:41They know
33:42a destination
33:42but what do
33:44you want to see?
33:45All Indians
33:46give the money.
33:48So,
33:48I feel
33:49interesting
33:50the space
33:51and I feel
33:51there is a lot
33:52growth potential.
33:54My offer
33:55is 1 crore
33:56for 2%.
34:00Thank you,
34:01Shelly.
34:03Guys,
34:04see.
34:05I have an idea
34:06before you
34:06know.
34:07When I research
34:07on Shadi.com,
34:10around 5 million
34:10couples
34:11engage
34:11every year.
34:1210%
34:14of their
34:15honeymoon
34:15through
34:15their
34:175,000,000
34:18couples
34:18per trip
34:2015,000
34:21but
34:22in the future
34:2220,000.
34:24If we give you
34:2510%
34:25ref share
34:25$100,000
34:27that's
34:28an opportunity
34:28$100,000
34:29$100,000
34:30$100,000
34:30$100,000
34:30$100,000
34:32$100,000
34:33$100,000
34:35Second time founders
34:37are
34:38usually a dream.
34:40because
34:41they're
34:42eating
34:42and
34:44reach
34:44here.
34:45Even if the idea
34:46is not fully baked
34:47in the sense
34:48that they'll pivot
34:49and make it
34:51the valuation
34:52is right.
34:54Or
34:55you have
34:56PMF.
34:57But
34:58as founders
34:59right
35:00one can
35:01bet on
35:02you guys.
35:05So
35:06I'll make you an offer.
35:071 crore
35:08for
35:09or
35:09at your last
35:10for 35 crore valuation.
35:18I think
35:20that
35:20maybe
35:21we have
35:22enough time
35:23to really
35:25go deep
35:26to understand
35:27what is the actual need
35:29for the customer.
35:31And
35:32what is our product
35:33satisfying
35:34that need
35:35or not
35:36to do
35:36that
35:38we have
35:39made
35:39a good product
35:40but
35:41a thin layer
35:41which has
35:43inventory
35:44and obviously
35:45customer.
35:46And
35:47this layer
35:48has not
35:48a 10x experience
35:50on top of
35:51existing
35:52online travel
35:52websites.
35:53this reason
35:55I will
35:55come out
35:56but wish you
35:56all the things.
35:59Decide
35:59guys.
36:00Can we
36:01discuss
36:01a little bit?
36:03here.
36:09Yeah.
36:09Shelly
36:10will
36:10win?
36:11I think
36:12they will
36:13go with him
36:13because they are
36:14getting the data.
36:17Data?
36:18Shadi.com
36:19the couple
36:19pitched
36:20and he is
36:22attractive.
36:23I don't know
36:23if he will
36:23share or not.
36:24Who knows?
36:26Let's see.
36:32What are you doing?
36:34Shaili
36:34thank you for your offer.
36:39Anupam
36:39respectfully
36:40we will not agree
36:43with you.
36:46No worries.
36:47Thank you so much for your offer.
36:47good luck.
36:48Shaili
36:49has a counter
36:50offer.
36:521 crore for
36:531.33%
36:54which is 75 crore
37:03No, I'll stick with mine.
37:05No.
37:07You did a lot
37:07wrong.
37:08You should have used
37:09me to leverage
37:10the negotiation.
37:11You didn't say before.
37:14Time out.
37:18Shaili
37:19we should work with you.
37:23We should stick with you
37:23on this valuation
37:24because
37:25we are talking about
37:25a billion dollar company
37:27which will be
37:28there will not matter
37:3075 crore
37:30or 50 crore
37:32at that time.
37:32We want to take you
37:34with us
37:34with us.
37:35We want to make you
37:35with us.
37:37Wow.
37:38So I was asking 1 crore
37:40for 2%.
37:41Yes.
37:42So 1 crore
37:44for 1.75%.
37:471 crore for 1.3%
37:49Let's close it.
37:50No, no.
37:50That's too less actually.
37:54Don't do micro-optimization
37:55so much.
38:01Don't do micro-optimization
38:021 crore for 1.5%.
38:04Close.
38:06Okay, done.
38:08Oh, okay.
38:09Oh, good.
38:09Micro-optimization helps.
38:12Both sides showed
38:13flexibility.
38:14Thank you so much.
38:19I think the valuation
38:20was coming from both.
38:21Then our second
38:22priority was the valuation
38:24that will come
38:24that the future
38:26will be set for a company.
38:27A big business
38:28to make a valuation
38:29in the early rounds
38:30is very necessary.
38:31That's why
38:32we have optimized
38:32on the valuation.
38:36When the content comes
38:38I am too selective.
38:40That means
38:40if you ask me
38:41that content
38:42I understand a lot
38:43of the content
38:44of the content
38:45of the content
38:46I thought
38:49it's not for me.
38:50It's too niche.
38:51It's only for core fans.
38:53But, brother,
38:54now I'm going to
38:54go to the proper anime
38:55and understand
38:58that anime
38:58is so much more.
39:00Kamal's stories,
39:02mind-blowing visuals,
39:04Gershav's characters.
39:05I mean,
39:06it's very crazy.
39:07Very crazy.
39:08So, brother,
39:08let's see.
39:09I have to recommend
39:10you too.
39:10I recommend
39:10something special.
39:11This is the Kullu's
39:12anime starter pack.
39:14If you want to start anime,
39:15you can start here.
39:17Naruto & One Piece.
39:19These are
39:19fan favorites of anime.
39:21So, you can see it.
39:22And if you're interested in sports,
39:24if you're interested in sports,
39:25if you're interested in sports,
39:26then you can see High Q.
39:27It's very interesting.
39:28start with Crunchyroll.
39:32Are you ready to anime?
39:34Download Crunchyroll.
39:35It's only for the whole year.
39:38Pictures,
39:38hope,
39:38and ideas.
39:40Sharks have their checkbook
39:41and pen.
39:42And I'm also going to show you
39:43this show for you.
39:44Welcome to Shark Tank India.
39:46Co-Presented by Canva & Oppo.
39:47Co-Powered by Lahori Zira & Crunchyroll.
39:50Partners Rezon Solar,
39:52Fixderma,
39:53Phone Pay Payment Gateway,
39:55White Gold & Sophie.
39:56Wishing you all a happy holey
39:58full of colors,
40:00fun,
40:01and good vibes.
40:23Sharks,
40:24This is from India's popular
40:26breakfast options.
40:28Chocolate spread.
40:29Creamy,
40:30smooth,
40:31delicious.
40:32Yeah.
40:33But in this chocolate spread,
40:3550% of sugar.
40:37Preservatives and palm oil
40:39from each other.
40:40It's time to ditch it now.
40:43Aggressive.
40:45That's why we made fruits
40:47and superfood infused
40:48super spreads.
40:50Hi Sharks,
40:51I'm Kanika.
40:52I'm Yash.
40:52And I'm Lucky.
40:53We are Ajmer.
40:55And we are the founders of
40:56Ever On Nutrition.
40:58Where we make real fruits
41:00are unreal snacks.
41:02With the pre-extricing technology
41:03we build fresh and seasonal fruits
41:05and fresh fruits
41:07and fresh fruits
41:07and light munchies
41:08and spreads
41:09transform.
41:11That's the taste
41:12on nutrition
41:13without added sugar,
41:14preservatives
41:15and any artificial colors.
41:16For instance,
41:18this is our
41:19strawberry
41:19cashew butter.
41:20In this 200 gram jar
41:21there is 300 gram
41:23strawberry.
41:24There is 1500 gram
41:25kaju.
41:25Oh wow.
41:26For sure Sharks
41:27there are so many benefits
41:28just in this 200 gram jar.
41:30For the parents' healthy choices
41:32and for the kids' taste
41:33preferences
41:34it's perfect for both.
41:36Basically,
41:37it's a modern day
41:38chawan prash.
41:39Oh wow.
41:40So today,
41:41our ask is
41:421 crore
41:43for 8% equity.
41:44Oh wow.
41:45Invest in us,
41:47sharks
41:47because with Ever Rock
41:48investment
41:49is sweet.
41:52Yash,
41:53Kanika and Lucky
41:54welcome to Shark Tank
41:55Season 5.
41:57Thank you very much.
41:58We have a lot of tasty
41:59looking products
42:00in front of us.
42:02It doesn't seem tasty
42:03to see me.
42:04It's a bit tasty
42:05so tell me
42:06what are these products.
42:07I've eaten.
42:07It's a bit tasty.
42:08I've eaten.
42:10What is this?
42:11That's blue vanilla
42:12cashew butter
42:13on top of a banana bread.
42:16Banana bread is not ours.
42:17It's the spread that is there.
42:19The colour is very different.
42:20The colour?
42:20That's the whole point.
42:21It's just the flowers.
42:22And it's nature's.
42:24And what is this?
42:25Pink colour?
42:26Strawberry cashew butter.
42:30It's good.
42:31It's strawberry cashew.
42:33Yes.
42:33It's decent.
42:35And there's no added sugar.
42:36Absolutely not.
42:37But it's Stevia.
42:38Yes.
42:39The brand of children
42:40and everything
42:41is Stevia.
42:42The overall quantity
42:43that is Stevia
42:44is way below the ADI.
42:47That's the adequate
42:48daily intake
42:49for any kids.
42:50For USFD
42:51and ESFA.
42:52And what is this?
42:53These are all
42:54of our smoothies.
42:55Is this ready to drink?
42:57Yes.
42:58It's ready to drink
42:58in terms of just the sachet
43:00that you have.
43:01You just mix it up
43:02and add water.
43:03This is very good.
43:04Let's see.
43:05This is very sweet.
43:07This is very big.
43:07This is very big.
43:09I'm eating it.
43:09This is very good.
43:12This is very good.
43:12The fruit we have converted
43:13into a powder form
43:15and this would have
43:16a shelf life of two years.
43:18Strawberry smoothie
43:19is to die for.
43:21I love it.
43:22This is very big.
43:23Thank you very much.
43:27I'm going to try this fruit.
43:30I'm going to try this fruit.
43:30And obviously,
43:31I've also eaten the real versions.
43:33Right.
43:33The taste that comes
43:34in every fruit
43:35is very sour and sweet.
43:37Okay.
43:39Did you get this feedback?
43:40No.
43:40We didn't get that.
43:41But there has been mixed feedback.
43:44Like this,
43:45Aman really liked it.
43:46And you felt it was a bit sour.
43:48It was a natural thing.
43:50When did you start the business?
43:52January 2025.
43:54Okay.
43:54It's been a year.
43:55Yes.
43:56In India,
43:57there are a lot of tailwinds
43:58in the food industry.
44:00Number one is sugar free
44:01which you've cracked.
44:02The second big tailwind
44:04is this
44:05probiotic,
44:06protein.
44:07I mean,
44:07you've seen what Amul is doing.
44:09So, why didn't you think this?
44:10Because we are a kid first brand,
44:12we did not fortify it with protein.
44:15I'm using kids products
44:16with all this
44:17and in fact,
44:17like Ento-Germina.
44:18The most probiotic
44:20is used on kids.
44:21Was your thinking
44:22that kids
44:23they don't need it?
44:24I'm not able to understand.
44:25It isn't.
44:25They don't need it.
44:26The product format
44:28if you add whey
44:29or unflavoured whey
44:30if you add whey
44:31then it's a bit of consistency.
44:33It tightens up.
44:34Because if you see
44:35this is already
44:36a very tight butter.
44:37It's just like
44:38a lot of dry fruits.
44:39So, the product
44:40will not exactly
44:41be stable.
44:42The way they have to
44:43eat it.
44:43That's not true.
44:44There are a lot of kids products
44:45where they put
44:46plant protein
44:46or even milk protein.
44:48As an added factor.
44:49But I get it.
44:50In fact,
44:51you wanted to focus more
44:52on the real,
44:53the colours.
44:54Simpler.
44:54Simpler versions.
44:55I feel like this age group
44:58is behind the food.
45:01There is no protein bar
45:02or powder
45:03or granola
45:05I mean,
45:06everyone is behind the nutrition.
45:08The space is very confusing.
45:10It's very cluttered.
45:11Solid point.
45:12I am fully well versed.
45:16In fact,
45:17I have done a course from
45:17European School of Bartending.
45:19Wow.
45:21So, for me,
45:22that food
45:22is a very driven thing.
45:24Mixology?
45:25Yeah.
45:25That's not food.
45:26That's for cocktails.
45:28That's still flavours.
45:28What do you mix
45:29at what ratios?
45:31Alcohol gives you so much
45:32good packaging.
45:34Mixology.
45:34So, one thing is that
45:36there is a little food
45:36and plus
45:37Marwadi families.
45:38So, this is a very innate thing.
45:40Food is closer to us.
45:41And on the other hand,
45:42lifestyle issues
45:43or like
45:44children,
45:44adults,
45:45in fact,
45:45they are very much driven
45:47with what you eat.
45:48At the end of the day,
45:49gut is your second brain.
45:51So, why don't
45:52start a little early?
45:53A very beautiful line
45:55someone mentioned was
45:56that if a kid grows up
45:58listening to Led Zeppelin,
45:59chances are
46:00he'll like it as an adult as well.
46:02That's a great point.
46:03That is how we wanted
46:04to enter.
46:05Good, good thought.
46:06This is the dried fruit.
46:08It's the market
46:09that you're selling
46:10a lot of spreads
46:10and smoothies.
46:12So, now,
46:12snacks is just a 22%
46:14of a revenue.
46:16Spreads are 78%.
46:18So, smoothies are zero?
46:19Smoothies,
46:20we are launching them
46:21next month.
46:22How much is this package?
46:24149.
46:25How much will it be?
46:26It will be 1.5.
46:27But normally,
46:28how much will it be?
46:29If we take Alfonso,
46:31it will be about 160.
46:32Yes.
46:32How much will it be?
46:33It will be about 160,
46:34180.
46:36No,
46:36where is it?
46:38How much is it?
46:39In winters.
46:40It will be about 50.
46:42Basically,
46:42I will eat raw fruit.
46:44Or you will eat it.
46:45It will be about 150,
46:45and you will be about 150.
46:46It will be about 150.
46:47I mean,
46:47how much will you enjoy mangoes in winter?
46:50Where do you get the same nutrition value?
46:52Madam,
46:52Kanika ji,
46:53I will deliver half of Usaam here.
46:56No,
46:56your convenience
46:56of carrying this,
46:58a little bit,
46:59cut it off,
46:59don't go.
47:01What percent of your customers
47:03are children versus adults?
47:0567% or 68%.
47:07Two-thirds of our customers
47:08are women.
47:09And 80% of those 67%
47:12are buying it for kids.
47:13So what 50%?
47:1550% is for kids
47:16and 50% is for adults.
47:17Yeah.
47:18How much is SKU
47:19and the other sales?
47:2022 SKUs
47:22across spreads
47:23as well as snacks.
47:24So far,
47:26we have sold 32 lakhs.
47:28In 12 months?
47:29Yeah.
47:29Very low.
47:30In January,
47:31we launched snacks
47:32and in April,
47:34we launched spreads.
47:36How many sales have been in the last month?
47:375.9 lakhs.
47:39But you do something,
47:41you're doing something,
47:41you're doing something fine.
47:43You're not doing something.
47:44There's no sales.
47:45It's not just for sales.
47:47I will say that
47:47we knew that
47:48we had a gap in the market
47:51but at the end of the day,
47:53the positioning that we are doing,
47:54which market,
47:55which segment,
47:56it takes time.
47:57We are a bootstrap company
47:59at the end of the day
48:00with our own manufacturing as well.
48:02Who is this funding?
48:03You said you were bootstrapped.
48:05All three of us,
48:06we have put in our money.
48:07How much money?
48:08Somewhere around 35 lakhs.
48:10What was the loss last month?
48:123.4 lakhs.
48:13Tell us about unit economics.
48:15Our average order value
48:16is about 925 rupees.
48:19Okay.
48:19Our landed cost is about 47%.
48:23So we are left with 490 rupees.
48:26After that,
48:27we have about 15%
48:28chipping,
48:29logistics,
48:30overheads,
48:31RTOs,
48:32and all of that.
48:32Customer acquisition cost
48:34and marketing branding
48:35is about 380 rupees.
48:37Wow!
48:37So you are spending 40% on marketing?
48:41Yes.
48:41How much CM2?
48:42About minus 2 or minus 3%.
48:44Ouch!
48:46Financials is not good.
48:47GM2 is good.
48:49And then fixed costs?
48:50Monthly,
48:51our salaries are about 3,5-3 lakhs.
48:54About 3 lakhs.
48:55But now,
48:56spreads of sales is about 5 lakhs.
48:59Yes.
48:59When a brand starts,
49:01some products launch a little bit.
49:03There are a lot of content marketing.
49:05Founders make their own videos.
49:07There are a lot of money to boost.
49:10Then,
49:11the product starts to grow.
49:12The consumers love.
49:14They amplify it.
49:15So,
49:16it starts to become a little momentum.
49:18Why is that not happening with you?
49:20First of all,
49:20when we launched snacks,
49:22there is a good-to-be-true scene
49:24where there is only single ingredients.
49:27There is no sugar,
49:28preservatives,
49:29there is so long self-life.
49:31Like we are also asking.
49:32So,
49:33it was an educational barrier
49:35where people don't know.
49:37Then,
49:37when we took spreads,
49:38it is a novel product.
49:41There is no formulations.
49:42So,
49:43it is very new for them.
49:45Globally,
49:45you don't get spreads?
49:47Yes.
49:47Very rarely.
49:48So, why don't you sell it in the US?
49:49They would lap it up.
49:51Definitely.
49:52But,
49:53it is too early.
49:53Right now,
49:54it is too early.
49:552,5-$600,
49:56200 grams of spread.
49:57That's a lot.
49:58That's why,
49:59we are not stuck.
50:00Now,
50:00after discounts,
50:01typical selling price,
50:03is about 500-$500.
50:04And,
50:05there is a mixed feedback.
50:06Where we say,
50:07this is a bit expensive.
50:09And,
50:09on the other side,
50:104-4-6-6 jars,
50:12in one go.
50:14And,
50:14also,
50:14compared to,
50:15whatever spreads are available in the market,
50:18cashew spread,
50:19almond spread,
50:20they are also around 500-$500.
50:22Same,
50:23200 grams jar.
50:25I really feel,
50:26that you have an opportunity,
50:27to add a little protein,
50:29probiotic,
50:30like I was giving an example.
50:31Yeah.
50:32Now,
50:32Amul,
50:33in this market,
50:35smoothies,
50:37yogurt,
50:38the whole range,
50:39is so brilliant,
50:40and it's at 70 rupees.
50:42With protein included,
50:43and the health,
50:44and the taste,
50:45I think,
50:45you'll really have to work on that,
50:47how you'll make somebody pay,
50:4910x.
50:50I'm not seeing that today,
50:52plus I didn't like the taste of the,
50:53freeze-dried thing.
50:55That's why I'm out,
50:56but,
50:56all the best.
50:57Thank you so much, Namita.
50:59I feel very good.
51:02The packaging is excellent,
51:04but,
51:04I think,
51:05the target market,
51:06you're addressing,
51:08many people are already making these things.
51:12All people are solving these problems,
51:14so,
51:14I think,
51:15that's why I'm out.
51:18What is your three-year plan,
51:20and how will you achieve it?
51:21In three years,
51:22easy,
51:23like,
51:2340 crores,
51:2450 crores,
51:24we would have touched.
51:25Okay,
51:26and how will you get that?
51:27The first step,
51:28that's our,
51:29increasing the sales channels.
51:32The second is awareness,
51:34that,
51:34that,
51:34that,
51:34that,
51:35the third is our manufacturing capacity itself.
51:39Look,
51:40we have immense scope to reduce the price.
51:43So,
51:43that's our margins,
51:45the money,
51:46that,
51:46overall,
51:47flywheel generate.
51:47Got it.
51:49We all talk about a minimum,
51:50viable product.
51:52I think,
51:53any kind of company,
51:54would have to think about a minimum,
51:56lovable product.
51:59Today,
52:00I have been clear,
52:01that,
52:01that,
52:03that,
52:03that,
52:03that,
52:04that,
52:04that,
52:05that,
52:05that,
52:05that,
52:06that,
52:13I enjoyed your products.
52:16And,
52:17I like this,
52:17space,
52:18segment,
52:20and I'm really,
52:21interested.
52:23But,
52:23where I'm,
52:24a little bit,
52:25and where I'm having a problem,
52:28is that,
52:28I'm not aligned with your vision,
52:29and your plan.
52:30Okay.
52:32So,
52:32in this three years,
52:33you want to make more sales channels,
52:36more awareness,
52:38more manufacturing capacity.
52:40I don't think,
52:41that's the right strategy.
52:43Okay.
52:44So,
52:44until now,
52:45you have to understand,
52:47how to scale this business.
52:50And,
52:50that's the reason,
52:51I'm out today.
52:53My advice would be,
52:54you have to think,
52:55a little bit,
52:55Middle East,
52:57or,
52:57US,
52:59especially,
53:00if,
53:00you think,
53:01that these products,
53:02don't exist.
53:03Good luck guys,
53:04rooting for you.
53:06Team Ever Raw.
53:07You guys are very raw,
53:08now.
53:09In the category creation,
53:11it's a bit raw.
53:11Now,
53:12you have to work a lot.
53:14Distribution,
53:15as you're saying,
53:15you've only done D2C.
53:16Now,
53:17you have to learn how to market place,
53:19how to go to commerce,
53:20how to go to commerce.
53:21You guys are product,
53:23you have to have a sales and marketing founder,
53:25co-founder,
53:26or head.
53:28and the price,
53:30that's so loud,
53:31that's so loud.
53:32That's so loud.
53:33That's not the margin.
53:35And,
53:35any reasons,
53:39I'm out today.
53:41Sorry.
53:42Okay guys,
53:43thank you.
53:45Thank you, Shaks.
53:46We got feedback,
53:47somewhere,
53:48somewhere,
53:48somewhere,
53:49somewhere,
53:49somewhere,
53:50somewhere,
53:51you've got feedback,
53:52you've got feedback,
53:53we've missed something.
53:54But,
53:54all the shots finished,
53:56all the products.
53:57We're very glad,
53:59step one,
54:00we've accomplished.
54:01We've made our product,
54:02our product is bigger.
54:05You're watching the show,
54:06you're watching the show.
54:07You're watching the show.
54:07Every time,
54:09I'm watching the tank.
54:09For me,
54:10Canva has the highlight feature.
54:13Canva has a recap with the highlight feature.
54:15Drama or data,
54:16Canva makes a lot of style.
54:18You can see the deals, details and drama only on the daily Canva report.
54:48So, I'm glad that people from Bengaluru are coming up with a solution to that as well.
54:55Hey!
54:56Oh!
54:56Oh!
54:58I love hair!
54:59No hair!
55:01What's going on?
55:02Magic show!
55:03Presenting Indian Hair World, we provide baldness instant solution through hair patch and extension.
55:10Your hair is made from this to this.
55:13In our business, we didn't have a ticket in our business and made a profitable business.
55:20FKU FinTech, an AI-powered digital landing solution.
55:24We were able to eat all the food in our CPT coaching.
55:28And luck remains like that.
55:31I didn't understand that I could not have that personality that I could be closed for 6 years.
55:36What is this personality that C.A. Baas does?
55:39It's different. It's different.
55:41It's different.
55:41It's different.
55:42It's different.
55:43It's different.
55:45It's different.
55:48It's different.
55:48It's different.
55:48Sharks are different.
55:50It's raining discounts on the Luzo app.
55:52Luzo is a beauty and wellness app where customers can discover and book salons, spas and skin clinics.
55:59In the 4 or 5 seasons, this is one of the brightest ideas.
56:04Where our existing industry, just using an idea, has made such an interesting execution.
56:10To give kids a balanced nutrition, it's more difficult to design the rocket.
56:14I would know because I'm a mom and a rocket designer too.
56:18Oh!
56:19Wow!
56:20In Little Cherry Bomb, we have made flowers, dosamixes, pancakes.
56:25We have 45 healthy, kid-friendly options.
56:28I said, we will make a factory.
56:30So, I sold off the house.
56:36It's amazing.
56:37It's amazing.
56:38It's amazing.
56:40It's amazing.
56:40I wish all entrepreneurs get this kind of support.
56:44Yep.
Comments