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Ahmad Fauzi Abdul Hamid says BN faces a delicate test in seeking to distance itself from PN’s exclusivism without matching PH’s ‘liberal’ image.

Read More:
https://www.freemalaysiatoday.com/category/nation/2026/03/04/bn-rebrand-means-little-without-umno-loosening-grip-say-analysts

Laporan Lanjut:
https://www.freemalaysiatoday.com/category/bahasa/tempatan/2026/03/04/penjenamaan-semula-bn-sia-sia-jika-umno-terus-cengkam


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00:00Paris Saint-National's bid to rebrand itself as progressive and inclusive will carry little weight
00:06unless UMNO eases its dominance within the coalition and moves beyond ethnocentric politics, say analysts.
00:14Ahmad Fauzi Ahdol Hamid of University Science Malaysia said,
00:17BN must, if it's serious about rebranding itself, first move away from the long-standing norm of UMNO dominance.
00:25He told FMT that in order to be more progressive and inclusive, BN needs to give greater say to its
00:31other component parties
00:33and not act as a sort of UMNO plus others coalition.
00:37OE Sun of the Pacific Research Centre of Malaysia agreed, questioning whether BN could credibly project a more progressive image
00:45with UMNO in exclusive control.
00:47He said he thinks it will be difficult for BN to rebrand with UMNO still predominating over the rest of
00:53the coalition, given its primarily racialist appeal.
00:58OE suggested that BN strengthened its inclusivity credentials by emulating its Sabah-based component party, Parti Besatu Rakyat Sabah,
01:06which, though predominantly non-Muslim Bhumiputra, has always painstakingly presented itself as multi-ethnic.
01:13Hanyu Zhou, FMT.
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