00:00It's Benzinga bringing Wall Street to Main Street.
00:02Target Corporation shares slipped 0.68% to $114.01 in Friday pre-market trading after
00:10the company said 100% of its cereal assortment will be made without certified synthetic colors
00:15by the end of May, according to Benzinga. The move follows Target's limited-time
00:20collaboration with cult-favorite lifestyle brand Roller Rabbit, launching March 7th with
00:25more than 250 items. Target said its cereal reformulation aligns with consumer demand
00:31for healthier options, particularly among busy families. The company said it worked with
00:36national and owned brand partners to maintain quality standards. The company continues to
00:41invest in wellness and food innovation through its Good & Gather brand, which includes more
00:45than 2,500 products free from artificial flavors, synthetic colors, and high-fructose corn syrup.
00:52Target reports earnings on March 3rd with estimates for $2.16 EPS and $30.51 billion in revenue.
01:00For all things money, visit Benzinga.com.
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