00:00Target will stop selling cereals made with certified synthetic colors by the end of May,
00:05with nearly 85% of its current cereal sales already dye-free. The move comes as the U.S.
00:12Food and Drug Administration reviews petroleum-based dyes and eases labeling rules around
00:18quote, no artificial colors, aligning with broader Trump administration's efforts to curb
00:24synthetic additives. Target's shift follows similar commitments from General Mills and Walmart
00:30as major food brands reformulate products to meet rising consumer demand for cleaner ingredients.
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