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  • 1 day ago
Country music legend Lee Kernaghan joined the Outback Queensland Tourism Association to launch their 2026 campaign in Brisbane, encouraging travelers to visit the bush. Video by Sally Gall and Dakota Tait.
Transcript
00:08I'm proud to be a Queenslander and I can tell you that so many songs that I've written over
00:14the years including I was talking to Zorro about Charleville and that's where my song
00:20Pat Town was born in the main street on a Saturday morning just seeing the locals going about what
00:25they do easy knowledge the outback is open we are ready for you these people all they need is an
00:32opportunity and we invite you to come your dollar creates jobs we would like you to come experience
00:38not only our tourism but our lifestyle thank you
01:01we're so excited for this new campaign which signals a fresh chapter for Outback Queensland
01:07it's taken a huge amount of effort a huge amount of effort and I want to extend my many thanks
01:13to
01:13the federal and Queensland Governments for coming together and investing this campaign to Minister
01:18Powell Chris and her team and the department we really appreciate your support of our Outback
01:24businesses
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