00:00Liverpool has maintained purple flag status since the scheme began in 2010, making it one of the longest-standing cities
00:08globally to hold the accreditation.
00:10The award, managed by the Association of Town and City Management, evaluates safety, diversity of leisure opportunities and effective management
00:19in the night-time economy.
00:21Inspectors cited work by City Watch, taxi marshals and licensing teams as central to maintaining a safe environment.
00:28The city's transport upgrades, including new trains and step-free access, were highlighted.
00:34Partnerships across Liverpool City Council, Liverpool BID, Liverpool One, Merseyside Police, Nightlife CIC and student groups support safety, cleanliness and
00:45operational standards.
00:47Councillor Laura Robertson-Collins confirmed businesses can join a new night-time charter, pledging staff training, reporting mechanisms and awareness
00:56of support services.
00:57Neighbourhood Policing Inspector Jack Woodward praised daily patrols and visible presence.
01:03The Purple Flag Award now covers more than 90 locations across the UK, Ireland, Sweden, Malta, New Zealand and Australia.
01:11Liverpool continues to refine safety and leisure initiatives, combining infrastructure, investment, visible policing and collaborative partnerships across multiple sectors in
01:19the city.
01:20The accreditation reinforces Liverpool's position as a safe and vibrant urban destination for residents and for visitors.
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