00:04they say that this view is responsible for landing super bowl 60 but who said that
00:10me after spending 10 minutes up here i'm randall williams a sports business reporter at bloomberg
00:16news and i'm taking you inside the world's biggest flashiest and most expensive sporting
00:21events to answer one question how did sports become this big of a business
00:28i'm in san francisco for super bowl 60 and this host city came as a surprise to some
00:33silicon valley has hosted a big game just twice before once in 1985 at stanford stadium and again
00:39in 2016 for super bowl 50. here's how san francisco won the game again levi stadium needed a major
00:45facelift the ownership poured in roughly 200 million dollars adding suites remodeling luxury
00:51suites and opening a brand new open air bar with tasty food and drinks the team has taken a long
00:58time over a year crafting this and coming up with all of the unique food and beverage items that we
01:03like to call our wow items super bowl steak
01:10absolutely delicious and that was just the beginning the stadium's wi-fi also got a major
01:15upgrade two massive new video boards were installed giving the 49ers the largest 4k display in the nfl
01:21i said we gotta come we gotta check it out so i think they've done some good good so far
01:25i feel like the bay brings so much culture around and it's the perfect spot and the perfect
01:30opportunity for it to present everything around them because let's be real why would the nfl hand
01:37its biggest event to a city without a state-of-the-art venue and this is silicon valley after all
01:42the bay area is an incredible place for the super bowl it's super vibrant it's forward thinking
01:48it's known for innovation and tech for cultural diversity and certainly a really deep connection
01:53to football with the 49ers all the way down through the youth level this week coming up in san francisco
01:59is about more than the game and it's about more than just the parties and the events and things that
02:03people come to be part of there is a very thoughtful and serious legacy that's left through the league
02:09now let's do the math super bowl week will feature a surplus of athletes and influx of global consumer
02:15brands agencies tech companies and sponsors all looking to activate across the bay so when the
02:20week wraps the region expects north of 500 million dollars in economic impact and then they'll do it
02:26all over again this time for an event that rivals the super bowl on a global scale the fifa world
02:32cup
02:32so the super bowl doesn't just happen on the field it's embedded in the infrastructure
02:36the technology and the dollars that have flowed through san francisco this is what city
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