00:00Ford Motor Company is investing $5 billion into a next-generation lineup of electric vehicles featuring a 48-volt electrical
00:07architecture, a system first brought to U.S. consumers by Tesla with its Cybertruck.
00:13The upgraded system replaces the traditional 12-volt setup, improving efficiency, reducing wiring weight, and preparing vehicles for future tech
00:21demands.
00:22CEO Jim Farley has called the effort a Model T moment, saying the redesigned EV platform will cut parts, speed
00:29up assembly, and lower costs in order to better compete globally, including against Chinese automakers.
00:36Despite a slowdown in U.S. EV sales and billions in recent write-downs, Ford plans to launch a $30
00:42,000 electric pickup in 2027 built on its new universal electric vehicle platform.
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