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NewGame+ : Transforming Esports into a Multimedia Growth Engine
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00:03All right, hello everyone. Hello everyone on the panel here as well. We're going to talk about esports today for
00:10those who are not familiar with the discipline. This is everything that revolves around competitive gaming. We're going to talk
00:17about the evolution of esports and what we can forecast for this industry in the years to come.
00:21And to talk about this amazing topic, I have with me Anne Bambach, Director of Esports for Team Vitality. I
00:28have François-Xavier Daniel, the Vice President of Esports and Competitive Gaming at Ubisoft, and Robbie Dweck, CEO of Blast.
00:37So to talk about all this, we're going to have three different lenses that are complementary in esports. One from
00:43a team owner and team representative, one coming from a game publisher itself, and a tournament organizer.
00:50So the first question and first topic that I want to talk about here right now is the evolution of
00:56esports, because it is something that has existed for two decades, really started becoming something in the 90s, and became
01:04mainstream in the past few years.
01:07I would qualify the growth of esports as exponential, and then it became a bit more steady and stable over
01:15the past few years. So Anne, from a team perspective, what would you qualify as the biggest improvements in evolution
01:23of esports from the past few years?
01:26Yeah, that's a good question. I think you with esports could really see how it was explosive at the start,
01:32like any new emerging industry is. But from a team perspective, in the last years, we've, I wouldn't say stagnant,
01:37it's more flattened the curve a little bit, it's calmed down.
01:40And for us right now, the name of the game is profitability, break even profitability, you know, making a sustainable
01:47business out of it. I do think that's similar probably for the TOs as well, and for the publishers too.
01:53But in the beginning, esports was this big marketing thing, investments were there, you know, lots of hopes and dreams.
01:59And now the investors are wanting, you know, to see the return of their money. We want to build a
02:06future. And we want to stop investing in just everything randomly, but really use data, experience, and put the money
02:14where it really will grow.
02:15Well, let's talk about the team organizing side of things. Robidouek, do you agree with what Anne just said, in
02:21the sense that there's been some challenges maybe in meeting the expectation of the growth of this industry that was
02:28exponential?
02:29Yeah, look, esports came out with a massive bang, right? And everyone was all over it. And it was the
02:33next big thing. And then it had a cooling off period during, during the COVID time in terms of monetization.
02:40Look, I actually think that we like to think of esports in the category of competitive entertainment. I think it's
02:47hugely exciting. I think it's hugely compelling. And audiences are there en masse. And therefore, sponsors and brands and advertisers
02:54are going to start spending more and more dollars on that.
02:56You know, we're live at the moment with the Counter-Strike Major in Austin, Texas. We sold 42,000 tickets
03:02in six hours, right? You know, that's like a Beyonce concept, probably slightly less. But, you know, it is massive.
03:08And so I think, and I would say that because I work within the industry, we all do, I think
03:12it is going to be, I think it's going to carry on growing. I mean, it's probably a couple billion.
03:16Let's get it to 10.
03:18Is there a different challenge when you think of a game publisher perspective, maybe?
03:23Yes, a bit. Because we are thinking very long term, which is a great position of being a publisher.
03:30You are not just thinking about what's happening next year, but how your game will evolve in the next years
03:35and years and years.
03:37We have a shift happening right now on the game publisher side.
03:40And we are more thinking about, okay, it's the best way to retain people in games.
03:47Competition, watching esports, it's really player-centric activity and communities.
03:53And so we are really focusing on, okay, how we can keep them into our game.
03:58So it's a bit different in terms of pure business ROI, for sure.
04:02We are thinking about return on investment on every action.
04:07But more, okay, how we can make sure this game can be still here in 10 years.
04:11Is that a question or a challenge that you have as well on a team's perspective?
04:15Talking to different players, maybe over the years, a new audience that is demanding new things, maybe?
04:22For sure. I think for us it's a bit different because we have a ceiling as teams in terms of
04:27revenue, right?
04:28So we need to look to make our business sustainable and then to grow with the rest of the industry.
04:35Yes, sponsors, as Robbie has said, are investing more because there's more viewership and you're doing more things.
04:42But really, we cater together with the publishers and the TOs to the fans.
04:48We do our own content, but that wouldn't live anywhere if there weren't any tournaments.
04:52So for us it's entertainment fans first.
04:55First, of course, always as a team paired with performance, that's what we do.
05:00That's what we are here to achieve.
05:02And then afterwards it's growing the business.
05:04And so really it's the trifecta and trying to balance that tight act to really be able to cater to
05:13what the hardcore fans want,
05:14to not go away from that DNA, but to also capture a wider funnel of audience
05:18that may have never seen eSports or don't understand what Counter-Strike is and to really capture them and engage
05:24them in it.
05:25Is that a challenge as well when you organize eSports tournaments?
05:29The fact that, first, there's so many IPs, there's so many different games.
05:33The fact that over the years you're going to talk to a different audience
05:35who's maybe going to be demanding something else or different ways to consume and live eSports?
05:42Actually, that's a great question.
05:43So if you think about eSports in terms of its dynamic and demographic across the board,
05:49you've got fans of Fortnite, fans of Rocket League, fans of CS, fans of League of Legends,
05:55fans of many, many other games.
05:56And actually the dynamic and demographic within those communities is very different.
06:00So when you put on a Fortnite event or you put on a Rainbow Six event,
06:04you're actually catering to something completely different in terms of the fans' experience.
06:08And I think, by the way, we're not there yet, right?
06:11I think that if you, and Laura, you've gone to so many,
06:13I think if you go to any eSports event, actually, it's very similar, right?
06:18Any eSports event for another.
06:19And I actually think that dynamic needs to change
06:21because I think that the world around Rainbow Six should be a world that you,
06:26and actually to a certain extent it is because of the cosplay and everything, right?
06:29But I think that that needs to resonate in all the other games as well.
06:33So you really feel like, shit, I'm in a Fortnite event here.
06:36Yeah, I'm in a CS environment, and I think we need to do more to that.
06:40But the reason probably that's not happening is it costs more money
06:43to be able to activate and produce in that way, right?
06:47The spectacle costs more.
06:49I feel like really there's an alliance when you look at the team side,
06:53the GamePro Billisher side, and of course, team event organizing.
06:56But from a publisher perspective, how much are you listening?
07:02How much are you taking advice from those other components of eSports?
07:07And how important is it actually to grow hand-in-hand with teams?
07:12It's key.
07:13And for me, it's where we should not be as publishers, as arrogant,
07:17that we know everything because we own the community.
07:21It doesn't make any sense.
07:22They own more the games than we own the community now with a live game.
07:28We're working more and more closely with teams.
07:31For example, taking the example, I'm talking with Robby after about what we are doing together
07:36between Blast and Ubisoft.
07:37But with teams more and more, the power of teams and the power they have
07:43to bring new audiences to your game, it's powerful.
07:47Really, it's something that the publisher needs to understand
07:51and needs to work in his hands.
07:54So by offering inside the game some elements from the team,
07:57so items, we talk about sponsoring,
08:00but the number one category of business right now in eSports is in-game item.
08:04It's the fact that you can buy an item of your team inside any game
08:08and it represents a lot of money.
08:12So we are learning from them how to touch a new audience.
08:17For example, what we're doing with Blast, with Robby,
08:19between Rainbow Six and Ubisoft,
08:21it's a way also to be where we are both strong.
08:25As a game publisher, yes, we are well-present all around the world.
08:28We have Studio, Ubisoft is a very big company,
08:31but they know how to be close to a community in a country
08:35to create an event to make sure that it resonates with the audience,
08:39what we did in the U.S. together a few months ago.
08:42So it's a combination of everyone,
08:45but for sure the publisher is going away from this very central place
08:49to decide everything.
08:51This is something that...
08:53I think on that point as well,
08:54I think there's a world of influencers out there.
08:57I mean, we've been talking influencers for however many years now, right?
09:00But the power they have within the gaming community is absolutely colossal.
09:05And I think as a community,
09:07I think we need to work out how to bridge that gap
09:09and bring them closer within the ecosystem
09:12so that it's not just a said French influencer with a said French team, right?
09:17It is part and parcel of the ecosystem.
09:20I mean, you know, Mr. Beast and Fortnite is like synonymous to a certain extent.
09:25So there's probably more work to be done that to crack that nut.
09:28And I think from a team perspective,
09:30I mean, Anne, you probably can talk to this better than we can.
09:33It's something we need to think about as, you know,
09:36they are media celebrities and have media products around them.
09:40Yeah, sure, I can jump on that.
09:42I mean, it's no secret that, for example,
09:44Vitality was not founded as a streamer org.
09:47And there are other French orgs that are founded around this
09:49and are very successful with this.
09:51We are more of a traditional performance background.
09:53And so absolutely for us,
09:55the struggle or the challenge is to see where it makes sense
09:58to partner with big names
10:00because the difference to traditional spots
10:04or other entertainment products
10:05is the media rights for us are just not there, right?
10:07That revenue stream is just so much less.
10:10So how do you afford to partner with those streamers
10:13and to bind them to your brand?
10:15When is it mutually beneficial?
10:17It has worked, for example, for us right now
10:19with Countercheck and the Wonkiel, you know, initiative that we have.
10:23But that's a one-off.
10:24That's nothing.
10:25You can't make them synonymous with Vitality.
10:28They're such a big brand on their own.
10:29You know, that's not something that we even want to.
10:33I think that would be blasphemous a little bit.
10:35It's just a big honor to be able to do that jointly.
10:38So yeah, it's definitely something big.
10:40For me personally, coming from the very competitive side,
10:43I think that the streamers are for me more entertainment
10:47and then eSports in itself is just the bigger umbrella term
10:51and then there's the competitive side
10:53and the connection between it yet is not really there.
10:56So when people ask me,
10:57do you think Fortnite is in eSports?
10:58I'm like, I would rather put that on entertainment.
11:01It's not so competitive in the sense of
11:04what we know from the old school.
11:06That doesn't mean it's not competitive.
11:07Competitive entertainment.
11:08Yes, exactly.
11:09Exactly that.
11:10We had eSporttainment at some point
11:12that we were talking about,
11:13which is something that I actually really, really like
11:15because you're talking to so many different people
11:17in the end.
11:18I believe you wanted to say something.
11:19Maybe I interrupted you.
11:20But yeah, jumping in on this,
11:22we were talking to so many different people
11:24and you were all talking about the fact that eSports,
11:27unlike traditional sports,
11:29especially when it comes to broadcasting events and such,
11:33doesn't work the same way at all.
11:34You have a multitude of platforms.
11:37You have different people broadcasting the events.
11:41You don't buy the same media rights.
11:43Let's say you would buy the media rights
11:45of a football competition, for instance.
11:48So is that becoming an issue
11:50in the form that we want to give to eSports
11:53or is it something still that we have to compose with?
11:58It's quite disaggregated.
12:00Like if you're looking for aggregation
12:02and you think about football or tennis
12:05or any of the main sports,
12:07they're licensed by the biggest broadcaster in the country,
12:10whether that's MCs or Canada Plus, for example, here.
12:16But in eSports, the sub-streamers, the influencers,
12:19the ones with power, they're licensing the rights.
12:21They're the ones that are able to then
12:22put their sponsorship deals against it
12:24and you provide them with either clean feeds
12:26or feeds where you've got sponsors layered into it.
12:29But the other thing to that point, Laura,
12:32is that when you put on an event,
12:34you've suddenly got a cohort of different broadcasters
12:37who want to be present in the venue
12:39and these are broadcasters
12:40who are single people on their own
12:42or duos or whatever they are
12:43casting directly from the place
12:46that you're broadcasting from.
12:47That's quite complicated organizationally.
12:49Why?
12:49Because you've got to get them
12:50into the country of question.
12:51You've got to make sure they've got space there.
12:53They've got entourage with them.
12:55They've got fans with them.
12:56They're being swarmed.
12:57So there's all these issues
12:58that you've got to overcome.
13:00To a certain extent,
13:01traditional sport is not really done in the same way
13:03because Canada Plus just sends its crew down there
13:05and broadcasts, right?
13:07But I think that's one of the great advantages.
13:10And I think just to carry from that point,
13:12it's why the spectacle in the arena...
13:15So a few years ago,
13:16if you'd said to me,
13:16where does it all go down?
13:17I'd have said,
13:18the arena's important,
13:19but the broadcast is more important, right?
13:21Because you've got millions of viewers
13:22on the broadcast.
13:24Now I'm a bit more obsessed
13:25with leveling up the experience in the arena
13:28so that that augments the broadcast even more
13:31because otherwise I feel like
13:32the broadcast can be a bit dry.
13:35You asked about if it's an issue
13:37that media rights are not.
13:39And I think for specifically e-sports organizations,
13:42it was an assumption early on in the industry
13:45that these media rights would come in.
13:47There were expectations set for big deals
13:48to come through in terms of revenue collectively.
13:51And then that has not happened
13:53in the scale of things that were expected.
13:57So we had to pivot back then.
13:59Today I wouldn't say it's an issue.
14:01Today I would say it's just a reality
14:02that we live with.
14:04We have free-to-consume Twitch streams,
14:08YouTube streams, whatever.
14:09Okay, but then e-sports has pivoted.
14:12Like you have said,
14:13there are in-game items.
14:14Football doesn't have that.
14:16And it's so much more exciting
14:18and easy to do
14:19and such a bigger scale
14:21than you could have ever imagined before.
14:23And at the same time,
14:24we're doing other things.
14:24Like Robbie said,
14:25like activations in an arena.
14:27I mean, I've been to football games.
14:29They don't have as exciting
14:30outside or in between matches
14:32or things like that.
14:33There are different narratives
14:34that are happening.
14:35There are engagement things that are happening.
14:37There are booths outside,
14:38entertainment.
14:39And I think we're scratching the surface
14:40on what's possible.
14:41Probably due to budget, yes.
14:43But there is so much more
14:45that e-sports can do
14:46because we have one thing
14:48that sports doesn't have.
14:50We work together with publishers
14:52who can quite literally make the game
14:54so that it works for us,
14:56for the whole industry.
14:57It's actually really interesting
14:59because something that used to be seen
15:00as a limit, as you said,
15:04with IP,
15:06with the fact that e-sports works
15:08really, really differently
15:08compared to traditional sports
15:10is actually becoming a strength.
15:11And I feel like
15:12we're talking about monetization
15:13and ways to monetize e-sports.
15:15We talked about unique items in games.
15:18What are the other main revenue streams
15:21for e-sports right now?
15:23From a publisher perspective, let's say.
15:25Publisher number one
15:26will be in game.
15:26So what we're sharing with teams,
15:29the percentage we're keeping for us,
15:30it's monetization.
15:32It's really by far
15:34the number one source of revenue.
15:36A new one that's popping up very quickly,
15:39it's host cities.
15:40So it's a relation with city and country
15:42that want to host an event.
15:45It's something,
15:47well, Roby, we know five years ago
15:48no one, no country or administration
15:52will pay for an event.
15:53today they are fighting
15:54towards the world of League of Legends
15:56or of Rainbow Six.
15:58So it's a new source of revenue
16:00we are seeing more and more coming
16:02in a big way.
16:03So I mean, in the future,
16:04it's something that can drag a lot of money.
16:07I mean, cities are really competing hard, right?
16:09Arenas within cities are competing hard.
16:11They get really pissed off
16:12if they don't get the event they want, right?
16:14And I think, yeah,
16:17merchandise is not an area for,
16:19on our side,
16:20I don't know how great the profitability is
16:23even for the teams
16:24because it's hard
16:25unless you're shifting on scale, right?
16:28In game, we've mentioned media rights,
16:30et cetera,
16:30and hopefully new competitive formats
16:33can come through.
16:34I mean, is there a world,
16:34here's an idea for you,
16:36is there a world where you could put
16:37a new competitive entertainment format
16:40behind a paywall, right?
16:41So Anne was talking about this before,
16:43was we haven't in eSports
16:45been able to put anything behind a paywall
16:47because people are just too used
16:49to watching on Twitch or YouTube for free
16:52and it's ad-funded models.
16:54If there's a world of scarcity, right?
16:56And you create a format
16:57that you literally can't miss, right?
17:00And I see it with my 12-year-old son
17:02who's like,
17:02this thing's about to drop in Fortnite,
17:04I've got to be there at that moment in time.
17:06I reckon there's a world
17:08where you probably could make that happen.
17:11And I think that could be a powerful product.
17:12We've seen it in boxing,
17:14we've seen it in some of these
17:14new sports entertainment formats.
17:17It could work,
17:18but it's not been proven yet.
17:20Yeah, I think for teams,
17:22our revenue sources are a bit different.
17:24We don't have cities paying for us,
17:25unfortunately.
17:26I wish that was the case.
17:28For us, of course,
17:29it's the in-game items,
17:30as you mentioned,
17:30because there's just a share of income.
17:32Then the second biggest stream
17:34is and will always remain,
17:35and I believe sponsorships,
17:37you know,
17:37traditional sponsors that teams have.
17:39Merchandise, you mentioned it.
17:41Yeah, but it's not big.
17:42It's not scalable to the point.
17:44Like, we're not international,
17:45so not to the size of a football club, that is.
17:48So that's not it.
17:49But then we have other licensing streams
17:53that we can do
17:54and other collaborations
17:55that actually you might not think
17:57are like revenue driving,
17:59but they actually are.
18:01Like, for example,
18:01we had Corporal League
18:03and things like that
18:03where we offered organizations
18:05to do, you know,
18:07after-hour team bonding things
18:09to have leagues of their own.
18:11That's ideas that don't really exist in football.
18:15Like, I don't think there's PSG
18:16that has an after-hour club
18:17for, you know,
18:18companies to buy into.
18:19And so there are lots of nuances
18:21that we can do,
18:21but yes,
18:22the big ones will
18:23and will always be
18:24the in-game items
18:24and the sponsors for us.
18:26and then hopefully one day
18:27a monetized media paywall product, yes.
18:33Staying on the sponsorship topic,
18:35I think it's really, really interesting
18:36because esports became mainstream
18:38to a point
18:38where we would see
18:39non-endemic brands to esports
18:44gathering an interest
18:45and being interested in the discipline.
18:47Do you feel like esports
18:48became mainstream enough
18:49for long-term partnerships
18:51with brands like this
18:52or more interest for brands like this?
18:54I think we're already seeing that, yes.
18:56I mean,
18:57there are multiple year sponsorships
18:58with very non-endemic car brands,
19:02you know,
19:02food brands,
19:03things like that.
19:05I don't think we're yet
19:06at a point
19:07where we are on the sports side.
19:09I don't think that's what's it.
19:10And we have yet to crack
19:12on a team side,
19:13on a player side,
19:14the IP struggle of,
19:16you know,
19:17exclusive IP and whatnot.
19:19Example,
19:20in sports,
19:20very common
19:21that a team will have a kit sponsor,
19:23but the players will be able
19:24to have their own shoe sponsors.
19:26That is still very tricky
19:27in esports,
19:28like the equivalent
19:29being peripherals,
19:30for example.
19:30You will see some players
19:31with their own,
19:33but it's just hard
19:34because the driving ones
19:36are the big ones
19:37and then Europe
19:38doesn't make it easier
19:39in terms of IP rights.
19:41But I do think
19:42that in general,
19:43esports is becoming
19:44more mainstream
19:45to the point that
19:45brands like Unilever
19:47will not just have heard of it,
19:48but will proactively
19:49approach teams
19:50and work with them.
19:51so I think,
19:52yeah,
19:52definitely.
19:53Is that a sentiment
19:54you share at Ubisoft
19:56as well?
19:57Because you were talking
19:58about retaining players
19:59rather than gathering
20:00new players.
20:01How does that include
20:02in what I'm just saying?
20:03Yeah,
20:05I mean,
20:05it's very different
20:07based on the game
20:08also.
20:10Between Rainbow Six
20:11and Just Dance
20:12we will not have
20:13the same approach,
20:14especially for sponsoring.
20:15and we can talk
20:16after about
20:17the Olympic Games
20:18which is something
20:19that they're entering
20:19for some of our games
20:21and will be a new
20:22way to monetize esports.
20:25For sponsoring
20:25it's a bit different
20:27because it's a story
20:28we want to build
20:29with a partner
20:30through the game
20:31also not just
20:32the esports aspect
20:33of the game.
20:34We had a partnership
20:35with PayPal
20:36for example
20:37to also
20:38integrate them
20:39into the game
20:40to understand better
20:41the consumption
20:42of payment system
20:43into a video game
20:44so it's very different
20:46than teams
20:46where it's not
20:48we see the
20:49immediate benefit
20:50with the revenue
20:51but it's more
20:51okay how we can
20:52make sure
20:53that it's not
20:53a one shot
20:54for one year
20:55but it can
20:55be something
20:57staying for a long time
20:58because there is
20:59technology
21:00we need to integrate
21:01into the game
21:03most of the time
21:04so it's a different
21:05approach
21:05it's not the number
21:06one revenue
21:07for game publisher
21:08I can say
21:09but it's
21:10an interesting story
21:12we need to build
21:13with partner
21:14Actually thinking
21:15about the future
21:16of esports
21:17regarding all the topics
21:18that we've mentioned
21:19already
21:19what is
21:20do you feel like
21:21we have to
21:22change the current
21:23trajectory
21:24that esports
21:24is taking
21:27Interesting question
21:28Big question
21:29Very good question
21:30I like it
21:31Look
21:31I think esports
21:33is a phenomenal
21:33industry
21:34I think it generates
21:35an enormous amount
21:36of fandom
21:37and passion
21:38I think it needs
21:39to stay
21:40because
21:41the games
21:42that the publisher
21:43makes
21:43are incredible
21:44however
21:45there are not
21:46a deluge
21:47of new amount
21:48of games
21:48coming through
21:49the ecosystem
21:50so the four of us
21:51here are still
21:52obsessed with
21:52the same games
21:53that we were
21:54obsessed with
21:55three or four
21:55years ago
21:56right
21:57but I do feel
21:58like the dynamic
21:59needs to change
22:00to make it
22:01a globally
22:03larger industry
22:04the gaming market
22:05is worth
22:06circa
22:07250 billion
22:09dollars
22:09right
22:10and esports
22:11by potential
22:12numbers
22:12depending on the
22:14reports
22:14you read
22:152 to 3 billion
22:16right
22:17I think we need
22:18to start seeing
22:18that that industry
22:19which again
22:20I'll use the same
22:22coin again
22:22competitive entertainment
22:23I think is going
22:24to be worth
22:25a lot more
22:25so we've got to
22:26try and open it up
22:27somehow
22:27and I think
22:29this is the proof
22:30of it
22:31we're all working
22:32together to try
22:33and increase
22:34the pie size
22:35for everybody
22:35so that everyone
22:36can be fed
22:37and I think
22:38that's really
22:38important
22:41we asked for
22:42coming back
22:43to the Olympics
22:43and all this
22:44very large
22:46scale events
22:47so we have
22:47our own
22:48world cup
22:49with the sport
22:50world cup
22:50right now
22:50and the fact
22:52that a country
22:53behind
22:53and authorities
22:54putting such
22:55effort
22:55not just
22:56money
22:57but also
22:57a passion
22:58to create
22:58this new
23:00common
23:00moment
23:01between
23:01all
23:02games
23:02which is
23:03something
23:03quite new
23:04it exists
23:04in the past
23:05but not at this
23:06scale
23:06for me
23:07the Olympics
23:07at one point
23:08it's for sure
23:09it's an intense
23:11discussion
23:11we have with them
23:12because it's two
23:13worlds
23:13very different
23:14they're trying
23:15to work together
23:15but to bring
23:17sports to another
23:18level
23:19I mean
23:19having the rings
23:20of Olympics
23:20we were in France
23:22last summer
23:22it's a power
23:23that
23:24I mean
23:24there is only
23:25few logos
23:27in the world
23:27that can bring
23:28to everyone
23:28and having
23:29esports in the rings
23:30together
23:30will be a game changer
23:32for sure
23:33I think
23:34from a team's
23:34perspective
23:35we are on
23:36the right path
23:36but we are
23:37nowhere near
23:38done
23:39I think
23:39what Robbie
23:39says is very
23:40right
23:40there is a
23:41long road
23:42ahead of us
23:43lots of
23:44mountains
23:45to be conquered
23:45I do think
23:47that we
23:47should stop
23:48a little bit
23:49and we have
23:49stopped this
23:50to try and
23:51copy things
23:52that already
23:52exist
23:52like sports
23:53I would love
23:54for us to
23:56stop trying
23:56to just
23:57copy that
23:58but rather
23:58find our
23:58own things
23:59because it's
24:00so different
24:00there's so
24:01many other
24:01options
24:02and I do
24:03think that
24:03for example
24:03the western
24:04world has
24:05to adopt
24:05a little bit
24:05more to
24:06the mobile
24:06gaming area
24:07if you look
24:08at Asia
24:09that's
24:11insane
24:11how big
24:12it is
24:12I mean
24:13they're ahead
24:13of us
24:13in all
24:14fronts
24:15there
24:15even in
24:16countries
24:16that you
24:17wouldn't
24:17think of
24:18when you
24:18hear
24:19gaming
24:19so much
24:20countries
24:20like Indonesia
24:21or Vietnam
24:22are ahead
24:23of the curve
24:24there of
24:24Europe
24:25and there's
24:26so much
24:26to learn
24:27so I think
24:27as an
24:28industry
24:28globally
24:29we are
24:29in the
24:30right path
24:30but we
24:32have
24:32scraped
24:33the surface
24:33right now
24:34it's really
24:34interesting
24:35because you
24:35mentioned
24:36different markets
24:37on other
24:37sides of
24:38the world
24:38you have
24:39a plethora
24:40of games
24:40different audiences
24:42who play on
24:43different platforms
24:44on different
24:44sides of the
24:45world
24:45so as a
24:46publisher
24:46is it the
24:47goal to
24:48unite
24:49all these
24:50fan bases
24:50or work
24:51on their
24:52singularity
24:53again very
24:54good question
24:56I think it's
24:57a dream
24:57it's a
24:58phantasm
24:58we had to
24:59unify
24:59and for
25:00me
25:01we need
25:01to
25:03really
25:03understand
25:04that
25:05the
25:05consumption
25:06of
25:06sports
25:06can
25:07be
25:07in a way
25:08the same
25:08everywhere
25:09but
25:09very
25:09when you
25:10go
25:10and you
25:10know
25:11this
25:11law
25:11you
25:11go
25:11in
25:11China
25:12it's
25:12a
25:12different
25:12way
25:13to
25:13consume
25:14sports
25:15than
25:15in
25:15Europe
25:16right
25:16now
25:16so
25:16for
25:17me
25:18it's
25:18more
25:18making
25:19sure
25:19that
25:19we
25:20are
25:22coming
25:22back
25:22local
25:23and
25:23seeing
25:24what's
25:24going
25:24on
25:24in
25:24the
25:24country
25:25and
25:25make
25:25sure
25:25we
25:25have
25:25all
25:26the
25:26dream
25:26of
25:26what
25:27is
25:27Korea
25:27right
25:28now
25:28but
25:28Korea
25:29may
25:29be
25:29unique
25:29in
25:30the
25:30way
25:30replicate
25:31Korea
25:31doesn't
25:32make
25:32sense
25:32in
25:32term
25:32of
25:33it
25:34took
25:34them
25:35years
25:35and
25:35years
25:36and
25:36it's
25:36another
25:36culture
25:37so
25:37right
25:38now
25:38it's
25:38more
25:39we
25:39we
25:41we
25:41we
25:42bring
25:43them
25:45what
25:45we
25:45want
25:45and
25:46a
25:46good
25:47example
25:47is
25:47what
25:48we
25:48did
25:48in
25:48Brazil
25:49Brazil
25:49is
25:50another
25:50way
25:51to
25:51consume
25:51they
25:52don't
25:52have
25:52the
25:52money
25:53to
25:53buy
25:53console
25:54or
25:54PC
25:54so
25:55they
25:55are
25:55watching
25:55this
25:56game
25:56because
25:56they
25:56can't
25:57play
25:57it
25:57so
25:58it's
25:58different
25:59than
25:59in
25:59Korea
25:59where
26:00they
26:00can
26:00go
26:00in
26:00a
26:00PC
26:01bank
26:01and
26:01play
26:01all
26:01the
26:01games
26:02so
26:02really
26:03it's
26:03making
26:04sure
26:04we
26:06understand
26:06the
26:07local
26:07aspect
26:08of
26:08eSport
26:08I
26:08mean
26:08we
26:09we've
26:09just
26:09announced
26:10a
26:10joint
26:11venture
26:11with
26:11Reliance
26:12Geo
26:12in
26:13India
26:13and
26:14super
26:15bullish
26:15on
26:16the
26:16Indian
26:17market
26:17to see
26:17what
26:18that
26:18delivers
26:18but
26:19the
26:19experience
26:19is
26:20going
26:20to
26:20be
26:20wholly
26:21different
26:21to
26:21one
26:22where
26:23we
26:23were
26:23doing
26:23an
26:23event
26:24in
26:24Paris
26:24at
26:24the
26:25Aquor
26:25Arena
26:25or
26:26if
26:26we're
26:26doing
26:26something
26:26in
26:26Munich
26:27together
26:27be
26:27very
26:28very
26:28different
26:29and
26:29I
26:29have
26:30to
26:30cater
26:30for
26:31that
26:31you
26:31have
26:31to
26:31build
26:32around
26:32the
26:32community
26:33but
26:33I
26:33think
26:33the
26:34important
26:34thing
26:34to
26:34note
26:34there
26:35is
26:35player
26:35base
26:36so
26:36in
26:37the
26:37Western
26:37world
26:37we
26:38have
26:38a
26:38cohort
26:38of
26:39people
26:39who
26:39are
26:39really
26:39good
26:40at
26:40games
26:40they're
26:40really
26:41good
26:41at
26:41gaming
26:41they've
26:41got
26:41access
26:42to
26:42technology
26:42they've
26:43got
26:43good
26:43technology
26:44and
26:45in
26:45places
26:45like
26:45India
26:45actually
26:46they
26:46want
26:47to
26:47be
26:47really
26:48good
26:48at
26:48those
26:48games
26:48and
26:48they
26:49want
26:59for
27:00sure
27:02following
27:02up
27:02on
27:02this
27:03grassroots
27:03because
27:04for
27:04me
27:04it
27:04is
27:04so
27:04endemic
27:05to
27:05eSports
27:05the
27:06fact
27:06that
27:06we
27:06have
27:06such
27:07a
27:07huge
27:08and
27:08engaged
27:09community
27:11constantly
27:11evolving
27:12as we
27:12said
27:12who
27:12wants
27:13to
27:13watch
27:13eSports
27:13in a
27:14lot
27:14of
27:14different
27:14ways
27:14compared
27:15to
27:1530
27:15years
27:16from
27:16now
27:1630
27:17years
27:17ago
27:17when
27:17people
27:18started
27:18watching
27:18eSports
27:20is
27:21that
27:21a
27:21challenge
27:21on
27:22the
27:22professional
27:22side
27:23as
27:23well
27:23to
27:24build
27:25those
27:25grassroots
27:26because
27:27the
27:30you're
27:31working
27:32on
27:32so
27:32many
27:32different
27:33IPs
27:33players
27:34who
27:34come
27:34from
27:35all
27:35around
27:35the
27:35world
27:36so
27:37I'm
27:37actually
27:37wondering
27:37yeah
27:38I think
27:39that is
27:39one of
27:40the
27:40core
27:40questions
27:41that
27:41we
27:41discuss
27:42at
27:42the
27:42office
27:42almost
27:43every
27:43day
27:43with
27:44Neo
27:44on
27:45one
27:45hand
27:45you
27:45want
27:46to
27:46have
27:46and
27:46need
27:46to
27:47have
27:47the
27:47biggest
27:47baddest
27:48guys
27:48in
27:49the
27:49industry
27:49to
27:50do
27:51great
27:51in
27:51events
27:52like
27:52the
27:52Aquor
27:52Arena
27:53in
27:53Paris
27:54and
27:54then
27:54on
27:54the
27:55other
27:55hand
27:55where
27:55do
27:56these
27:56guys
27:56come
27:56from
27:56how
27:57do
27:57you
27:57do
27:57that
27:57and
27:58then
27:58taking
27:58even
27:59a step
27:59further
27:59back
27:59how
28:00do
28:00you
28:00educate
28:00those
28:01players
28:01how
28:02do
28:02you
28:02increase
28:03professionalism
28:03how do
28:04you help
28:05in things
28:05like
28:05media
28:06training
28:06and
28:06just
28:07a
28:07proper
28:07coaching
28:08path
28:09so
28:09the
28:10short
28:10answer
28:10is
28:10yeah
28:11it's
28:11super
28:11important
28:11for us
28:12but
28:12it's
28:12also
28:12very
28:12hard
28:13to
28:13do
28:14both
28:14we
28:15are
28:15successful
28:15in
28:16this
28:16in
28:16some
28:17areas
28:17for
28:18example
28:18on
28:19the
28:19LFL
28:19because
28:20there's
28:21such
28:21an
28:21established
28:21system
28:22that
28:22allows
28:23us
28:23to
28:24have
28:24an
28:24academy
28:25league
28:25yet
28:26still
28:26find
28:26sponsors
28:27locally
28:27for it
28:27and
28:28have
28:28a
28:28fan
28:28story
28:29where
28:29it's
28:29really
28:29really
28:30important
28:30also
28:31to
28:31the
28:31local
28:31fans
28:32and
28:32on
28:32other
28:33games
28:33it's
28:34just
28:34so
28:34hard
28:35and
28:35be
28:35that
28:35little
28:36things
28:36like
28:36age
28:37restrictions
28:37be
28:38that
28:38things
28:38like
28:38sponsor
28:39restriction
28:39if
28:39you
28:40have
28:40players
28:40under
28:4018
28:41in
28:41counter
28:42strike
28:42with
28:43betting
28:43partners
28:44yeah
28:44that's
28:45not
28:45really
28:45going
28:46to
28:46work
28:47so
28:47it's
28:48hard
28:48but
28:48the
28:48good
28:48news
28:49is
28:49there
28:49is
28:49a
28:49whole
28:50lot
28:50of
28:51teams
28:51in
28:51tier
28:52two
28:52that
28:53are
28:53available
28:53and
28:53doing
28:54this
28:54work
28:54for
28:54us
28:54and
28:55we're
28:55very
28:55grateful
28:55that
28:56they're
28:56doing
28:56that
28:57and
28:57it's
28:58an
28:58ecosystem
28:59that
28:59works
28:59right
28:59and
29:00working
29:01with
29:01publishers
29:01guidance
29:02on
29:03that
29:03I
29:03bet
29:03yeah
29:04and
29:04so
29:05coming
29:05to
29:05your
29:05question
29:06of
29:06grassroots
29:06for
29:07me
29:07it's
29:08what
29:08the
29:09industry
29:14and
29:15only
29:15look
29:15at
29:15the
29:16shiny
29:16part
29:16but
29:17if
29:17you
29:17don't
29:18prepare
29:18the
29:18future
29:19you
29:19will
29:20not
29:20have
29:20your
29:20shiny
29:21player
29:21a few
29:22years
29:22after
29:23we
29:23will
29:23not
29:23take
29:24example
29:24from
29:24my
29:25below
29:25competitors
29:26but
29:26some
29:26of
29:26them
29:27did
29:27this
29:27mistake
29:27to
29:27not
29:28invest
29:28enough
29:29and
29:29year
29:29after
29:30you
29:30disappear
29:30because
29:31you
29:31don't
29:31have
29:31the
29:31new
29:32star
29:33of
29:33your
29:33game
29:33so
29:34yes
29:34it's
29:35a lot
29:35of
29:35money
29:35from
29:36a
29:37publisher
29:37to
29:38invest
29:38on
29:39every
29:39level
29:39of
29:39competition
29:40being
29:40present
29:41on
29:42assembly
29:43to
29:43be
29:43present
29:44on
29:45very
29:46small
29:46event
29:46but
29:47making
29:47sure
29:48to
29:49showcase
29:50to
29:50all
29:50the
29:50communities
29:51the
29:52power
29:52of
29:52competitive
29:53games
29:54and
29:54making
29:55sure
29:55that
29:55we
29:55are
29:55giving
29:56them
29:56the
29:56exposure
29:57they
29:57deserve
29:57when
29:58they
29:58are
29:58creating
30:00events
30:00and
30:01LAN
30:01events
30:01so
30:02for
30:02sure
30:02it's
30:03where
30:03we're
30:03investing
30:04a lot
30:04right
30:05now
30:05especially
30:05when
30:06we're
30:06launching
30:06a
30:06new
30:06game
30:07because
30:07it's
30:07where
30:07you
30:08will
30:08retain
30:09first
30:09your
30:11community
30:11but
30:11for
30:12me
30:12it's
30:12where
30:12esports
30:13needs
30:13to
30:14evolve
30:15a lot
30:15in the
30:16future
30:16to
30:16making
30:17sure
30:17that
30:17we
30:17are
30:18present
30:19everywhere
30:19with
30:20the
30:21right
30:21way
30:21to
30:21develop
30:22grassroots
30:23I feel
30:24like
30:24it's
30:24also
30:24something
30:24the
30:25tournament
30:25organizers
30:25are
30:26part
30:26of
30:26in
30:27that
30:27sense
30:27because
30:27you
30:27have
30:28again
30:28so
30:28many
30:28different
30:29games
30:29so
30:29many
30:29different
30:30tournament
30:30organizers
30:31so
30:31when
30:31I
30:31look
30:31at
30:32Blast
30:32for
30:32instance
30:33and
30:33the
30:34way
30:34the
30:35way
30:36this
30:36tournament
30:36organizer
30:37came
30:37in
30:38out
30:38of
30:38nowhere
30:38looking
30:39from
30:40a
30:41public
30:41perspective
30:41and
30:42had
30:43such
30:43a
30:44strong
30:44identity
30:45throughout
30:46so many
30:47games
30:47that it
30:47stayed
30:47what is
30:48the
30:48challenge
30:48as a
30:49tournament
30:49organizer
30:50again
30:50to
30:50build
30:52this
30:53identity
30:53and
30:54build
30:55this
30:55thing
30:55that
30:55the
30:56audience
30:56is
30:56going
30:56to
30:56be
30:57able
30:57to
30:57connect
30:57to
30:58yeah
30:58look
30:59I
30:59think
30:59we
31:00were
31:00quite
31:00deliberate
31:01about
31:01building
31:02the
31:02brand
31:02that
31:02is
31:02Blast
31:03and
31:03there
31:03is
31:04a
31:04bunch
31:04of
31:04IP
31:04within
31:05Counter-Strike
31:06and
31:06it's
31:07Blast
31:07Rainbow
31:076
31:08right
31:08which
31:08is
31:08great
31:09but
31:10other
31:10with
31:10other
31:11publishers
31:11it's
31:11not
31:11got
31:12our
31:12brand
31:12as
31:13part
31:13of
31:13the
31:13identity
31:15but
31:15we've
31:15created
31:16something
31:16which
31:16resonates
31:17with
31:17the
31:17public
31:18by
31:18the
31:18way
31:19it's
31:20great
31:20but
31:21it
31:21can
31:21also
31:21be
31:21quite
31:21hard
31:22right
31:22because
31:22they
31:22come
31:22at
31:22you
31:23and
31:23the
31:23community
31:23know
31:24what
31:24they
31:24want
31:24and
31:24they
31:25know
31:25what
31:25they
31:25don't
31:25want
31:25and
31:26they're
31:26really
31:26keen
31:26to
31:26tell
31:27you
31:27when
31:27they
31:27don't
31:27like
31:27something
31:28so
31:28you
31:29have
31:29to
31:29be
31:29able
31:29to
31:30live
31:30with
31:30that
31:31and
31:31on
31:31a
31:32daily
31:32basis
31:32and
31:32so
31:33I
31:33think
31:33it's
31:34about
31:34being
31:34strong
31:35it's
31:35about
31:35being
31:35consistent
31:47there
31:47anything
31:48different
31:48between
31:49our
31:49event
31:49and
31:50the
31:50event
31:50they
31:50played
31:51three
31:51weeks
31:51ago
31:51and
31:52if
31:52the
31:52answer
31:52is
31:52no
31:52then
31:53we're
31:53not
31:53doing
31:53our
31:53job
31:53properly
31:54we've
31:54got to
31:54try
31:54and
31:54change
31:55it
31:56wrapping
31:56up
31:57all
31:57the
31:57really
31:58amazing
31:58topics
31:58that
31:59we've
31:59discussed
31:59already
32:00where
32:00do
32:01we
32:01want
32:01to
32:01see
32:01eSports
32:02in
32:03a
32:03few
32:03years
32:03I
32:03know
32:03that
32:03I
32:04hate
32:04when
32:04people
32:04ask
32:05me
32:05this
32:05question
32:05but
32:06where
32:07would
32:08you
32:08like
32:08to
32:18maintaining
32:18the
32:19level
32:19of
32:19performance
32:20and
32:20still
32:20being
32:21known
32:21as
32:21one
32:22of
32:22the
32:22top
32:22performing
32:22clubs
32:23but
32:23having
32:24expanded
32:24the
32:24fan
32:25funnel
32:25a
32:25little
32:25bit
32:26so
32:26to
32:26have
32:26a
32:27broader
32:27reach
32:28not
32:28just
32:28to
32:28our
32:28core
32:29fans
32:29that
32:29we
32:30want
32:31to
32:31keep
32:32them
32:32but
32:32we
32:32want
32:33to
32:33reach
32:33other
32:33markets
32:34that
32:34we
32:34haven't
32:34reached
32:35before
32:35and
32:36then
32:36of
32:36course
32:36so
32:37that's
32:37expansion
32:38into
32:38other
32:38territories
32:39and
32:39things
32:39like
32:39that
32:40but
32:40then
32:40of
32:41course
32:41we're
32:42a
32:42business
32:42so
32:42for
32:43us
32:43it's
32:43reaching
32:44and
32:44maintaining
32:45the
32:46profitability
32:47and
32:48yeah
32:49honestly
32:49that's
32:49what
32:50a
32:50club
32:50is
32:50aiming
32:50for
32:51at
32:51this
32:51stage
32:53of
32:53course
32:54it's
32:54finding
32:54the
32:55right
32:55balance
32:55between
32:55respect
32:56our
32:57community
32:57and
32:57what
32:57they
32:57want
32:58in
32:58terms
32:58of
32:58sports
32:59and
32:59what
33:00the
33:00markets
33:01want
33:01in
33:02terms
33:02of
33:02sports
33:02can
33:02be
33:03a
33:03bit
33:03different
33:04I
33:04repeat
33:05myself
33:05I
33:05think
33:05the
33:06Olympics
33:06will
33:07be
33:07something
33:07that
33:07can
33:08change
33:08drastically
33:10perception
33:11of
33:11sports
33:12I
33:13say
33:13cutting
33:14edge
33:15global
33:15entertainment
33:15so
33:16stuff
33:16that
33:16you
33:16just
33:17think
33:17oh
33:17my
33:18gosh
33:18this
33:18is
33:18incredible
33:19I'm
33:19having
33:19the
33:20best
33:20experience
33:20of
33:21my
33:21life
33:21it's
33:22passion
33:22it's
33:22fandom
33:23it's
33:23just
33:24hairs
33:24on
33:24end
33:25and
33:25I'd
33:26say
33:26global
33:26recognition
33:27I
33:28think
33:28with
33:28global
33:28recognition
33:29as
33:29FX
33:30says
33:30around
33:30the
33:31Olympics
33:31around
33:32World
33:33Cups
33:33around
33:33whatever
33:34else
33:34is
33:34going
33:34on
33:34a
33:35governing
33:35body
33:35and
33:36we
33:37spent
33:37so
33:37many
33:39politicians
33:39about
33:40what
33:40esports
33:40is
33:41now
33:41let's
33:41make
33:41it
33:42happen
33:42then
33:43I
33:43think
33:43we've
33:43succeeded
33:44all right
33:45well
33:45thank you
33:46all so
33:46much
33:47for
33:47taking
33:48part
33:48in
33:48this
33:48panel
33:48and
33:49thank
33:49you
33:49all
33:49so
33:49much
33:49for
33:49listening
33:50here
33:50as
33:50well
33:51I
33:51hope
33:52that
33:53this
33:54speaks
33:54an
33:55interest
33:55in
33:55esports
33:56for
33:57you
33:57and
33:57that
33:57you
33:57will
33:57keep
33:58on
33:58watching
33:58a
33:58lot
33:58of
33:58competitions
33:59thank
33:59you
33:59all
33:59so
34:00much
34:01wishing
34:01you
34:01an
34:02amazing
34:02day
34:02thank you
34:03thank you
34:04thank you
34:05thank you
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