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  • 11 hours ago
Apple will roll out integrated video podcasts this spring, adding new monetization features as video consumption reshapes the podcast industry.
Transcript
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Apple announced it will launch an integrated video podcast experience in Apple Podcasts
00:06this spring as video viewership reshapes the industry, according to CNBC. Edison Research
00:12said 37% of people over age 12 watch video podcasts monthly. Users will be able to switch
00:18between watching and listening within the same feed, use picture-in-picture mode, and download
00:22video episodes. Apple will not charge creators or hosting providers to distribute content,
00:28but will charge participating ad networks an impression-based fee for video ads.
00:32Launch partners include Acast, Amazon-owned Art19, Omni Studio, and SiriusXM.
00:38Apple's services segment generated $30 billion in its most recent quarter.
00:43For all things money, visit Benzinga.com.
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