00:00Podcasting, of course, is a concatenation of iPod and broadcasting.
00:03And what is podcasting? You know, it's been described a lot of different ways.
00:06One way has been TiVo for radio. You can download radio shows and listen to them on your computer
00:12or put them on your iPod anytime you want. So it's just like television programs on TiVo.
00:16And that's true. Another way it's been described is Wayne's World for radio,
00:20which means that anyone, without much capital investment, can make a podcast,
00:24put it on a server, and get a worldwide audience for their radio show. And that's true, too.
00:29We see it as the hottest thing going in radio. Hotter than anything else in radio.
00:34And as you know, what podcasting is, is that you can not only download radio shows and listen to them,
00:40you can subscribe to them. So that every time there's a new episode, it automatically gets downloaded to your computer.
00:46You can listen to it there, or it automatically gets synced to your iPod the next time you dock your iPod.
00:52There are over 8,000 podcasts now, and this is growing really, really fast.
00:57It's not just amateurs doing these things, though. The pros have realized that this is huge.
01:02All the major radio broadcasters, the network broadcasters, major magazines, major newspapers,
01:08even major companies like Disney and Procter & Gamble and Ford and General Motors. So it's pretty exciting.
Comments