00:02Everyone loves a good bargain, but what if your free euro t-shirt comes with an extra baggage?
00:07It all started last year with a massive scandal in France.
00:11Authorities found illegal products, including a childlike sex doll being sold on SHEIN.
00:18And now the EU is stepping in.
00:21The European Commission has just launched a formal priority investigation into the e-commerce giants
00:26under the Digital Services Act.
00:29Interested? Let's unbox it together.
00:33Brussels is targeting SHEIN's entire business model.
00:37And they are investigating its addictive design, like giving users points and rewards to keep them hooked,
00:44and demanding transparency on their secret algorithms pushing these products.
00:50And if SHEIN is found guilty, it faces multi-million euro fines.
00:55France even threatened to suspend access to the site entirely.
01:00But the crackdown doesn't stop there.
01:03Consumer watchdogs are raising the alarm on influencers pushing cheap hole and dupe videos on social media
01:10without disclosing their paid partnerships.
01:13Finally, the EU is hitting these companies where it hurts.
01:17And it is your wallet.
01:19Starting in July this year, the EU is slapping a flat 3 euro customs tax on every single parcel under
01:27150 euros.
01:29With an estimated 12 million cheap packages entering the EU every single day,
01:35the days of tax-free shopping sprees on Chinese online marketplaces are officially numbered.
01:40And since the Chinese New Year just kicked off, Happy New Year to the e-commerce giants!
01:47The EU just opened a massive investigation.
01:50And unfortunately, this is a gift you cannot return.
01:55Most often, this is a gift.
01:56You have a gift, the CEO of the EU.
01:58And do they have an asset?
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