- il y a 2 jours
festival-egaming
Catégorie
🤖
TechnologieTranscription
00:02Hi guys and welcome to this very special discussion here this conference this is the Grand Festival Gaming here in
00:10France and we are delighted to have many many people watching us hopefully online and especially three amazing guests you
00:18can see them here on screen I am in presence of greatness today I am with Troy Severson and George
00:24Wu from Intel as well as Craig Levine from ESL first of all guys
00:29I'd like to say a huge thank you for taking the time to join us today and to welcome you
00:34here on this amazing panel this one-of-a-kind panel and yeah so today we'll be discussing many things
00:41hopefully but more specifically we'll be discussing this 20-year collaboration this 20-year partnership between ESL and Intel two
00:49two masters of their industries and we'll be discussing on how innovation and technology has shaped and formed the world
00:57of esports that we live in and that we
00:59thrive in so before we really get started and get get going into this guys you've been in this industry
01:06more or less for the last two decades all of you whether with Intel or ESL or other companies you've
01:12been here from the start
01:13do you have any any thoughts or do you have any memories that you'd like to share with us do
01:18you have anything
01:19that stands out any specific moments of those 20 years that you would like to share
01:27if uh can we have maybe yeah I can start if you don't mind all right I mean okay so
01:33I mean
01:34maybe over two decades I mean there's just a lot of memorable experience but I think the ones that really
01:39come to mind are you know where we host the venues that we hosted IEM for instance in China we
01:48we partnered
01:48with a happy valley amusement park and uh when we showed up during setup um it looked like you know
01:55it was like 72 hours before the the actual the park goes live and it looked when we showed up
02:01it looked
02:02like there were like two to three months uh more to compare I mean there was no parking lot a
02:07lot of the
02:07entrances weren't even complete we were setting up pcs in dust so we had face masks trying to work around
02:14the crew that were building the constructing the building that we're in um it was just crazy um
02:21that's just one big one right um the other one I was definitely uh that I I still laugh to
02:26today I
02:27mean in the early days uh we don't talk about the venues again um we used to lead with the
02:33intel brand
02:33because esl and esports weren't really well well commodities in outside of gaming and so to to to forge
02:43these partnerships with these terminators where we would get some economy of scale with the space
02:47and all that um we would always lead with intel uh because being intel the big brand coming at your
02:53show they saw that value as well as the international reach that esl was able to deliver so those are
03:01the
03:01two but there's a lot of really funny moments that really can't be communicated online because I
03:07actually saw these guys saw these guys grow up you know from young men to now married with kids and
03:12so
03:1420 years has taken us a lot of different places uh but for for me I think the fondest memory
03:20is
03:20still anytime you walk into an arena for anytime you do something new and you push the boundary of
03:24what it is and for me uh first time in spodek arena in katowice and just really soaking in the
03:30idea that there's you know 10 000 screaming fans uh watching and loving esports is just a goose
03:37but but a goosebump moment that gets me every time um but that first time of doing it um was
03:43super
03:43memorable and something I'll never forget
03:46and I think that's it for me too is that is noting that contrast you know very early on we
03:53went I went
03:54to some of the early events and then actually took another job at intel for a while but going to
03:59those
03:59early events where you were in like a hotel with pop-up tables and you know you were arranging
04:06drapery around the tables for the 10 people who might be able to see under that table that we're
04:10watching and then and then to go from there to as Craig said you walk into spodek arena or you
04:17walk
04:17into actually the whole festival environment in like IEM katowice with 170 000 people you're like
04:25wow things have really come a long way and changed dramatically it's interesting you seem to all
04:32agree that the events are the main thing here and it's funny how going back 20 years there's a huge
04:38difference but even going back just 10 years it feels like in 10 years or even five years we've
04:43changed so much and the esport industry has changed so much I mean do you all go back into events
04:48every
04:49time with that same enthusiasm and the same anticipation you're walking into that huge
04:55arena and seeing the people yeah for me I mean growing up a sports fan it's it's you know that's
05:00what competition's about and I think really with gaming that's what community's about and right every
05:05time for me as you step in either whether it was as a player or as a fan right you're
05:10always coming
05:11together and meeting people that you were interacting with on discord or on reddit or an irc or playing
05:17together through steam or anything so it's always that just very social moment where you were coming
05:22together with friends to really celebrate that pastime and for me that's what I love most about
05:26what this is right doing really great things with great people and the events are still the way that
05:31that most comes to life yep absolutely I second Craig's point there I mean I remember the days where we're
05:39just launching these tournaments and there was no audience right and ESL was always pushing and pushing
05:45and pushing like put some seats out there and we were always arguing like hey only people are going to
05:49sit
05:49out there on the teams and managers right uh and going you know fast forward now and you know there
05:55were key inflection points right we had you had twitch coming in in 2011 that really changed the
06:01landscape and then you know us doing uh catawitz at the like Craig mentioned earlier you know seeing
06:06that filled up was just you know breathtaking and just gave you you know gave you chills as a marketer
06:12right that passion that we had the vision that we had and bringing it to life was just
06:17yeah something that is yeah can't be explained it's just awesome
06:23okay um well you guys Intel and ESL have been together really doing these events for so long
06:30and I mean for me the IEMs is a great example of this the Intel Xtreme Masters have become a
06:35hallmark
06:35of what is and what we should expect in an amazing event um have you guys felt that working together
06:41so long you've been able to build things or learn things from each other how has that
06:46changed the way you approach your respective fields
06:51let's start I'll jump in here Craig because I think you know the technology piece of it it has
06:58been a huge huge learning and I'll say this as coming from a you know my educational background
07:04is in broadcasting journalism and so you know I was used to seeing these these huge broadcasting
07:10studios etc and that that's one of the things that really struck me is about the learnings that
07:15we've done together is it's it's not just about the pc game that when you walk into these events
07:21when you even when you're doing these events virtually like we are right now the the control
07:26centers and the technology behind the scene is so amazing and how it's evolved is so amazing
07:33and what we've learned about guaranteeing like the quality of service and the interactivity with
07:39the audiences and that just and that that is not that's totally separate from just oh we're playing
07:46a game on a pc but it's that behind the scenes technology that's just amazing now and I think that's
07:52something I feel like we've really evolved together we've perfected together and we've really learned
07:57a lot about how to deliver that service together yeah when you look back in 20 and 20 years working
08:03together exactly so what we've done with these sports and done it together has been creating
08:08something and pioneering something new that didn't exist before and looking at sports and drawing
08:13inspiration and looking at broadcast and drawing inspiration and trying to layer that all on top
08:18of this what had been a very consumer at home experience of playing video games over the internet
08:23so it's constantly pushing boundaries and constantly innovating um on how we bring to life you know
08:29live shoutcasting you know in the early late 90s early 2000s before video streaming right then twitch
08:36was one of the biggest streaming platforms for live content out there and IEM was the the biggest and
08:42earliest content that drove massive audience at scale there um and you layer that all on top and then
08:47the backdrop of it uh right George likes to remind us Intel taught us as ESL how to grow up
08:53as a company
08:53how to work with a large global brand how to build out the business of of what now has become
08:59right
08:59um this phenomena um has been just some of the many ways um that I think we've built this over
09:07time
09:07yep and esport and obviously ESL taught us esports right how to engage with the community you know
09:14working with the digital media especially when twitch launched in 2011 our focus was really offline
09:18right and we were hosting these events at trade shows and trying to get people in our booth and we're
09:25having a something that was you know different having people compete in a land setting people
09:30came up to our booth and it's like what are you guys doing you know it wasn't coined esport it
09:33was
09:33professional gaming and then when 2011 came we just changed our strategy because we saw the global reach
09:39so we really learned and there was nothing to benchmark so there was there was a lot of trial and
09:45error
09:46um and luckily we we started early and we were able to make mistakes and not be too costly for
09:52both
09:52companies so from hearing you guys it sounds like 2011 with the arrival of twitch really was a turning
09:58point were there other turning points or was that like the biggest thing is there anything else in
10:03those 20 years that came around that really changed the way you work also uh right the the launch of
10:09league of legends um you know was really the first big game in the western market that was free to
10:15play
10:15and I think what that started to do was change the way that game developers and publishers
10:19interact with their community and was no longer about selling them a new version of call of duty
10:24every 12 months but engaging with this audience and esports has proven to be a strong retention and
10:29engagement tool for now their core business so out of that let's say aha moment now you see so many
10:36games being built now with competitive balance built in mind spectator tools and what that creates
10:42is this large stable of games and communities ultimately that are playing competitively
10:47and um interested in esports so um the self-publishing and democratization of content through twitch and
10:54youtube and social media and the combination then of this you know strong pipeline of games now
11:00that are building these features I think has um what's created so much growth for esports over the last few
11:05years yeah and I'll add to that too that I I really think these these collaboration tools like right now
11:12we're on discord but the fact that gamers were able to get into those games and have their teammates in
11:19really great collaboration capabilities with sound and with voice and with being able to share stats and
11:25and and and strategy tools those collaboration tools really helped open the door too because it really did
11:31make it like you're you're playing with your community you're there with your friends it it made it so much
11:37more engaging than the early days
11:40so looking looking back on those 20 years if you were now given the same setup you had then how
11:46would you react
11:48oh it would have been amazing um i i mean it it's it's sort of funny but i i mean
11:54i you know i've i've got the silver hair here going on but you know i still play today
11:58but i i even joke because it even goes further back to that for me my uh my nephew was
12:05actually one of the very first
12:07starcraft pro gaming champions uh in december of 1998 um so i've i you know i've been playing competing and
12:17following it since then but like like craig said there have been so many inflection points where
12:23you know new technologies came in in the early days it was just matching it was how do you even
12:28find
12:29competitors to play with who aren't people that you already know and so those matching systems then gave way
12:36to these leagues and ladders and then you know it's all built from there and so seeing that evolution
12:42i mean if we had these tools back then yeah and the internet was more robust it would have been
12:47i mean that's that's part of it too right
12:51so you guys have been here for a long time watching how esports has evolved and watching how innovations have
12:57evolved
12:57um how do you think the two interlink do you think that esports is born thanks to the innovations that
13:04were there and provided support for the esports seen to develop or do you think uh that the innovations
13:11had to follow i had to try and keep up to be able to offer what the consumer of what
13:15the player wanted
13:16uh to be able to play or do you think there is a more subtle link between the two
13:24that george you've been around the long well i mean my point of view is that i mean technology
13:28especially in the early days really helped shape esports um and now i would say now you know fast
13:34forward now i would say it's more balanced where the evolution of esport experience have really
13:38you know we are adapting our technology to it um some of the early examples of some of the early
13:45technologies and we what we helped with the overall tournament was you know the swappable ssds i mean
13:50in the past you know and you know when we didn't have the swappable sd where we assign the ssd
13:55to a
13:55player where they come in you know just do all their settings one time and they and they carry this
14:01as
14:01this hard drive with them um from pc to pc so they don't need to do the setup so from
14:06a production time
14:07that usually took about 90 minutes before the pre-ssd swappable and when we start implementing that
14:13technology in the swappable bays i mean it cut down time to like 15 minutes so yeah huge huge
14:20difference i mean just that's just one example right and i would agree i think in the beginning
14:25esports let's say uh followed a lot of what technology was and in a unique way now i think
14:31esports has become more popular um and really represented right digitized content and find this
14:38in a way that was different than traditional sports and entertainment and even media where now i think it
14:42is um as george said right much more balanced to it where there's a discussion about what are the
14:47needs of esports in some cases being the leading indicator to what we're seeing in other content
14:52or other platforms and look no further than twitch and the interactivity and right this is a generational
14:58change of how people interact that was led by esports that i think now technology in some ways was
15:03figuring out how to how to serve and now that bleeds through in other content as well so i think
15:09it's
15:09been very complimentary through that but more balanced now
15:14okay troy do you have anything you would like to add to that no i think these guys covered it
15:19well
15:19i do think it is like i mean it's been like a zipper right there's things that we've needed there's
15:24there's technologies come along and you're looking at ways to apply them and it and it just fits
15:28together right i mean it's been a great you know build yeah i guess i guess just seeing us as
15:35we
15:35mentioned as you guys mentioned on discord now just shows how much technology and gaming is
15:39is interlinked even outside of the high-end pc you may have or the latest next-gen console that you
15:45may have even outside of that we've acquired or developed or latched on to tools as gamers that
15:52enable us to as you guys say communicate better and eventually hopefully game better although that's
15:57not many maybe my case necessary um but in most cases we try to use technology you mentioned stats
16:03and we try to use technology to be able to improve our game it's something we've seen in in the
16:08the sports community traditional sports community for i mean 50 60 years now and it's coming it's
16:14come to esports in a very real real way um and looking at the technologies we now have are the
16:20technologies that you guys are looking to as thinking this is something that could be huge for
16:26our industry and if so which are these technologies and why do you think they could impact us so massively
16:33well i i would love to jump in first here because i want to feel some thunder from craig and
16:37george but
16:38um i mean i i think some of the things i'm really looking forward to are things like the the
16:44anti-cheat
16:45and the anti-toxicity and and as those as those technologies develop and we are working on those
16:51together it's i think it's really important for the health and continued growth of gaming and esports
16:57because we we want to continue to welcome new players we want to continue to welcome new ideas of
17:04competition and i think the anti-toxicity anti-cheat are going to play key roles in keeping
17:10it healthy welcoming new people in um you know i i mean it's it's been like it's hard when you
17:16were a
17:16new player playing you know uh league of legends for the first time knowing you didn't know the roles
17:23you didn't know about laning and all that kind of things to start and you know it it was tough
17:30sometimes being a new player in that years ago um but so i really do look forward to you know
17:38making
17:39sure that our gaming and esports you know industry and ecosystem is welcoming to new players and that's
17:45how we'll continue the growth and and welcoming to new content and new levels of competition
17:53and i would add on that right just performance overall whether it's performance of the network
17:57and the infrastructure whether it's performance of your local gaming you know system that you've got
18:02right what you get on a pc is an unmatched richness and immersiveness that you still is can't replicate
18:09elsewhere but to continue to have faster technology on the local and the the interactivity of it
18:15um just creates richer more engaging experiences which i think brings you more into the social
18:21element of what this is and right how it comes to life for fans not just from players then but
18:26as
18:26consumers of the fandom whether it's content whether it's connectivity to your communities on the go
18:31your friends um whatever that might be it's really uh bleeding through in so many different ways
18:38okay yeah indeed we've seen i mean technology has really uh come into the home of every every person
18:44here every gamer has an amazing piece of technology even in their pockets most of the time and we see
18:51that it's it's really shaped the way we communicate as you guys say but not just that it's shaped the
18:56way we portray this this gaming life of ours and we see more and more people stream from home they're
19:03not just playing they're also streaming and it's not no longer just the big influencers everyone enjoys
19:09nowadays from time to time being able to share their content even if it's to a very small group of
19:13friends and sharing this content has become really easy thanks to technology um so in this industry
19:19you guys i'm sure you talk a lot about big events and big live streams and things but how has
19:25the
19:26this new uh emergence of the home entertainer uh how has this changed your perception and that the way
19:34you talk to the broader audience uh as esl and as intel as big companies that you are
19:41start with the george well i just think that first of all esports is more prominent now right
19:47first of all so more people know about esports so that's half the battle i mean i think that was
19:51one of the biggest challenges in the past is people explaining what it was um um now we have
19:58it's advanced um we are you know we develop develop different tier messaging that cater to a
20:03broader mainstream audience and you'll see more of that from intel in 21
20:09so let's look forward to them yep and yeah and i'll just tack on to that and say i mean
20:14i think
20:15as george said i'd run into a lot of people who you'd say esports and they'd kind of get that
20:20look on
20:20their face like what does that mean and and honestly again with with what's you know current events in
20:26the world you've seen a lot more transition between traditional sports and esports right when
20:32f1 shut down you know when fifa shut down for a while right we we all of a sudden had
20:39esports
20:39tournaments being competed um by traditional sports personalities you know we had the drivers from f1
20:47doing doing competitions and so i think that helps people sort of understand that hey these these
20:55things are sort of like interesting parallel and that they started to understand a little bit
21:00better what esports was and i think that's actually helped with uh you know getting a little bit more
21:05um you know more exposure and and also just not not just the the pro esports players but people
21:12playing and competing in an amateur level or a collegiate level and and that's really i think where
21:18that we're going to see a lot of growth in the years to come
21:23george and troy you both mentioned uh the way people perceive esports and obviously this year
21:30has been quite dramatic in the way people perceive esports but before 2020 uh what were the biggest
21:36things you were fighting against what were maybe the biggest preconceptions and how did you address those
21:43i think i i was just going to say i think people didn't separate esports and just sort of pc
21:51gaming
21:52right and and so there was probably this vision of you know again um gamers sitting in front of a
21:59pc by
21:59themselves playing games and people saying how does that really make esports they didn't understand sort
22:05of again the the full breadth of what the the competitive environment of the you know the league
22:11environment that the esl has implemented in those arena events they just didn't even have a concept
22:18that there was you know organized leagues organized competitions that it was thousands and millions of fans
22:24you know actually spectating and i think that's that was the misconception and so again by being able
22:31to show the transition um that we have in this last year i think people have gotten that definition
22:37quite a bit you know now better understood yeah yeah and let me add in some countries like in prc
22:45one of
22:45the biggest challenges for me when i we were doing the iems in china was the unhealthiness of gaming
22:50right the government was very concerned that you know the young the youth were basically spending way too
22:55much time on gaming and really less time on education which was a big thing and we got it you
23:00know
23:00obviously the role models are the parents and you know we're here we provide them outlets to for
23:05their passion and you know there has to be a balance in life and i think that was the biggest
23:09one of the
23:10biggest challenges in the beginning was getting people you know the governments of countries to
23:15understand that esports i mean there is other esports provided other avenues for for education for um for
23:22careers not just gaming right um from game designers to streaming to broadcast there's there's so many
23:28things that go beyond just gaming that you can learn from competing in esports and the power of it i
23:35think is right as we talk about the shifting perception it's generational in the sense that
23:40right there's a generation now uh the people that have grown up with video games us here on this call
23:45that enjoy video games with their children and will pass that passion down and connect with them
23:51through that media uh in the same way that traditional sports or theaters or music or fill in the blank
23:56tank was for generations before us and i think that uh creates that broader understanding as
24:01short describes right his nephew i think right the uh the starcraft pro in the late 90s um probably not
24:08an experience that troy himself got to experience being on the receiving end of that so right all
24:12these things i think are what's building and what's so exciting about esports is that it's all still
24:17so early of just based off the the growth of the broader video game entertainment media of where this
24:23is going well if we can take a slightly indirect route to the different question uh as you're
24:29mentioning children being parents as parents yourselves what would be your recommendation to
24:33other parents who want to be able to enjoy a healthy gaming experience with their children
24:41i mean i can go ahead george george you want to jump in on this one george jump in first
24:48as a parent i mean obviously um i think it's beyond i mean i i love to come um this
24:54is something for
24:55like me and my son do together now you know in the past i mean as these you know kids
24:59grow up they start
25:00as they get older they want to be more independent and this is a a thing for me to actually
25:06do something
25:06with my son and and play starcraft 2 that's my game um and you know he tries to you know
25:13teach me
25:14other titles like league of legends and all those things and you know i try to find time so it's
25:18more of a family time that i use it for and you know and i i promote it i mean
25:24obviously i'm in
25:25gaming but um i see this a lot of outlets where my sons are meeting friends across the con about
25:30the
25:30social piece right he has a lot of friends that he has never seen before and then they're the closest
25:35friends more closer than friends that he actually went to school with here in the in the state so
25:40yeah and i i would echo what george said for for me it was a great connector um for me
25:47i have a son
25:47who's now 22 and and for me the the esports and the gaming was really almost critical because we
25:55it allowed us to connect and it allowed him to connect with you know again a lot of his peers
26:01and
26:01actually people who were outside of his peer group and and some of them ended up being his role models
26:07and and for me for my son gaming really became a a pathway to his now chosen vocation which
26:16definitely because he was interested in pcs he was interested in gaming he went the route of
26:22computer science he's now fully employed um and you know working for a very large software company
26:30that may make os's um so he you know he it really was vital to his not only his the
26:38fun but also in
26:40in in sort of shaping his career path towards a very um valuable career
26:47so we're talking about esports here we're talking about innovation we're talking about things that
26:52have evolved incredibly fast and we've seen i mean we've seen teams we've seen players come up
26:58rise up from from basically on the people didn't know them before and the next year they're gone
27:03and the same thing in a sense for tournaments every year they have to be bigger and better
27:08stronger um my question for you guys is how do we safeguard what we've made how do we keep what
27:15we've built and use those as the building blocks of what's to come how do we make sure that we
27:20safeguard our history as uh pioneers of esports or your history as pioneers of esports for the years
27:27and the generations to come i think it's how do you create the how do you extend the fandom beyond
27:34the event right something we think a lot right it's a passion point as you could sense from all
27:39of our voices here um so right how do you use technology how do you use new media how do
27:43you
27:43use new platforms um now to celebrate this on a day-by-day minute-by-minute kind of basis so
27:49it's not something that you go into an event for once a year or twice a year or four times
27:54a year
27:54even but it's something that you're interacting and engage and it's all about community and then
27:59using this new these new media these new social social media platforms um to celebrate that and
28:05live it every day so um i think the way that you protect it uh right is simply by living
28:10it and
28:11celebrating it every day um you know much like we do and um the storytelling around it gets stronger
28:17the fandom gets stronger the interest that you have in the heroes and villains of it the experiences
28:24yourself new teammates um i think are what makes it so exciting yeah and and i do think i'm just
28:32going
28:32to try to build a little bit on what craig said there but it is so important too for and
28:38i'm again a
28:39personal experience was i got to meet jordan nothing gilbert he does some work with with intel
28:45obviously a very well-known csgo player um and it struck me as how important and how invested
28:53jordan was in building that community and continuing that community that he said i'm getting really you
29:00know i'm getting long in the tooth now i'm 28 i'm over the hill really for competitive gaming but he
29:05really wanted to go back and manage teams and manage younger gamers and bring them along and i i think
29:12that's key too is is how the the people who get involved in esports become the role models become
29:19the the mentors for the future and that's super important as well yeah yeah i mean i am i mean
29:28well i am you know you're talking about the intel extreme masters you know you have two generations of
29:32players out there right and a lot of leagues out there are just starting their first generation and
29:37you know for for us this really continues to build on that community and delivering that you know the
29:42exclusive competitions those memorable gaming experience and innovative product offerings that's
29:47you know obviously intel is always innovating and we want to make sure that the community understands
29:51that you know the value of these products that we're delivering to them that's the history that
29:57heritage that george spoke to is a great point right something like intel extreme masters the longest
30:01running esports uh circuit competition out there the longest running champion that you've had
30:05and you right think how valuable today i don't know video footage is of the first super bowl
30:10right or uh an early olympics or whatever it might be and and you can't recreate that over you know
30:17overnight um but that we've been building on it and right in the i am trophy it's got every winner's
30:22name etched into there into history um i think celebrates that and makes that much more uh aspirational for
30:30for new players coming up so um that's some of the ways to to your point right of how we
30:35how we
30:35commemorate this and celebrate it now i think it's a very interesting point that you mentioned
30:41sure about becoming role models for the the next generations um obviously as parents but also and
30:47uh foremost for us at least through our work and through what we've done and sharing those experiences
30:52we've had some very interesting experiences lately uh with current events how do you think this has
30:59changed the way we're going to approach next year i mean we've been able to we've been given the
31:04opportunity dare i say the we've been forced to innovate and uh how do we build from this
31:11innovation what have you guys learned uh from this year
31:16i'll start i'll start i mean yeah go ahead troy please no go ahead you go you got it craig
31:21take it
31:22uh yeah right it's the expressions never waste a good crisis and uh right i think this has just
31:28really opened it up for esports a little bit um for us to look at the best practices of what
31:34this is
31:34to take advantage at our community our experience is inherently digital um right inherently global with
31:41what it is as um was discussed earlier right we didn't go dark when fifa went dark and you couldn't
31:47fill arenas but we kept playing so right i think what we've learned now is a new way to create
31:52interactivity a new way to focus on the integrity uh as troy had spoken to earlier to make sure we
31:58don't lose that as competitors at the essence of what sport is in competition um but also reflect
32:05how again we celebrate this passion and extend beyond an event or a competition um and now it's about how
32:11do we take these lessons going forward building stronger more digital relationships with fans
32:17um to accelerate the growth of esports and and i i just just building off of what craig said i
32:24think
32:24it we have a great opportunity in front of us where you know we talked about the energy and excitement
32:31around the arena event okay but if we can't do arena events how do we bring that energy and excitement
32:37what technology will that require what changes in technology will that require so that we can
32:43essentially do things like you know if you want to if you can't get together with your friends
32:48in person how do you do it digitally and get that and capture some of that same excitement the same
32:54energy so i think it's a wonderful opportunity to look at the tools out there to look at the technology
33:00and say what new things do we get to develop now that are going to make it as maintain that
33:07excitement
33:07maintain that energy and as craig said that engagement not just you know between organizations
33:13and the the viewers and players but between the players themselves if i want to jump on and watch
33:20a csgo tournament with my son who's you know doesn't live in the same city can i do that can
33:26we have a
33:26video connection can we have a live discord chat while we're watching together so i think it gives us a
33:32great opportunity to now develop even new cool ways and engagement tools
33:40yep um i would just say yeah i mean all these key learnings that you know and it's it's a
33:46lot of work
33:46i mean doing virtual i mean i would say almost more work than actual live event um and all those
33:52key
33:53learnings that we're going to do we're going to move those forward into 21 even when live events do
33:57come back up we believe that there'll be a hybrid approach for that scale and creating those
34:02memorable experience and continue to deliver those memorable experience to our fans and communities
34:06can you develop what you mean by a hydra approach well i mean somehow we obviously will have a live
34:11component and we'll we'll have a presence there but i would believe that there'll be a some type of
34:15virtual experience as an extension of that live experience for that scale and is this through a new
34:22technology hopefully or something we're we're still learning right we're looking at ways to engage
34:27virtual from a b2c standpoint creating you know uh using working with companies on creating experiences
34:33that are virtual that can engage and uh with our community and they can learn from it so basically
34:38they help advance the community and have some fun well and i'll jump in again and just say you know
34:43intel it's interesting because again overlapping traditional and esports again you know we actually have
34:50a sports division that works with the nba it's worked with the olympics in in bringing essentially
34:57um courtside experiences of those games to people who do remotely can we apply some of those same
35:04technologies here you know and it it does require like putting cameras all over the stadium so that
35:10you know the the person who's viewing remotely can say i'd like to see what the angle looks like from
35:15you know a different seat in the arena so there there's an opportunity now again to overlap and
35:22you know i said traditional sports sort of stole some of the technology and experience from esports
35:27now potentially esports might have an opportunity to kind of do the other go the other way and steal
35:32some of those back from from the traditional sports that we've been developing yeah and it doesn't
35:37have to be new technology too i mean we're using existing technology on new usages um you know
35:42obviously players are playing remotely and um and to deliver that same fan experience we are sending
35:49you know gear to these players so they can capture them um while they're playing at homes um and you
35:55know using intel technology you know like our nux systems and use a camera from real sense um we can
36:00actually capture the players and deliver that that fan experience the similar sound experience when it was
36:06live i mean we're all waiting to see how a augmented reality and virtual reality are going to affect
36:11esports uh in the coming years what do you think is going to happen in the next 10 years i
36:17mean it's
36:17a very broad question but what are you looking forward to in this next decade to come
36:2310 years is a long time uh esports years it's like you know times five um no i mean look
36:30we're
36:30already seeing right things like virtual sets make its way into all of content production including
36:34esports um right so you're seeing that come in again faster uh cpus faster processors more computing
36:42power uh faster bandwidth speeds just puts more and more and more bigger screens uh will just only
36:48further blend that experience as the quality gets there so all right when you think about the effects
36:54of something like a mixed reality or virtual reality it's when not if whether that's in 10 years
36:59everything tends to take longer than what you project um but these things are are coming so
37:04it's bigger richer experiences again not just to gain but to be part of that that community uh to
37:11consume it on a ongoing basis is really where um how we see this all coming to life
37:19and and just to prove it's live we got the sirens in the background there but
37:23i'll add to what craig said i'm from new york um you know that that bigger richer i i would
37:31love to
37:32see some evolution where you know we're starting to see this with the battle royale model right and
37:37and that was one of the things that actually intel and esl sort of um you know we've experimented with
37:44from time to time we brought like the first you know battle royale pub g tournament you know a few
37:50years ago and it was interesting watching a layout where there was you know 80 players you know 20
37:56different teams of four people competing in that and i i'm looking forward to the time when it's not
38:02always 5v5 i i think it changes the competitive makeup it changes the strategy and might make it more
38:08exciting where you know you might have teams as large as 10 20 players and it's and it's going to
38:15be a game
38:16and the infrastructure is going to be there where nothing's slow but it's going to change the strategy
38:20it's going to change the makeup it's going to make it so much more again we'll just add some
38:25excitement and interest with the teamwork required the roles that can be played and the inclusiveness
38:31of having a larger team so i'm looking forward to that too where that that infrastructure allows
38:36for larger teams more numbers of players and again just more interaction if you will
38:42what i'm still waiting for starcraft 2v2 but that's just on a personal basis
38:47any final final thoughts george on this question no i think craig and troy answered right i mean 10
38:52years from now we don't know what the next big title what that title brings and but it's all about
38:56you know what we are as intel we want to look at you know delivering the best technologies and
39:01working with esl and integrate that and delivering that to the fans the bottom line okay brilliant well
39:06guys unfortunately for me at least the time is running out and i know you guys have a big busy
39:11day
39:11ahead of you uh as always i'm sure and uh so i'm gonna say if you guys have any final
39:15thoughts any
39:16final words you'd like to share with us this is the moment yeah just it's been uh you know a
39:22wild
39:23journey these last 20 years of pioneering this and you know really takes great partnerships together
39:28of what intel and esl have been able to do uh across the entire sport has been landmark so for
39:34us as
39:34esl we say thank you uh and we look forward to another 20 years seeing where we end up
39:40perfect guys anything from intel quickly yeah i would just add i think esl has been a great partner
39:46in this and we couldn't have done it without them and the the partnership they've provided
39:50i'd also just say you know to all the players out there you know keep playing um your involvement
39:58your you know viewership is what keeps this whole thing going tell us what you want tell us what you
40:05want to do tell us what you dream about because that's what will help us develop the right technologies
40:10to improve and enrich you know esports and gaming overall
40:17and i just want to say thank you for the opportunity because you know uh we like to tell our
40:21story and
40:22you know me and craig and we all lived lived through this and be able to have the opportunity to
40:27tell
40:27our story this is always you know something that highlighted my day so i want to thank you
40:33well george troy and greg thank you once more gentlemen for being here today it was a real pleasure
40:38and honor to talk to you once more uh i hope you have a great day and to everyone watching
40:42us guys
40:42thanks a ton for joining us and uh hopefully stay tuned for some more from le grand festival gaming
40:50all right okay guys i think that's all for us i don't know if vlad wants to come back online
40:57thanks a lot
40:58Merci.
Commentaires