- 2 days ago
Shark Tank India - 13th February 2026 Full Episode
Category
📺
TVTranscript
00:00Please invest in Boon now. Thank you.
00:30I think fashion can be a big category.
00:32And someone should solve fashion.
00:34And then suddenly I thought, why not?
00:36I only solve for it. And then around 300 customers I spoke to.
00:39And when I was completely confident, then I left Mintra to start Boon now.
00:43I thought you were talking about M-Now.
00:45No, no. M-Now is now.
00:47When did you start Boon?
00:49In December, Boon app went live.
00:52December 24?
00:53December 24, yes.
00:55I was giving a pitch.
00:56I didn't understand that your emphasis is more than two hours
01:00than the curated looks.
01:02When a customer buys fashion,
01:04he has an occasion or a need to wear.
01:07Like I need a party dress for a party.
01:09Or I need a smart casual shirt for office.
01:11Now, any e-commerce platform has not catered these occasions
01:14or needs in an organized way.
01:16You will see a party wear randomly.
01:19But will you see a date night, evening wear, clubbing?
01:22It's not in detail.
01:24There are other platforms.
01:26I know, we do it in Snapdeal.
01:28We do it all.
01:29We do it all.
01:31We do it all.
01:32We do it all.
01:33It's not like that.
01:34Arun, have you heard of Glance AI?
01:36Yes.
01:37He does exactly what he does.
01:39The person just has to type
01:41what you're talking about
01:43what you're talking about
01:44and what you're talking about
01:45and what you're talking about
01:46and what you're talking about.
01:47Not only they will get suggestions
01:48of vendors and clothes,
01:49but how they can see them.
01:51They can see them.
01:53and then the order is placed.
01:55So the point I'm trying to be...
01:56What would you do to me?
01:57They may not do 10-minute deliveries,
01:59but all vendors in quick fashion
02:01are tying up with last mile delivery
02:04to do fast deliveries.
02:05So then, what are you changing?
02:07I'm going to go to detail.
02:09I'm not doing anything for the film.
02:11But if you go to the glance
02:12and say to AI
02:13that you'll have to take a look
02:14and give me a look
02:15and give me a particular vendor
02:16that you suggest
02:17and that vendor will deliver you.
02:19Correct.
02:20I'm going to take a look
02:22with all brands in a particular city
02:24and secure it in one place
02:26and showcase it properly.
02:28You don't want to ask anything.
02:30You click on the occasion
02:32and search it
02:33and order it
02:34and then you're coming
02:35in two hours.
02:36Do you have a product demo?
02:37So, we have shown, like,
02:39say, party wear, work wear,
02:40campus wear, everyday wear
02:41and festival.
02:42If we study overall,
02:44there are around 40-45 occasions
02:46in one person's life.
02:47We have started with 12 occasions currently.
02:49Now, click on party wear.
02:51There will be date night,
02:52evening wear and clubbing.
02:53So, you can click on date night,
02:55you can click on evening wear,
02:56you can click on clubbing.
02:57The styles it will show.
02:58You click on one style,
03:00it will come to into ours.
03:01And this is branded clothes
03:03or your brand?
03:04These are branded clothes.
03:05From the best of the e-commerce Indian brands.
03:08Which brand?
03:09This is casual.
03:10Casual.
03:11Why didn't it come to the main?
03:12Our focus looks and pricing
03:15are the best products
03:16in this way.
03:17Our brand doesn't focus on it.
03:18One, tell me,
03:20there are also multiple players
03:21in the quick commerce
03:22and they are also selling fashion.
03:24Yes.
03:25And then,
03:26there are also fashion-specific
03:27quick commerce companies
03:28opened.
03:29We are also in a company
03:30who are invested not.
03:31They are also doing fashion
03:32in two hours.
03:33The Mnow,
03:34where are you different?
03:36Kunal,
03:37Bangalore example.
03:38There are 11,500 brands
03:39in Bangalore
03:41who sell different e-commerce platforms
03:44like Mintra,
03:45Flipkart, Amazon,
03:46AGO, etc.
03:47They have ready catalog,
03:48ready inventory.
03:49What do you do?
03:50The best of the curation.
03:52We take 500 brands.
03:54So in real-time,
03:55like Mintra,
03:56Flipkart, Amazon,
03:57AGO,
03:58they sell at Boone.
03:59We have zero inventory model.
04:01Okay.
04:02This is what.
04:03Our assortment
04:04Bangalore,
04:05I am doing delivery.
04:06I am doing delivery.
04:07I am doing delivery.
04:08I am doing the flipkart.
04:09I am doing it.
04:10The difference is that
04:11when an order comes,
04:12they give them a different platform
04:14for 24 hours to fulfill.
04:15I will give them 30 minutes
04:17to take order
04:18and put them on the warehouse gate.
04:19In that 30 minutes,
04:20my delivery partner will pick
04:21and pick them
04:22and will deliver them
04:23and will deliver them
04:24and the customer will deliver them.
04:25Is this your self-delivery fleet
04:27or your parties?
04:28For the start,
04:29I have 4 Tership Rocket
04:31already integrated.
04:33So the order comes in real-time.
04:35But Mintra will do this with your inventory.
04:3711,000.
04:38You are only 2,000.
04:40All the players
04:41which have started
04:42in the country currently,
04:43they are all trying to do it with inventory.
04:45Okay.
04:46Now,
04:47from my experience
04:48of 14-15 years
04:49in the fashion industry,
04:50you can't do it with inventory.
04:52It depends on the category.
04:54It depends on the category.
04:55It's not sweeping statement
04:56we can't read so easily.
04:57Okay.
04:58Okay.
04:59Let me try to explain this.
05:00Okay?
05:01We take the grocery store
05:02for the grocery.
05:03You buy four to six times
05:04in a month easily.
05:05And on the supply side
05:06there is a limited number of SKUs.
05:07So the sell-through rate
05:08is very, very high.
05:10Now, let's come to fashion.
05:11Your four to six times
05:12in a year
05:13is going to fashion buy.
05:14And the number of SKUs
05:15on the supply side.
05:16You can take the shirts
05:17too.
05:18There are so many occasions
05:19like party, office,
05:20and casual.
05:21Okay?
05:22And then,
05:23there is a different price point.
05:24Entry customers
05:25is very different from mass.
05:26Mass customers
05:27is very different from mass.
05:28When you are doing the marketplace,
05:29your STR,
05:30because of the nature of the gallery,
05:31it is not related
05:32to the platform ability.
05:33It will come to your 2%
05:34or 3%.
05:35Theoretically,
05:36what you are saying
05:37is right.
05:38If you have to do quick commerce,
05:39you cannot do everything
05:40pre-stock.
05:41It is understandable.
05:42But,
05:43if you have to give 2 hours
05:44proposition,
05:45then,
05:46it is just dropship.
05:47Practically,
05:48you have dropship model
05:49type.
05:50The biggest issue
05:52is consistency.
05:53Because
05:54you are working with the seller,
05:56you have the inventory
05:58in the Mintra
05:59or Amazon
06:00or 10 places.
06:01And,
06:02at any point of time,
06:03your order is placed.
06:04So,
06:05the inventory is big.
06:06You will get the inventory
06:07and the inventory will not be.
06:08No sir.
06:09Actually,
06:10this happened 3-5 years ago.
06:11This is a unique commerce,
06:12in-craft,
06:13they all have solved this.
06:14Look,
06:15it will come to the need
06:16of quick commerce
06:17in fashion.
06:18I think it will come.
06:19I mean,
06:20in the last 2 days,
06:21I think,
06:22at least,
06:232-3 opportunities
06:24came to the place
06:25where I thought,
06:26I will order something.
06:27So,
06:28I think,
06:29the big thing that you are trying
06:30to solve through this 2 hours
06:31is assortment.
06:32So,
06:33in Bangalore,
06:34what is the difference in your
06:35versus Mintra Rao's assortment?
06:37What is the difference?
06:38Second,
06:39what is the consumer
06:40is ready for 2 hours
06:41to wait for 2 hours?
06:42Tell me a little bit.
06:43I have 5 interns hired me.
06:45So,
06:46any of the quick commerce platforms
06:47in India,
06:48they told me
06:49that you have to study
06:505 platforms
06:51and compare them.
06:52The moon assortment
06:53is, by far,
06:54is coming better.
06:55It was better than M now.
06:56Now,
06:57please.
06:58I don't want to say anything
06:59on here.
07:01My second question
07:02is,
07:03my second question.
07:04Look,
07:05in India,
07:06there are 3 types of
07:07e-commerce behaviors.
07:08Okay?
07:09So,
07:10first,
07:11you are sitting in the office,
07:12so,
07:13your ordering time
07:14is less than 10 minutes.
07:15You want it very, very fast.
07:16And then,
07:17delivery time is also 10-15 minutes.
07:18Now,
07:19the second behavior is,
07:21if you have to go to a party
07:23for 3,
07:244,
07:255 minutes,
07:26then your browsing time
07:27will be 30-40 minutes.
07:28So,
07:29your ordering time is high.
07:30And,
07:31when ordering time is high,
07:32the delivery time doesn't matter.
07:33So,
07:34backers,
07:35they have 2 different use cases,
07:36especially for women,
07:37who have a lot of options
07:38to wait for 2-3 hours.
07:40But,
07:41in this case,
07:42Myntra is the
07:43marketplace champion.
07:44So,
07:45now,
07:46they have seen,
07:47you are giving 2 hours,
07:48consumers are taking
07:49the assortment.
07:50So,
07:51they tie up their inventory
07:52with the same porter
07:53and ship rocket
07:54and 2 hours.
07:55So,
07:56M now 30 minutes,
07:57which is their own warehouse.
07:58M now 3 hours,
07:59which is the partner warehouse.
08:01So,
08:02what is my mode?
08:03I have two Indian cities
08:04live.
08:05Bangalore?
08:06Bangalore,
08:07Delhi and Sierra.
08:08The rest are in one place?
08:09No, no.
08:10M now in Delhi,
08:11M now in Bombay.
08:12M now is just started.
08:14In Ahmedabad,
08:15I will be live in 1 November.
08:17And,
08:18in the next 2 months,
08:19I will be live in 10 Indian cities.
08:20What was the biggest problem
08:22in the dropship model?
08:23That you have no control of the brand
08:25in the inventory.
08:26This is solved.
08:27But,
08:28the backward integration inventory
08:29of Unicommerce
08:30and Incraft
08:31you have not done it.
08:32Why won't you do it in a month?
08:33I will do it in a month.
08:34I will do it.
08:35I am okay to be second best player
08:36in the market.
08:37And why not others?
08:38Definitely.
08:39Definitely.
08:40If you want to do it,
08:41you will definitely do it.
08:42You have to say anything, right?
08:43There is nothing else.
08:44But Vinita,
08:45if you think about this,
08:46then you will not have blinked.
08:49Theoretically,
08:50a lot of things are possible.
08:51But,
08:52I think you have to also think
08:53that every company
08:54has some priorities.
08:55It is very difficult
08:56to do everything for one company.
08:58So,
08:59with him.
09:00How much training
09:01does the companies
09:02and brands
09:03prepare for a half hour?
09:04Zero.
09:05In this month,
09:06there are about 700 orders.
09:07Okay?
09:08There is no one order.
09:09There is no delay.
09:10There is no order.
09:11There is no order.
09:12There is no order.
09:13There is no order.
09:14There is a timer.
09:15There is 30 minutes,
09:1635 minutes.
09:17So, they know that
09:18they have to be packed
09:19there.
09:20and keep the delivery time.
09:21Half an hour
09:22I have given buffer.
09:23If it is 40 minutes,
09:25I am okay.
09:29What is the traction?
09:30September month,
09:31we have 4,000,000 sales.
09:334,000,000 sales.
09:354,000,000 GMV?
09:36Maybe.
09:37This month,
09:38we will close 6.5 lakhs.
09:39Do you have any commission?
09:42I think you're too early.
10:12Because whatever you say, numbers don't lie.
10:16And maybe I'll meet you in the market again and invest.
10:18But right now, I'm sorry, I'm out.
10:21You know what I'm missing here?
10:22This business is going to be hard to make a business.
10:26And I would have liked to see more co-founders with very different kind of backgrounds.
10:34Because in this case, we'll be able to make a lot of people who have to make a lot of their segments.
10:38And I would have liked to see more co-founders with very different kind of backgrounds.
10:42You can become a great company.
10:45But today, I'm not giving you a team.
10:47Okay.
10:49Today, I'm out. All the best to you, ya.
10:52I'm out.
10:53I'm out.
10:54The three key facets are assortment, price, convenience.
10:58I'm out.
10:59I'm out.
11:00I'm out.
11:01I'm out.
11:02I'm out.
11:03I'm out.
11:04I'm out.
11:05I'm out.
11:06I'm out.
11:07I'm out.
11:08I'm out.
11:09I'm out.
11:10I'm out.
11:11I'm out.
11:12I'm out.
11:13I'm out.
11:14I'm out.
11:15I'm out.
11:16I'm out.
11:17I'm out.
11:18I'm out.
11:19I'm out.
11:20I'm out.
11:21I'm out.
11:22I'm out.
11:23I'm out.
11:24I'm out.
11:25I'm out.
11:26I'm out.
11:27I'm out.
11:28I'm out.
11:29I'm out.
11:30I'm out.
11:31And this is the only way fashion quick commerce will work.
11:37I'm out.
11:45I'm out.
11:47I'm out.
11:48I'm out.
11:49I'm out.
11:50I'm out.
11:51I'm out.
11:52I think that within 12 months, all the Durandhar players will hit a dramatic pivot towards him.
12:03Then it will be a funding battle.
12:07So for that reason, I am not able to partner with you today, Arun, on this.
12:12So I wish you the best.
12:14Yeah, thank you. Thank you very much.
12:15Bombay, start.
12:17Yeah. 10 cities by January.
12:19All the best. All the best, brother.
12:21Thank you, thank you.
12:27Guys, sometimes you should tell people to shut it.
12:30I actually like Christmas a lot.
12:32No.
12:33I think you didn't get it.
12:34No.
12:35I think it's a lot of thought.
12:37But it's exactly what Vinita said.
12:39This is how Fashion QC will happen through this only.
12:43Every marketplace will do this.
12:45100%.
12:51No.
12:52No.
12:53No.
12:54No.
12:55No.
12:56No.
12:57No.
12:58No.
13:03Hello, Shaks. Welcome to Me Miraki.
13:33There are 25 different Indian Art Forms from Andhra Pradesh to Kashmir's paper.
13:41And this art takes you to Me Miraki.
13:45From the hands of the artist's hands, to you.
13:55Nice. Beautiful.
13:57Shahzad Ji, there are more artists in our country.
14:02They have talent, but technology is not.
14:04Me Miraki is a culture-tech platform where they both get income and recognition.
14:10This infrastructure can sell their art and learn their art.
14:16Whether it's an airport, a shopping mall, an office, or a living room,
14:21we want to go everywhere to Indian Art.
14:24For me, my ask is 50 lakhs or 1.67% equity.
14:28Shaks, my name is Yosha.
14:32I have come back to India for 15 years.
14:35With this dream that our country's traditional art,
14:38our cultural superpower,
14:40we have to go to the cities globally.
14:43Wow.
14:43Great.
14:44Super.
14:46Hi, Yosha.
14:47Hi, Varun.
14:48Welcome to Shark Tank.
14:49Thank you so much.
14:50Why don't you tell us about your story?
14:52My career is actually in Fintech.
14:55I have worked for over 15 years in Fintech.
14:57But I always say that while my career has not been in arts,
15:01but I feel like it's been a second career
15:03because I have been doing a lot of volunteer work in the arts space.
15:06There is an organization in Fikmeke.
15:09I went to school to LSR to college.
15:11Then when I went to Hong Kong,
15:12I actually launched this Fikmeke chapter in Hong Kong.
15:15So yeah, it started as a passion project,
15:17but I was still working in Fintech.
15:18I was working with the World Bank that time, actually.
15:20Pandemic happened.
15:21At that time,
15:22the artists were already working with us.
15:25It was a very big struggle for them.
15:28So they had a desperate call.
15:30And then we realized that we had to do something.
15:33So we started with online art workshop.
15:36And then I realized
15:38that this will actually leverage my skills as a founder.
15:42So we launched it commercially and properly.
15:45This is basically now a supply-demand platform
15:50where you're connecting consumers and artists.
15:53It's not that it's only selling from artists.
15:56There's a lot of co-creation.
15:57Like Viraj's painting,
15:59we've made sharks in Varli art.
16:03Oh, wow.
16:04It's lovely.
16:07So there's a lot of design intervention.
16:09And now we primarily have a platform
16:11where traditional art is sold.
16:13But with a lot of co-creation with the artist, basically.
16:15But you have to compliment
16:17because the way you have
16:19this folk art map of India
16:21in one piece
16:23you have so concisely explained it.
16:26And I love the fact
16:28that the artist's photo is seen here.
16:30And then the third one is
16:32specifically my painting.
16:34By the way, I love it.
16:35The peacock.
16:36It's real gold in that, by the way.
16:38And you have just explained it.
16:41I mean, I can tell you
16:42that this is not just great gifting
16:44but great sense of nationalistic pride.
16:48Thank you so much for that.
16:50What does the name mean?
16:51You know, it's an Indian company
16:53but sounds Japanese for some reason.
16:55It means when you do something
16:58with so much heart and soul
16:59that you leave a part of your soul in your work.
17:01So art works beautifully.
17:03The me in Mimiraki is you.
17:04Our patrons, our community
17:06connecting you to our artists.
17:07And the beach is eternal not here.
17:09So that's the connection between the two.
17:11You said that you will profit this year.
17:14So burn and profit are two opposite things.
17:16I would like to say
17:18that we have been scared
17:20here in Shark Tank
17:22and you will profit.
17:23No, I have no problem.
17:25I am asking for clarity.
17:27I am asking for clarity.
17:29I am asking for clarity
17:31oh aquí
17:31Indian Idol
17:32Maybe.
17:33Indian Idol
17:33What
17:34Indian Idol
17:35What
17:37Indian Idol
17:38with SubhashDI
17:39Ray
17:41Triple
17:41Toss Up
17:42Round
17:44Tan
17:45Chee
17:46Chan
17:46Kan
17:47Dar
17:48I am
17:49Pizarro
17:50Miss
17:50Professor
17:51Do
17:52this
17:53Türk
17:54Let
17:55Unter
17:55jo
17:56Johnny
17:56다음
17:58It
17:59television or sony live bar adobe acrobat studio is all new what can pdf spaces with ai do do your
18:05marketing tasks in one spot an ai assistant show me what you got ai breakdowns on trend reports
18:10unlock key insights on the rise of short ideate generate do it all in one do that doing that did
18:15that done
18:29is
18:46in sare ingredients ki baat to har koi kata par hamme aysa different kya yeh soch raha
18:51baat sirf ingredients ki nahi hai saalou ki research lagti hai to make something truly
18:59perfect for your skin health we are trusted by dermatologists across the globe we are fixed
19:05in indian idol me kuch yaaday with zubhash ghai
19:19shuru kab kiya hamne meem mira ki 2020 japan demik shuru hua tha us time pa you officially
19:26are you market place model hai kya model hai combination managed marketplace kya sakti
19:31kya hai hai ki hama ra 60 percent b2c hai 40 percent b2c hai hai hai maanje market place
19:36market place ta makata yeh hai ki artist ke liye sab kuch hama manage karate hai right from listing
19:41karna descriptions lik na photography karna content create karna aur
19:45kya art already bana hota hai yaa order place karna ke so made to order model hai sab kuch bhi ham
19:50inventory nahi rakte hai abhi tak nahi rakte te abhi literally do mahine pehle
19:53hamara ek store kula hai deli mein
19:55and how much is this for this one is 1500 and if i wanted let's say us carpet ke size ka mil
20:09sakt hai of course and it'll be very roughly roughly how much maybe a lakh and a half to two lakhs wow
20:15average price kya hai aov hamaari 20 000 hai achha aapke channels of sales it's d2c only channel of
20:23sale is completely our website can you please show us your website as well yes absolutely
20:28so this is the website yeh dekhyeh like you can see beautiful videos of all the different products
20:34as well humne it's me meta data daali hai ki aap theme se search kar sakte hain aap price se search
20:38kar sakte hain artist ke naam se state se search kar sakte hain art form se search kar sakte hain
20:43color se search kar sakte hain very uh high quality yeah matlab yeh bohat yeh global feel raha
20:49so thank you thank you that is the hope and which is why i said gaon se global then actually
20:53mojhe poochha na aapke customers what percent india se hain versus global uh 75 percent india
20:5725 percent global you know na ke jis din wo flip ho gaya which is very possible with good marketing
21:02yes aapke aov or explore absolutely and wo aov main difference and that should be your vision
21:07absolutely yeah yosha supply chain kaise kaam kerti hain is ki jab mein as a customer buy press
21:13karthi hain mein pure payse online hi geta ho we don't do cash on delivery at all
21:17sub prepaid hai ji phir kya hota hai jayse aapne order place kar diya joh humari operations team
21:22hai humare 700 se zaada whatsapp groups and different artist ke saath uspe unko order
21:26ka confirmation jata hai with exact details or time lines usually unse already agreed
21:31hoti hai that typically chote paintings ko do hafte ke andar-andar thura karke bhejna
21:35hain aur unko joh payment jayegi wo kub negotiate hoti hai nego shiit ni garthi saari pricing unki fix
21:40hai haap kitna commission rakte hain 50 percent goes to the artist 50 percent is
21:45with us phir ban gya art ji phir wo aapko bhejta hai ya wo directly bhejta hai agar
21:50sirf eki order hai to drop ship ho jayega aur humari logistic team he manage
21:54karegi unko label magra bata deki kya print karke lagara hai jaha kuch value edition
21:58hai ya doteen orders ek saath janei kisi customer ko to woh pahle
22:01hain aur bila aap kaatte hai ya absolutely sabkuch hainam ka bil sabkuch hainam ka bil
22:06sabkuch hainam ka bil sabkuch hainam ka bil
22:08ae meri khar pe art aajayega uske baad mujhe art ki story to yad rheegi hain
22:11hain but meriko me mira ki kaise yad rheegga mujhe thoda bataiye is paru
22:15msocha hai hain bilkul because 25 to 30 percent of our users
22:18aate hain waapas or lenye ke liye isliye kyunki hain constant communication raght
22:22hain wos tab hain social media pere follow karthay hai toh
22:24kyunki hainara content pe itna focus hai ki hain artist ke processes ko
22:28buchat beautifully dikhate hai hain deekh sakte kyunki hain
22:31absolutely we have around hundred and thirty eight thousand followers
22:36aaj kal na followers se utna farak nini padta hai and because engagement
22:40bhi pahata hai ya engagement is what matters and we can clearly see right the millions of views
22:50yee hainari highest performing riyo thi 20 million wali very nice
22:53yee actually aaj kal instagram pe ek yee thoda trend bhi hai ki
22:57yee log dekha na chahte hai ki cheeze bantti kaise
23:00ji ji is puri theme ko culture tech bol rahe hain
23:03ji ji is yosha thoda business ke baare mein please batai
23:07so humara is financial year ka revenue tha four crores
23:10usse pehle two crores usse pehle one crore so we've been doubling pretty much
23:14every year aur abhi is sal saadhe chay mahine mein ham 4.8 crores pe
23:19hain so full year will be approximately nine to ten crores
23:22a bottom line kya thi hai humari pishle saal
23:24and pishle saal around 54 lakhs ka loss tha
23:26losses hi chal rahe hain sirof first year mein thoda sa profit
23:30tha losses chal rahe hain aur meinne isli eek round raise bhi kiya hua hai
23:33ish saal kitna chal rahe hain loss
23:34ish saal nahin chal rahe hain 35 lakhs to 40 lakhs a month peh
23:38hain hoote hai to ish saal humara profit me chal rahe hain aur ee 1.67
23:42percent equity aapne maanga hai because woh exactly aapka prior round hai
23:45uh usse 25 percent uper hai kya details hai s round ki abhi jo round close
23:50hua hai woh 2 crore hua hai at 22 pre money 24 post money basically
23:56aapka ebitta is sal to dhe 2 crore to ho ga hi because aapne bula aapka
23:59break even 35 40 lakh hai 1 crore to ho na chahi hai
24:02toh phir yeh 50 lakh raise kar ke aapko ki
24:04competition bherda hai aur hume nahi toh phir aap burn
24:07karengi aapne apne investor ko kya bola
24:10ap ish saal profit karengi ki loss karengi just about break even
24:14kyunki invest karengi abhi aur toh agar just about break even bhi karengi
24:18toh phir aapko dheer karo raise kane ki kya zoro hai
24:20kyunki uh we do need to like think of the future look at investing in stores as
24:24well hume content strategy be focus karna hai just say haan thode day karengi
24:28haan thode day karengi haan thode day karengi nahi aapne bola ki
24:32aap ish saal profit karengi so burn and profit are two opposite things
24:37i would like to say ki hamini na bhoat dharaa diya loog
24:39yaha pae shark tank pe looghi aap profit karo profit karo loog
24:42jinnani burn bhi karna aur build karna apna brand chahi wo
24:45hirin me tech me kisi me bhi investor karengi
24:48chinkhat mito te lhoogh karengi haan thode day karengi haan thode na
24:50rigs kan mata higha face汏 pan
24:52kons service ee dobrat nag na
24:56ako
24:57iş
25:16I will give you an offer I will offer you 50 lakh for 2% equity.
25:29Okay.
25:30Can you tell me about B2B?
25:33They decided to join me.
25:35Oh lovely.
25:36So it will be a two sharp deal.
25:38Okay.
25:39B2B, for example, we have done an airport installation.
25:43Organizations are here for our offices and art.
25:47That is B2B.
25:48So which is the largest B2B installation you have done?
25:51Hyderabad airport.
25:52That is beautiful.
25:54In B2B, one channel we have not yet targeted.
25:58It is architects and interior designers.
26:00Correct.
26:01You know, Yosha, my wife is an interior designer.
26:03And I have asked the question there.
26:05Because I think there is so much potential.
26:07So much potential.
26:08There is a lot of potential.
26:10We have created three sisters.
26:12One of India's next-gen beverage brand.
26:14Which is a non-alcoholic beer.
26:17Three sisters started with three drinks.
26:20But now we have many sister brands.
26:22Like Aruba Moctel and Mixers.
26:24Jerk Energy Drink.
26:25Three sisters Classic Indie Sodas.
26:27And Three sisters Super Cola.
26:29Indian Idol.
26:30Indians are on the island.
26:32After I've asked the massacre.
26:33In my heart, I have aدがTriple Toss Up Round.
26:34I've had two fingers.
26:35And the last two fingers.
26:36And the last two fingers, left leg.
26:37The last two fingers, left leg.
26:38And the second fingers were wrapped in the spine.
26:39But you have a bad leg.
26:40It's a bad leg.
26:41We can't beat a tongue.
26:42Let's go.
26:43We can't beat a tongue in the back.
26:44We believe that you would need more capital right now because
27:10So we want to come in with 1 crore at your last round valuation.
27:21So 1 crore 4%?
27:26Yes.
27:27I would love all of you to come together.
27:33Kunal and Barun would you want to go together?
27:37Let's be clear on the deal.
27:39Last valuation pay.
27:40I would love all of you to come together for 1 crore.
27:43So 1 crore 4% for Shaq.
27:45Ji.
27:46Ji.
27:47Let's do this.
27:48Yeah.
27:49Let's do this.
27:50Wow.
27:51Exciting.
27:52Shaq.
27:53Steal Pakki.
27:54Amazing.
27:55I am so proud of you.
27:56Oh my god.
27:57Sam, do you look amazing by this?
27:58So good.
27:59I am so proud of you.
28:00Oh my god.
28:01Sam, do you look amazing by this?
28:02So good.
28:03So good.
28:04Thank you and yes.
28:06And it's going to be hard.
28:07I'm very happy.
28:08And I am so proud of you.
28:09I am so proud of you.
28:10You're so proud of me.
28:12I hope you all came to me.
28:13I am so proud of you.
28:15What should I do?
28:16Yeah, I'm sure
28:24It's just a handy
28:25Yeah, yeah
28:30Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah
28:37My sister does not work
28:46It's a helpful
28:47The 3 sisters start with a girl
28:49How did you pick 3 sisters?
28:51Sorry, but now we can work with you
28:53Oh my god
28:55Hello, Sharks
28:57I'm Manish
28:59I'm Nimesh
29:01I'm Sanjay
29:02And we've come to Mumbai
29:03We have made 3 sisters
29:05in india connection beverage brand house to serve
29:09karthai sanskari non-alcoholic beers sanskari
29:12yeah i mean buzz tina hangover
29:15three sisters kei shuruwa to witi tina drink se
29:18liki naaj hamaare kai sara sister brands
29:20hai jiasse ki aruba mocktail and mixers jerk energy drink
29:23three sisters classic indie sodas and three sisters super cola
29:29or hamaari taqat hai hamaara offline retail network
29:31or ambit chukai 50 lakh se bhi jada unit
29:34shaks yaha kisi maha purush nne kaadha ki bivirid industri samshan gaad hai
29:39ha ha ha ha woh hai nini yaa
29:41leki naaj hama isse badal naa hai
29:43aur isi liye hama lagenge peise
29:45aur shaks ki expertise
29:46aur hamaari ask ke 3 crore po 2.5 percent of our equity
29:50oh ho
29:51hee
29:52sas kei ap hamaari pachbe sister banayenge
29:55pachbe
29:56hapa maha purush ko ii ڈundho
29:58please let's start from your story
30:01aap charo dost to hoongi joh eek saad baitke concoctions bana rhe
30:04te
30:04mahi banaras se eek daroli gaun se hoong
30:07joh mubaii mei 2006 mei aya ta pahli ba
30:10rikshya se start kiya ta kus dino baat
30:13mene soda pop is start kiya
30:15yee kidhar tha haapka thela
30:16yee hamar batwadi gaat koper
30:18haat koper mei hao
30:19hao
30:19phir plant dala haam ne
30:20plant mei bhoot saare logo ka contract manufacturing karthata
30:22karthata mei to contract manufacturing karthata mei to contract manufacturing karthata mei
30:25yee log
30:27yee
30:29sanjay ji eek soda pop stall se
30:33ne plant daliya
30:34aapta sada pop
30:36eek se baara kiya
30:37baara kiya
30:38haa
30:38aur wu baara soda pop stall se joh kamai ki
30:41haa
30:41usse plant daliya plant dala
30:43kya baat hai yee hoi na baat
30:45kitne saare soda pop radio wale aad suna rhe hoongi
30:48aur suching hai boss
30:50aapna bhi yee ban sakta hai ga
30:52mei aur nimish basically siblings hai
30:55so we come from a small city jalo or in Rajasthan
30:58we both are chartered accountants by profession
31:00and manish haamara cousin hai
31:02so manish ne uska engineering complete kiya 2016 mein
31:05so 2017 mein meinne aur manish ne milkar sath mein
31:08yee industry mein enter kiya
31:10chartered with flavored water category
31:12us time wo kaaphi niche market tha
31:14hum sath mein non-alcoholic beer import karke
31:16mumbai mein trade karne laghe
31:17and that was doing good
31:19aur us time haamara jom water plant ta
31:21us mein wu capability nahi ta
31:22kaam karbonator beverage fill kar sake
31:24and that's how we approach mr sanjay
31:26yee already kaafi brand ka contract manufacturing
31:28karte te
31:29aur mumbai mein unka ka kaafi naam ta
31:31after covid 1-1,5 saal
31:33inho ne hamare liye manufacturing kiya
31:35hum marketing karte te
31:36humara relation achcha bana sink achcha baita
31:38so sath mein 2021 mein humne company incorporate kiya
31:41we got everything under one roof
31:43and then we start our operations in 2022
31:45everything under one roof ka matlab hai
31:48jo manufacturing plant tha
31:50wo bhi abhi ye company parent company own
31:52karri hai
31:53us parent company me kya ownership hai haap to
31:55sanjay bhai currently owns 42 percent in total
31:59we have 16 percent each
32:01and we have diluted 10 percent
32:03there is 2 percent strategic investment
32:04and baki ka 8 percent family friends
32:06500-600 crore revenue paunch gaya kya
32:10nahi sir
32:11then why do you launch these 500 things
32:13and multiple brands bhi launch
32:15have multiple brands launched
32:16now this is your product
32:18right
32:18this is non-alcoholic beer
32:20right
32:20siraf eki ye cheese ke open focus
32:23karke jo hai banai da saka
32:25the brand
32:33Indian idol me coach yodhi with Zubhash guy triple toss-up round
32:38I love God make on gay Tonga Donna
32:42Who is it?
32:43Who is it?
32:44My son called Khan.
32:46I have no idea how the tongue is in the mouth.
33:12You are the showman.
33:14I have those souls.
33:16You have lost my mother....
33:19Your mother has lost me.
33:22You are the showman.
33:30Sharks, analyze your own mistakes and write your own mistakes.
33:33Download the SONY Live App.
33:36Sanjay ji, when the merger happened, what was the revenue of your contract manufacturing company?
33:44In the first year, I had $80,000. In the second year, I had $180,000. In the third year, I had $380,000.
33:49Then, in the fourth year, it was COVID-19.
33:51After the first COVID-19, everyone got it.
33:53How much was it?
34:00It was a lot of money.
34:01So tell us.
34:03Yes, these people don't come in the numbers.
34:06They say the percentage.
34:08No, it wasn't because it was un-declared profit.
34:11It was a lot of money.
34:14So the business is in SodaPub now?
34:17SodaPub, now I have one.
34:19That's different.
34:20That's different.
34:21That's different.
34:22That's different from Saleh.
34:23That's Saleh.
34:24That's Saleh.
34:25What was the revenue of you at that time?
34:29In total, it was a different private company.
34:32It was a different private limited company.
34:35When this merger happened,
34:37Do you have further investment in this common company?
34:40Total investment we have done around 10 CR in the company.
34:43Parki is in walking capital.
34:44Correct, yeah.
34:45This is including the bank loans we have taken.
34:48Why did you keep the name of Three Sisters?
34:50It started with three flavors.
34:51When we made the logo,
34:53we decided that we will keep the three sisters.
34:55Because the Three Sisters logo made us unique.
34:58How much of this product you are selling?
35:00This MRP in India is 80 rupees.
35:02The customer, Lahori,
35:03who left it for 10 rupees,
35:04why would you buy it for 80 rupees?
35:07This is our primary target exports.
35:09I also have 70% of sales in Soda category from exports.
35:13In India, we are selling it in limited channels like corpets,
35:17where we have placed in a lot of vending machines.
35:19We are targeting that premium audience.
35:21How much of this CO2 content is?
35:253.2.
35:26And Lahori?
35:27In bed bottles, generally,
35:28after one month,
35:29it starts to decrease.
35:30And its shelf life will be maximum for 4 to 6 months.
35:33In our case,
35:34you will get a shelf life for 18 months,
35:35in which it will be export-ready product.
35:37I have tried this black box now.
35:40Yes.
35:41As an authentic fruit taste,
35:44it has a little chemical taste.
35:48Artificial sweeteners?
35:50No.
35:51We don't work with any artificial sweeteners.
35:53We only work with sugar.
35:54But this chicken-ji is very tasty.
35:57500-600 crore revenue has reached?
35:58No, sir.
35:59Then why have you launched these 500 things?
36:02And multiple brands also launched?
36:05I worked in Coca-Cola for three years.
36:08I worked in Coke brand head.
36:10I know how many good brands have made.
36:13You talk about Sprite,
36:15thumbs up,
36:16both have crossed the price of 8,000 crore.
36:19They have given the example of Lahori Jira,
36:21which is recently made,
36:22which is 1,000 crore.
36:23Now, this is your product.
36:24This is a non-alcoholic beer.
36:26Right.
36:27Just focus on this thing,
36:29it can be made a 1,000 crore brand.
36:32In India,
36:33I've mentioned the current market size,
36:35it's a 200 crore market of non-alcoholic beer alone.
36:38But you're selling globally.
36:39You're selling India's market size too.
36:41In the global market,
36:43we're going to reach the network,
36:45we're going to do a lot of exhibitions.
36:47We need to do a expansion.
36:48We need to do a budget for marketing.
36:50We need to do everything.
36:51We, as four founders,
36:53we always wanted to work profitably.
36:55So,
36:56everyone's own brand?
36:57No,
36:58no,
36:59everyone's vision is one,
37:00the four roles are different.
37:01Let's do a job,
37:02tell us.
37:03In the financial year,
37:04in 2022-23,
37:05we've done 2.35 crores.
37:07In 2023-24,
37:09we've done 6.34 crores.
37:11In 2024-25,
37:13we've done 11.89 crores.
37:16And this financial year,
37:17till September,
37:18we have already done 10.66 crores.
37:20And our projection,
37:22we will close somewhere around 27 to 28 crores.
37:26How will your double?
37:27Summer months have gone,
37:28and your revenue will get down.
37:30Our season is from October to December.
37:33That's the peak season for us.
37:34Party season.
37:36What is the percent from India versus out of India?
37:39In exports,
37:40if I say my brand revenue,
37:41it's only 10%.
37:42You said 70%?
37:44Indie soda.
37:46Indie soda.
37:47Okay, hold on.
37:48Some better way.
37:49Let's take last year's revenue.
37:51Last year's revenue was 11.9 crores.
37:54Yes.
37:55Our brand revenue was 8.45 crores.
37:58And the rest was 3.5 crores.
38:00Manufacturing.
38:01That was in the contract.
38:02And our brand revenue,
38:04currently,
38:05non-alcoholic beer is 78%.
38:088% is Indie soda.
38:1110% is Aruba.
38:134% is energy drink.
38:15And 1% is super cola,
38:16which we launched earlier.
38:18Oh, wow.
38:1920% is B2B.
38:21Last year,
38:22it was like that.
38:23If I tell you in the current year,
38:24it was 10.66 crores.
38:26In September,
38:27brand revenue is 5.3 crores.
38:305.3 crores is contract manufacturing.
38:32Why is the contract manufacturing suddenly?
38:34We started contract manufacturing in October of 23.
38:37So,
38:38word of mouth or existing players
38:39take a long time to reach.
38:41Their turnaround time is a little longer.
38:43And also,
38:44new age brands are coming in
38:45which launch their own brands.
38:47So, that is gradually growing with us.
38:49You are doing well.
38:50You are doing well.
38:51You are doing well.
38:52You are doing well.
38:53You are doing well.
38:54You are doing well.
38:55You are doing well.
38:56Yes, actually,
38:57the original source of revenue
38:58there are to reinvest in our brand.
38:59And EBITDA,
39:00tell us about the last year.
39:01The last year,
39:02our EBITDA was 86 lakhs.
39:03In the current year,
39:04our EBITDA was 34.5 lakhs.
39:05In the current year,
39:06our EBITDA has been 1 crore.
39:08How much of EBITDA and the brand EBITDA?
39:11In the current year,
39:12the brand EBITDA is approximately 35 lakhs.
39:14B2B EBITDA is 65 lakhs.
39:16So, this would be true
39:17that this year,
39:18the brand revenue
39:20of all the brands
39:21will be 10 to 15 crores.
39:2315 crores.
39:24In that year,
39:25there will be 70% non-alcoholic beer.
39:27Correct.
39:28So, this is effectively,
39:30largely,
39:31a non-alcoholic beer brand.
39:33For now.
39:34For now.
39:35For now,
39:36you can say,
39:37but the extra 36-46 lakhs
39:38that is also my contribution
39:39to this product.
39:40I will tell you,
39:41when my father started MQO,
39:43he started with contract manufacturing.
39:45He didn't have money.
39:46Then he did his own brands.
39:47But when he did his own brands,
39:48the contract manufacturing
39:50was still going on.
39:51Because like you,
39:52contract manufacturing
39:53was a cash cow,
39:54the profit
39:55which was subsidizing the brand.
39:58But there is a difference.
40:00When he did his own brands,
40:02he didn't do 50 things.
40:03I completely get your point.
40:05But we have made a lot of work
40:07and made a network.
40:08It's not easy.
40:09We have made a car
40:10and made products.
40:11Direct to retail.
40:12Distributors.
40:13So,
40:14we have made a network
40:15to leverage that
40:16and multiply our reach.
40:17So,
40:18you are saying
40:19it's a cross-sell opportunity.
40:20It is an opportunity.
40:21Same salesman,
40:22same shop.
40:23Why not take that extra money?
40:25Why not take that extra money?
40:27You are just talking about cost.
40:29Problem or cost.
40:30Exactly.
40:31Opportunity cost.
40:32Opportunity cost.
40:33Yeah.
40:34I am so happy
40:35I am so scared
40:36that you don't understand.
40:38Boss,
40:39I have four brands.
40:40My first brand,
40:42Viva,
40:43wasn't 800 crores.
40:45I have not launched a second.
40:47Brand building takes time.
40:50It takes time.
40:51I feel this entire brand piece
40:54is a distraction.
40:57I feel that a business
40:58should stay focused
40:59on what it knows
41:00how to do best.
41:03Which, in my opinion,
41:04is manufacturing.
41:05So, for that reason, I am out.
41:09I would strongly urge you
41:11to think through the strategy
41:13about brand building a bit more.
41:15For that reason, I am out.
41:17Thank you, ma'am.
41:18I have made a roadmap.
41:20I have made a roadmap
41:21that I have told you.
41:22You should only do this.
41:26This company in India
41:27should be beer
41:28and contract manufacturing.
41:30Now, I will export India
41:32with zero marketing bandwidth.
41:35You will tie up with distributors
41:36and if you don't get it,
41:38then I will get it.
41:39As of right now,
41:41I will not get into this company
41:43clutter.
41:44For those reasons,
41:45I am out right now.
41:46But I wish you all the best
41:47and Sanjay ji salute you too.
41:50I am genuinely interested
41:51in the premium beverages market.
41:56But I just don't like the brand.
42:01You are in a consumer brand's business.
42:03First of all,
42:04you need to understand
42:05your consumer content.
42:06What do you need?
42:07How do you provide it?
42:08How do you provide it?
42:09How do you provide it?
42:10How do you provide it?
42:11how do you provide it?
42:12And I have heard it in this case?
42:13how do you provide it?
42:14Today,
42:15I am out.
42:18Your team is good.
42:19You work on your team.
42:21You have good financial discipline.
42:22There are many things to like.
42:24We have no laser focus on growing non-alcoholic beer for non-alcoholic beer.
42:31Wish you all the best guys, today I am out.
42:34Less is more.
42:35Yes, yes.
42:36We are really rooting for all of you, honestly.
42:39Especially you, Sanjay Bhai.
42:40Sanjay Bhai salute.
42:43All the best.
42:45Friends, do that with Acrobat.
42:47You are very happy with us.
42:49We have a team of three sisters.
42:50We have four boys.
42:52How are you?
42:53All good.
42:54All good.
42:55I want to know about you.
42:56Do you have any challenges in your business?
42:59How to manage the documentation?
43:02Tell us about that.
43:03We have a lot of contract manufacturing business.
43:06The most important thing is trust and transparency.
43:10We have the issues.
43:11We have the intent.
43:13We have not seen action.
43:14Our Adobe helped us.
43:16Today, the agreements we have done in contract manufacturing.
43:19We do a lot in Adobe.
43:21We have a lot of agreement.
43:22We have a lot of agreement.
43:23We have a lot of agreement.
43:24We have a lot of confidentiality to maintain clients.
43:27Which is very important for our clients.
43:29And that's a differentiator for us also.
43:31So there, Adobe helped us.
43:33What about it?
43:34Yeah.
43:35As I just said,
43:38You can add an adobe to Adobe Acrobat.
43:39We can add a real-time collaboration.
43:40You can add PDFs to edit.
43:41You can add e-signatures.
43:43And use the e-signatures.
43:44You can add the passport protection features.
43:45Use the documentation.
43:46You can add the documentation.
43:47You can make them safe, smart, and convenient.
43:48do that with Acrobat.
43:51In India, there were decisions of the shark tank.
43:54Do you want to get a offer?
43:55Do you want to get a value?
43:56Do you want to get a deal?
43:57Do you want to get a deal?
43:58Do you want to get a walk out?
43:59In these decisions, there are important things that are missing.
44:01We have to do with Adobe Acrobat.
44:03We have to do this week in a simple snapshot.
44:06So we have to do clarity and not do confusion.
44:09When you have a question about Acrobat,
44:11the decision is easy to get a little bit.
44:13The complex things are made to be safe, smart and convenient.
44:18That was the weekly wrap with Acrobat.
44:38In Rosada, we make cool customized backpacks,
44:43bedding sets, travel kits and many more.
44:47He has also seen own bollywood's party wheels
44:51and his little ghosts in his home.
44:56He has been pictured carrying us back.
44:58That's the way the way Vedya was back.
44:59Yes.
45:00And since that's the time since he watched Temur,
45:02he's carrying this back.
45:04Yeah, it's good. It's heavy.
45:25It's good. It's nice.
45:27Sound bhi achha hai.
45:28Baby works by Swakli ki dokaan.
45:31We make certified silver and gold baby jewelry straight from the heart.
45:38Custom made designs that look just like art.
45:41Kyokhi you're the youngest billionaire. Can we award you with a crown?
45:45I'd love a crown.
45:46Oh, you brought it with you.
45:48Yeah.
45:49Thank you guys.
45:50We are already in the process of onboarding on quick commerce as of now.
45:53Okay.
45:54This category you're doing is so much more conducive.
45:57No, but you can go to the marketplace.
45:59Standardized production.
46:00Mama Narish is a clean label.
46:02Grandma snacking brand.
46:03Here everything is made.
46:05The real dadi's recipes and the kitchen's clean ingredients.
46:08No preservative, no chemical.
46:11This is very big. Thank you.
46:14How does it look like in the photo packaging?
46:16Very good.
46:17Yeah.
46:18Yeah.
46:19Yeah.
46:20Yeah.
46:21Yeah.
46:22Yeah.
46:23Yeah.
46:24Yeah.
46:25Yeah.
46:26Yeah.
46:27Yeah.
46:28Yeah.
46:29Yeah.
46:30Yeah.
46:31Yeah.
46:32Yeah.
46:33Yeah.
46:34Yeah.
46:35Yeah.
46:36Yeah.
46:37Yeah.
46:38Yeah.
46:39Yeah.
46:40Yeah.
46:41Yeah.
46:42Yeah.
46:43Yeah.
46:44Yeah.
46:45Yeah.
46:46Yeah.
46:47Yeah.
46:48Yeah.
46:49Yeah.
46:50I'm gonna say Jambox, Cajun, Bongo, Tal jasa,
46:52Chalta, Fidta, Parthasana.
46:54I need to work for earning.
46:57What I need to do?
46:57I gave a newspaper.
47:00How many years?
47:0130,000.
47:02We celebrate the big founders.
47:04But the real founders,
47:06who want to celebrate with us, are people like you.
47:20pass, Fidta.
47:20Call Sweetheart.
47:21Tell me the love of Harry heelror in one form.
47:41What happened at him?
47:42What happened at him?
47:50Okay.
47:57How does anybody else have overcome this?
48:00No, he's not. What was his name?
48:02What was he? He was on his hand.
48:04We haven't seen someone going.
48:20I don't know.
48:50I don't know.
49:20I don't know.
49:22I don't know.
49:24I don't know.
49:26I don't know.
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