- 12 hours ago
Shark Tank India 5 12th February 2026
Category
😹
FunTranscript
00:00.
00:01.
00:05.
00:10.
00:14.
00:15.
00:20.
00:27How are you going to come to the shop in the shop?
00:30In 2000, in 2019,
00:33my dad and mom told me,
00:35why did I start the shop?
00:37How are you going to come to the shop in the shop?
00:40What did you say?
00:41My dad told me,
00:43let me do a business in the shop.
00:45But I'm not living in the city.
00:47I'm going to make a national business.
00:49Let's go.
00:55Currently, there is a real-time activity sharing app
00:57so that people can connect with you offline instantly.
01:00I'm currently doing social media.
01:02Then I'm making social media.
01:03Make something.
01:04We'll make it, definitely.
01:19Yay!
01:20Give me a shout out.
01:29Yay!
01:35Hi, Shaks.
01:36We don't teach the shop in the shop.
01:39We built the day one for the shop.
01:41Hi, I'm Keur.
01:43I'm Uday.
01:44I'm Dharmine.
01:45I'm Kapil.
01:46I'm Ziggur.
01:47We make T-shirts, polo, hoodies and sweatshirts of our Indian Army, Navy, and Air Force inspired.
01:57Saks, people follow trends. We have made the process perfect.
02:03Warrior World is made by the direct-to-film method.
02:05The order is made by the product.
02:07Minimum dead stock, minimum waste is guaranteed.
02:10And with this model, we have only 20 crore sales in this model.
02:14We have 75,000,000 rupees per worth.
02:19Saks, in our current situation, we have a salary.
02:24If you have a job or a job, we will get a legacy.
02:27Saks, you have to join us with us.
02:32How do you know one another and how did the start of the Warrior World?
02:37My name is Dharmin. This is my Salih Sahib.
02:40And this is their family members.
02:43Who is this?
02:45This is my mother's daughter.
02:47Jigar.
02:48Who is this?
02:49Jigar.
02:50Hands up.
02:51Jigar.
02:52Kapil is my mother's daughter.
02:54And this is my daughter.
02:55And this is Dharmin is my daughter.
02:57This is a whole family business.
02:59Yes.
03:00Tell us about your start.
03:02How did you start?
03:03In 2015, we started the business.
03:05In 2015, we started the business.
03:06In 2015, we started the business.
03:08Is that business also in men's fashion?
03:10No.
03:11It was in women's fashion.
03:12And it was in ethnic fashion?
03:13Yes.
03:14It was in men's fashion.
03:15Yes.
03:16In 2015, we launched our D2C brand.
03:19Bahu Ji.
03:20So, in 2013, we sold a local business.
03:24How much did you buy?
03:25In 1.5 CR.
03:26Why did you buy?
03:27Because there was a trade store issue.
03:29Dave ID.
03:30We started the company.
03:31We started Warrior World in 2014.
03:34I saw your hoodies.
03:36So, there were so many army related.
03:39Motives, slogans, words.
03:42Yes.
03:43Actually, I'll tell you about it.
03:44This is very amazing.
03:45In the heart, in the eyes,
03:47and in the eyes,
03:48in the eyes,
03:49and in the eyes,
03:50this is the new bharat.
03:51Wow.
03:52Very nice.
03:53Very nice.
03:54Very nice.
03:55You don't see everywhere.
03:56Off road, for example.
03:58Travel radiation.
03:59This has nothing to do with military, right?
04:00No.
04:01Oversize.
04:02Maybe you'll get an army collection.
04:04But in the oversize,
04:05we've added a little more collection.
04:07If there's a customer coming to the website.
04:09So, if our generation wear it,
04:12if you don't wear it,
04:13if you don't wear it,
04:14then wear it.
04:15So, the average order value is bigger.
04:16Yes.
04:17What percentage comes from army sales?
04:1882%.
04:19That's the majority.
04:20Yes.
04:21Your product quality is pretty good.
04:22Yes.
04:23Thank you, madam.
04:24Are you doing screen printing?
04:26No.
04:27It's a new DTF method.
04:28Direct to film.
04:29It's quality is pretty good.
04:30Yes, madam.
04:31Are you doing it in-house?
04:32Yes.
04:33The DTF is in-house,
04:34so that the quality and production
04:35is completely controlled.
04:36And the fabric?
04:37That's what we're sourcing.
04:39Okay.
04:40By showing?
04:41Yes.
04:42Please, come here.
04:44We've designed this special design.
04:46Oh!
04:47Love it.
04:48I'm going to make this T-shirt.
04:49Turned makeup into movement.
04:51Nice.
04:52Nice.
05:01Oh, wow.
05:02It's very fast.
05:03Incredible.
05:04Oh, my God.
05:06This is very nice.
05:07Thank you, Matthew.
05:08This is very nice.
05:09Oh, nice.
05:10How cool is that?
05:11Very nice.
05:12I like this.
05:13I really like it.
05:14What's your pricing?
05:15Like this T-shirt.
05:16Three double line.
05:17Three ninety-nine.
05:18Three ninety-nine.
05:19Three ninety-nine.
05:20Three ninety-nine.
05:21Three ninety-nine.
05:22Three ninety-nine.
05:23Three ninety-nine.
05:24Four ninety-nine.
05:25Four ninety-nine.
05:26Five T-shirts.
05:27Yes.
05:28Superb.
05:29Wow.
05:30How long will this printing last?
05:31It's printing.
05:32We're talking about 50 wash.
05:33Nothing will happen.
05:34But it's going to be 50 wash in 400.
05:35It's going to be 50 wash.
05:36No one will do it.
05:37Can you explain your make-to-order supply chain?
05:40How are you able to do it?
05:41Why are the other brands not able to do it?
05:43We've developed an in-house panel for ourselves.
05:47What does that mean?
05:48It's our own software.
05:50Okay.
05:51For example, we have 1,000 orders.
05:54It's about 250 pieces.
05:56The pick list will be generated in two parts.
05:59Okay.
06:00One is ready pick list and one is raw pick list.
06:02In the ready pick list, there are the products that have returned from customers.
06:06So, the products will be directly shipped.
06:08And the raw pick list will be in the manufacturing unit.
06:11Every day, the products will be ready.
06:15And after 3 hours, they will be dispatching.
06:17So, except for the returns, you don't have any FG, finished goods inventory?
06:23Finished goods.
06:24Okay.
06:25So, this will be on your website.
06:27You can't do this on the other platforms, right?
06:30Because they have a pick-up time.
06:32We don't have the portals.
06:34No.
06:3598% D2C.
06:36Wow.
06:37Wow.
06:38Wow.
06:39T-shirts that you are sourced.
06:40Yes.
06:41What do you need at a low price?
06:43The previous model, our purchase cost was 230 rupees.
06:46For raw t-shirts?
06:47Yes.
06:48For round neck t-shirts.
06:49Okay.
06:50So, what do we have done?
06:51The model is completely changed.
06:52Now, what we have to take orders is 100% prepared.
06:55So, as we have done bundling, the purchase cost is 150 rupees.
07:02Wow.
07:03The shipping cost was 215 rupees.
07:05Because our RTO percentage was 43, 42 rupees.
07:08Now, per order, the shipping cost is 50 rupees.
07:12Well done.
07:13RTO is 2.5 rupees.
07:15100% prepaid.
07:16100% prepaid.
07:17Yes.
07:18So, you can pay your supplier very quickly?
07:20Yes.
07:21Yes.
07:22Yes.
07:23Yes.
07:24Yes.
07:25Yes.
07:26Yes.
07:27Yes.
07:28Yes.
07:29So, how many machines come from there?
07:30Yes.
07:31And the other thing, you are using the sticker.
07:34Where are the prints from there?
07:35The sticker is our in-house machine.
07:38So, how many machines come from there?
07:40Where are the machines come from?
07:41It comes from around 15,000,000.
07:42It comes from around 25,000 to around 27,000.
07:44Oh.
07:45That's it.
07:46So, actually, if someone is sitting in Indoor, Ipur,
07:50and he is shocked that they don't have t-shirts.
07:55So, actually, he can start the work of the machine by buying the machine.
08:00The other thing, he has a message from the printer.
08:03He has a t-shirt that you have in the regular markets.
08:06And you can take it and take it.
08:08I mean, I wanted to understand how heavy to start with.
08:12So, interesting.
08:15Okay, this is a product.
08:16But, value will be when you make a brand.
08:20So, you have done something in that direction?
08:23What have you done?
08:24How will Warrior World become a brand?
08:26Something in social media?
08:28If you can see your Instagram page.
08:30Yes.
08:31But, the price is more than the cost.
08:35There are three t-shirts in this price.
08:37Do you have any type of videos?
08:38Yes.
08:39There are also videos.
08:40There are also videos.
08:41DTF Print.
08:43Bios fabric.
08:45Cotton.
08:47180 GSM.
08:49This is a TikTok influencer.
08:51This is a year ago.
08:53Now we have updated.
08:54There are other videos.
08:55This is actually my decision.
08:56So, I don't want to know about the business.
08:59Because I can't relate to my brand.
09:04This is a drop shipping business.
09:08When I was studying initially, I was excited about the Indian Army, Navy.
09:17When I think of myself, I can make such an amazing brand.
09:20But, in that place, you can buy $3 for $9.99 and buy $5 for $4.99.
09:25I agree that profit is important.
09:27But, long term profitability is more important than short term profitability.
09:31That's why I'm out.
09:33Thank you very much.
09:34Okay.
09:35Numbers.
09:36In 2023, we had our 92,000 sales.
09:40Last year, our $6.40 million sales.
09:43And now, we're going to $30 million sales.
09:46How much have you done?
09:48It's been $15 million.
09:50And how many sales did last month?
09:52$1.88 million.
09:53This is a net sales.
09:55After returns and after GST.
09:58Yes.
09:59How much is EBITDA?
10:0015% positive.
10:01That's positive.
10:02Have you taken a loan?
10:03No.
10:04Okay.
10:0515% profit from 30 crore to 45 crore in the house?
10:08Yes.
10:091, 2, 3, 4, 5, 1 crore each?
10:11Yes.
10:12Approximately.
10:13Yes.
10:14What do you eat in the world?
10:15Our mentality is that we need to do it.
10:19We need to do it.
10:22How much was the profit margin in the last year?
10:24Per percent.
10:25So what will you do with 45 crore?
10:27What will we do with the funds?
10:28The funds are coming, the profits are coming.
10:30Every month or half a month is launching a new category.
10:33How much is the total value of inventory including the return of FG as well as raw materials?
10:38It will be about 1.5 crore.
10:41And how much is your gross margin?
10:43I will explain to you the unit economics.
10:46Let me tell you.
10:4744% is our COX.
10:4924% is our digital marketing cost.
10:529% is our operations, salary, rent, electricity.
10:553% is our printing cost.
10:58And our EBITDA is 15%.
11:00So performance marketing, like you have scaled from 6 crore to 30 crore,
11:04it will be more difficult.
11:05Today there are so many fashion brands that are targeting men.
11:09Is it growing or growing?
11:11Consistency.
11:12Consistent.
11:13How much is the CAC?
11:14230.
11:15How are you able to hold it?
11:17We don't show direct customers this video.
11:20We show awareness video.
11:22We show awareness video.
11:23We show it.
11:24We go to the views.
11:25The person who has seen our video two times,
11:28we show product video.
11:30The product is important.
11:31The material is this.
11:32We don't convert it directly.
11:33After we show the third video,
11:35the conversion ratio is high.
11:38So awareness, interest, desire, action.
11:41And desire, action.
11:42You know, marketing term is very popular.
11:45Awareness, Intent, desire, action.
11:48Yes.
11:49Did you hear it first?
11:50Yes.
11:51Okay, so you already know it.
11:52And how much is repeat?
11:5324%.
11:54Did you see cohort analysis?
11:5520%.
11:56No, that's not the number.
11:57The cohort average is 2100.
12:00Is it LTV?
12:01Yes, LTV.
12:02Lifetime customer value.
12:04But one order value is how much?
12:07A.O.B.
12:08940.
12:09940.
12:10So on average,
12:11you have averaged all of your customers.
12:13Yes.
12:14So it came to 2100.
12:15Yes.
12:16That means,
12:17every customer is on average two times.
12:18We haven't averaged all of them.
12:19We haven't averaged all of them.
12:20The last three months,
12:21we have compared all of the customers.
12:23We haven't averaged all of them.
12:25We haven't averaged all of them.
12:26No.
12:27So you haven't taken them,
12:28they haven't come back.
12:29So this is an exaggerated number.
12:31If we have done a half years,
12:33we have done a calculation.
12:34So we haven't done a calculation.
12:36Because how do we compare one year to one year?
12:38No.
12:39The first time when we came to our modules,
12:40there was 43% return.
12:42The matrix is different and it's different.
12:44You have average lifetime value?
12:46No.
12:47Not just for repeat customers.
12:48No.
12:49You don't know.
12:50I think what you're doing is a little opportunistic.
12:56So it's very critical.
12:58If you want to make a value brand long term,
13:00you can make a brand of 1,000 crore.
13:05But you have to think what you have to do.
13:07Right?
13:08That's not clear today.
13:11So as much as my heart is wanting to solve it with you,
13:15I'm not able to get myself there.
13:17So I'm out of thinking.
13:19You have not built your brand.
13:24And when you diversify and SKUs,
13:28it's also very important to go offline.
13:30It's a completely different ballgame.
13:34I don't have confidence that at a brand level,
13:37you can execute.
13:40So for today, I'm out.
13:41We're making sales value.
13:45We're not making enterprise value.
13:49Enterprise value will be made in this business
13:51when there will be sales value and brand value.
13:56Because today, there is a brand value missing.
13:58So I will get out of it.
13:59I wish you all the best.
14:02Your biggest problem is your repeat.
14:06That is one large area that I think is unanswered for me.
14:11But I will make you an offer.
14:1675 lakh for 1%.
14:22And with a royalty of 2% of net revenue
14:25till I get to 1.5x.
14:27That's fine.
14:28Thank you for your offer.
14:29Come on, you have a great offer.
14:31What would you like to do?
14:32We'll give you royalty.
14:37We'll adjust the equity.
14:41How much is the equity?
14:43We were thinking about 50 crore valuation.
14:46And 25% of net revenue.
14:53You're saying that 50 lakh for 50 crore valuation
14:56to give you 50 crore valuation.
14:58Yes.
14:59Yes.
15:00Yes.
15:01That will not be possible.
15:04I will change you a little bit.
15:0975 lakh for 1% equity.
15:14And 1.5% of net sales as royalty.
15:18Now till I recover 1.5%.
15:21Chacha ji, what do you want to do?
15:33Dildan.
15:34I am dildan.
15:35Very good.
15:36Very good.
15:37Good decision.
15:38Thank you very much.
15:39Thank you very much.
15:40You had me at this t-shirt.
15:42It's lovely.
15:47All right.
15:48All the best.
15:49Congratulations.
15:50Bye guys.
15:52Bye.
16:04Friends, you are very happy in the OPPO Make Your Moment Zone.
16:07We talk about authentic people here.
16:09We talk about how you can be yourself and be present.
16:12I have five people standing.
16:13They have made their business in Warial World.
16:16They are taking investment and very good guidance.
16:20So, we will talk about this.
16:21We will go about their journey.
16:22First, congratulations.
16:23You have got a deal.
16:25How are you feeling?
16:26What was the highest moment in the tank?
16:28The highest moment was that,
16:29Varunji said that I am out.
16:31So, I felt that I am out.
16:33And Vinita Ji offered.
16:35So, you feel relaxed.
16:36We are not.
16:37We are working for the purpose.
16:38That has been fulfilled.
16:39What is the truth?
16:40I am going to ask you five people.
16:42You are still a long journey.
16:43What are the circumstances?
16:45What are the hurdles?
16:46And what was the moment when you thought
16:48that we have made a better job and things will be better?
16:51One was the moment that we had a point
16:54that we were not getting bigger.
16:56So, Keur Ji had the solution that we work in a bundle.
17:00So, we will get value to customers.
17:02And as we made a video and started marketing.
17:05So, we got a lot of response to that.
17:07We got a lot of response to that.
17:08That was our sales.
17:09That was next month 4X.
17:10What a matter of fact.
17:11Your team is very big.
17:12I remember my college friends.
17:14You are running a lot of brand and company.
17:16I have a full congratulations on you.
17:20I want to capture this big moment.
17:21With my OPPO Reno 15.
17:23There is a 200 megapixel camera.
17:25And there is a front camera.
17:26There is an ultra wide lens.
17:28In which 6 people will come easily.
17:30In a beautiful way.
17:31Are you ready?
17:32Yes.
17:33Let's go.
17:34Now.
17:41I wish I was ready to kill you.
17:42Let's go.
17:42Hi, I'll need you.
17:44Here.
17:46People have tried to kill you.
17:48Search them and my momlereadенты.
17:50Follow along with your愛迦 thirty.
17:52Download the Sony Event now.
18:03Saks, today's social media is a big deal.
18:15It means Anthukatlet.
18:17He gives us everything.
18:20Entertainment, news, opinion, ads.
18:23But his real purpose is to connect people.
18:27Hello, Saks. I am Mithya Setwala from Amdabad.
18:30And I am currently making social media.
18:34Currently, there is a real-time activity sharing app,
18:37where people share what they are doing now.
18:40So people can connect through the live movement instantly offline.
18:45If you have a notification,
18:47if you have a friend who is drinking coffee,
18:49or a casino or pickleball,
18:51then you will make a plan instantly.
18:54And yes, there is no need to upload anything from the gallery.
18:58Only through the camera.
19:00I am going to pitch.
19:02And I share this moment.
19:04I have taken my background.
19:07And I have taken my selfie.
19:11I have written the activity, pitching.
19:14And I have posted this activity.
19:16It is so easy.
19:18Saks,
19:20with this authentic approach,
19:21we are taking people from filtered and curated content.
19:24Today, I am asking,
19:261.2 crore in exchange for 1% equity.
19:29Saks joined currently,
19:31because social media future is not artificial.
19:34It is only human and real people.
19:36Are you wearing different shoes?
19:40My audience is a Gen Z type.
19:43So they are wearing shoes for them?
19:45Yes.
19:46Well done.
19:47You should be walking, talking,
19:48holding for your audience.
19:49Currently,
19:50I love the name.
19:52Very good name.
19:53Very simple.
19:54And self-explanatory.
19:56Correct.
19:57Check-in apps are many.
19:58Foursquare,
19:59I don't even know if they are still in business.
20:02Maybe they are.
20:03So in this context,
20:04why did you explain that you can make it successful?
20:09The true social media started with friends and family networks.
20:13But when TikTok came and some other products,
20:15there is no social angle.
20:17Because the content created,
20:18it is not your friends,
20:19or context,
20:20or school friends.
20:21They are content creators,
20:22or the skills they are creating.
20:23So, Maitesh,
20:24I mean,
20:25first of all,
20:26it started as social networks.
20:28Correct.
20:29But over time,
20:30it became social media.
20:31You started to show different content,
20:32ads.
20:33Okay.
20:34You want to take it back to the social network.
20:36Correct.
20:37Great mission.
20:38Tell your background
20:39whether you are qualified to do this.
20:40I have done IT engineering.
20:42In 2009,
20:43I passed away.
20:44I have done two years,
20:45in 2010 to 2010,
20:46MBA in marketing.
20:48After completing MBA,
20:49I was made an IT company.
20:50Plain vanilla IT outsourcing business.
20:52Website mobile app for the client.
20:54In 2015,
20:55I was made a product company.
20:56Fashion e-commerce marketer
20:57for the local brands.
20:58In 2019,
20:59it was acquired.
21:01I made another company.
21:03The company's name was Friendly.
21:05Then,
21:06I made that business
21:07at the end of 2020.
21:08And I made a service company.
21:10So,
21:11we made a company called Hashtag.
21:12I made it for 4 years.
21:13Then,
21:14last year,
21:15I sold that company.
21:16And today,
21:17I'm currently a full-time company.
21:19Let me show you a demo.
21:20Let's understand your product better.
21:21Our application,
21:22you can download from any Android
21:23or iOS Play Store.
21:25You can add basic details
21:26and create your account.
21:28After creating your account,
21:29you'll get your profile.
21:30Like,
21:31you'll see all my past activities in my profile.
21:34One minute,
21:35go to the page.
21:36This is Rashi's designing
21:38and who is doing stalking her?
21:40We call stalking her.
21:43Oh my god.
21:44Oh my god.
21:45Oh my god.
21:46Which female wants to get stalked?
21:48It's a word stalked,
21:49I'll tell you.
21:50So,
21:51privacy and profile are two types.
21:52Public profile and private profile.
21:54First of all,
21:55when you're making a profile,
21:56we ask you to make a public or private.
21:58When you add a moment,
21:59you have three types of moments.
22:00Public, private and close friends.
22:02And there is also a location,
22:03a map.
22:04There is a public, private and close friends.
22:06Four of them.
22:07So,
22:08privacy is a basic hygiene
22:09that we are taking.
22:10We have to differentiate
22:11that I know that
22:13the person has a bell icon
22:14and a push notification
22:15will come.
22:16That's why,
22:17actually as I think about it,
22:18first,
22:19bad was bad.
22:20But,
22:21when you say this is bad,
22:22it's actually good.
22:23So,
22:24this stalking might be interesting
22:26from a Gen Z standpoint.
22:27That,
22:28you only follow me,
22:29I have a thousand stalkers.
22:30There could be something interesting.
22:32I like it too.
22:33I agree with Anupam.
22:34Because,
22:35sometimes,
22:36the recall value is better.
22:37So,
22:38stalking with consent.
22:39If I have given it,
22:40you will not stalk it.
22:41With consent,
22:42it's okay.
22:44After that,
22:45as you added a moment,
22:46it will come to the feed.
22:48As many people are stalking me,
22:49they will get instant notifications
22:51with my name.
22:52I have about 6,000 followers
22:54on this app.
22:55So,
22:56I think,
22:57200-300 push notifications
22:58will be on now.
22:59And,
23:00200 messages
23:01that we want to meet you
23:02at this cafe.
23:03What will you do?
23:04What's your concept?
23:05It's a little bit of WhatsApp.
23:06It's a little bit of WhatsApp.
23:07It's a story that you don't see
23:08the whole world.
23:09The contacts are saved.
23:10And,
23:11there are also a lock in the chat.
23:12If you don't want to chat
23:13then,
23:14there's also privacy.
23:15You can only chat with friends
23:16and other strangers.
23:17What year did you launch?
23:19I launched in 2023,
23:20August.
23:21Okay.
23:22What's your traction now?
23:23I have a total of 1,500,000 downloads
23:25and I have 84,000 active users
23:28monthly.
23:29How many active users are?
23:30I have about 10,500,000 active users.
23:32How many times are spent?
23:33We are watching our average session time.
23:35In the whole day.
23:36How many times are the average number
23:37of posts per day?
23:38How many?
23:39Average number of posts per day?
23:40About 1,500 users
23:41have 11,000 posts.
23:42So,
23:43there are some 1,500 people
23:44who are doing it twice.
23:45The rest is one.
23:46How many active posts in it?
23:48How many active posts are in it?
23:49Our application will be active.
23:50If I have posted something
23:52and you have a push notification.
23:53You will see my information
23:55on the notification.
23:56If you click on it,
23:57it will be blocked.
23:58So,
23:59you won't see details
24:00until you don't know
24:01what you are doing.
24:02So,
24:03I can only see other people's check-ins.
24:06No.
24:07No.
24:08You will have to post.
24:09The map will show you
24:10but the moment will not show you.
24:12All social media apps
24:13are big.
24:14On the back of
24:155% of people
24:16make content.
24:17The rest of 95% of people
24:19need social media
24:20to consume.
24:21How will it be?
24:22What will it be?
24:23Like,
24:24WhatsApp is not our entertaining.
24:25We don't see entertainment
24:27but people are very important
24:28in my life.
24:29I don't want to spend
24:304 hours or 3 hours
24:31but the 15 minutes
24:32you will spend
24:33in the day
24:34and the 1,000 or 200 contacts
24:35I will show you
24:362,000 contacts.
24:37This is binary.
24:38It doesn't happen
24:39that no one can
24:40have 20 apps on your phone.
24:42It's only one app
24:43which is disproportional time.
24:45You have to click the camera
24:47and at this time
24:48everyone likes it.
24:49We have a dedicated place
24:51that no one will judge
24:52here.
24:53Today you will be
24:54in Chai Ki Tappari
24:55tomorrow you will be
24:56in Burj Khalifa.
24:57Everyone will be in real life
24:58so after 3, 4, 5 days
25:001 month
25:01you are normalised in the society
25:02so no one will judge
25:03you will not be in real life.
25:04How many people get
25:05some data
25:06that actually
25:07your purpose
25:08is happening
25:09or not?
25:1027,000 people
25:11have made a streak
25:12for us.
25:1320 days
25:14they don't have a break
25:15and they have forced it
25:16constantly.
25:17But they are getting
25:18because your purpose
25:19was to go and get
25:20physically.
25:21First of all,
25:22because it was
25:23invite only
25:24in my contact
25:25the best people
25:26who have tracked
25:27their lives
25:28in their lives
25:29I will say
25:3015 people
25:31please come
25:32and we will give
25:33another one.
25:34So invite only
25:35you are inviting
25:36ideally
25:37what is your
25:38virality coefficient?
25:39It's about
25:404.5
25:41Impossible.
25:42Virality coefficient
25:43means
25:44how many people
25:45join us?
25:46They join us
25:47and they call
25:484.
25:49How many people post
25:50in 4?
25:51The posting ratio
25:52is 25 to 30%.
25:53In 4, 1 has posted
25:55and in that
25:57month to retention
25:58is 46%.
26:0046%
26:01So you have
26:02posting
26:03because you cannot do
26:04anything without
26:05posting
26:06so basically
26:07if you look at
26:08one month
26:09then your
26:10virality coefficient
26:11is 1.
26:12It is not about 1.
26:13But if I look at it
26:14from month 2
26:15retention standpoint
26:16you are at 0.5.
26:17Okay, thank you.
26:18How do you monetize?
26:19We haven't started
26:20monetizing it yet.
26:21Revenue is 0.
26:22Revenue is 0.
26:23How will we do
26:24in the future?
26:25In today's time
26:26I monetize
26:27and know your interest.
26:28I also know your interest
26:29because
26:30you always tell me
26:31what you do.
26:32I have your demographic
26:33and geographic details
26:34and your interest
26:35that I travel
26:36and eat in restaurants
26:37and I have your lifestyle.
26:38So add revenue
26:39will be the highest.
26:41How do people know
26:42about this product
26:43and how do they
26:44download it?
26:45Is there a referral strategy
26:46right now?
26:47Yes.
26:48The area of density
26:49where people are
26:50together
26:51we started
26:52from Ahmedabad.
26:53We have 17,000
26:54active users
26:55and now
26:56we have started
26:57in Ahmedabad
26:584,000
26:59in Rajkot
27:004,000
27:01in Surab
27:02we have started
27:03some good numbers
27:04in a couple of
27:05other cities.
27:06But why did that?
27:07Instead of going
27:08to so many cities
27:09and how many
27:11atomic networks
27:12have built
27:13there?
27:14If I went to
27:15another city
27:16then I can invite
27:1725-500 people
27:18to my society
27:19and college
27:20to start.
27:21And the other,
27:22this cold start
27:23is not so
27:24that the people
27:25don't invite me
27:26to join me.
27:27But one time
27:28the name
27:29was wrong
27:30that people
27:31sent a lot of
27:32invitations
27:33and they didn't
27:34come.
27:35So it is better
27:36not to be available
27:37or that your reputation
27:38was launched
27:39on Snapchat.
27:40The feature
27:41was breaking
27:42exponentially.
27:43They were growing
27:44exponentially.
27:45Instagram launched
27:46it.
27:47The market share
27:48is full.
27:49If this starts working,
27:50they will launch it.
27:51How will you stop that?
27:52The feature
27:53is easy to copy
27:54it.
27:55The story
27:56was a feature.
27:57The thoughts and opinion
27:58was a concept.
27:59Different customer,
28:00different
28:01UI.
28:02I have launched
28:03a thread
28:04and they won't
28:05put it in Instagram.
28:06I don't have a feature.
28:07The gallery is closed.
28:08There are many angles
28:09in real time.
28:10There are many
28:11activities.
28:12I have a whole concept.
28:13If they want,
28:14they will have to create
28:15an app.
28:16Good point.
28:17How many engineers
28:18have you?
28:19What fund is it?
28:20We have two rounds
28:21race.
28:22Oh, wow.
28:23Tell us.
28:24This feature is
28:25from the first.
28:26We have raised
28:271.5 crore
28:28at a 10 crore
28:29post-money valuation.
28:30We have made
28:31a product,
28:32a team.
28:33It is a grant scheme.
28:34We got 35,000,000
28:35in seed fund.
28:36Recently,
28:37we have closed
28:387 crore
28:39at a post-money
28:4035 crore valuation.
28:41And today,
28:42why is it 120 crore?
28:43When we closed
28:44it,
28:45we had about
28:463,000 DA.
28:47Now,
28:48we have 3x
28:49in terms of
28:509.
28:51Every user is
28:52very expensive.
28:53You are a very
28:54smart guy,
28:55but that's the
28:56stupidest thing
28:57you have said.
28:58My biggest concern
28:59is that
29:00many people
29:01understand that
29:02if you know
29:03the consumer's
29:04interest,
29:05you can do
29:06good marketing.
29:07The reality is
29:08Meta and Google
29:09don't succeed
29:10because they know
29:11what the interest
29:12of that person is.
29:13They can forecast
29:15what that person
29:16is going to do
29:17or going to buy.
29:18That's why
29:19I think
29:20this is your
29:21monetization strategy
29:22in long term.
29:23You compete
29:24with someone
29:25like Meta.
29:26I do
29:27a lot more
29:28hard.
29:29And
29:30a lot of cash burn
29:31on that level.
29:32That's why
29:33I am out.
29:34But I wish you
29:35all the best.
29:36It's a very thorough
29:37understanding.
29:40I asked you
29:41about how many
29:42physical meetings
29:43people
29:46meeting.
29:47I don't think
29:48that the problem
29:49you originally
29:50solved
29:51of getting
29:52people closer
29:53to their friends,
29:54that will be solved
29:55from this app.
29:56But I wish you the best.
29:57I'm out.
29:58I like the concept
29:59that based on
30:00common interests
30:01you can grow
30:02your network
30:03and you can get
30:04people.
30:05I don't think
30:06India is culturally
30:07there for this kind
30:09of an app.
30:10We have
30:12so many
30:13informal networks
30:14as well.
30:15You have told
30:16that it's just
30:179000 DAO.
30:18Which is very small.
30:19I don't know if this
30:20can scale to much bigger
30:21with Indian cultural
30:22nuances.
30:23For that reason.
30:25The most amazing thing
30:26in entrepreneurship
30:27is that you're
30:28only limited by
30:29your imagination.
30:31And you don't
30:32limit your imagination.
30:34This is very amazing.
30:37But I was thinking
30:38about this business.
30:39I was thinking
30:40that Snapchat
30:41was an interesting
30:42insight.
30:43That Instagram
30:44already exists,
30:45Facebook exists.
30:46It was an insight
30:47that the Gen Z
30:48is a big issue
30:49of privacy.
30:51Correct.
30:52I saw an interesting
30:54idea in this app
30:56but I didn't
30:57see an interesting
30:58insight.
31:00There is so much
31:01rigor
31:02that you might
31:03know.
31:04I haven't seen
31:05me today.
31:08My dream came
31:09to be a big
31:11social network
31:12from India.
31:13What?
31:14I met many founders
31:15who are trying
31:16to create something
31:17in this space
31:18over the last 10-15
31:19years.
31:20to build a big
31:21tech
31:22is not possible.
31:24If a founder
31:26has such a chance
31:28to create something
31:29in this area
31:30I think
31:31you are probably
31:32the most likely
31:33candidate.
31:34In which
31:36your understanding
31:37is.
31:38Okay.
31:39My desire
31:40is on your way.
31:41Come, please.
31:43Come, please.
31:45But I can't
31:47get over two things.
31:49your virality coefficient
31:51is signalling
31:52that it's not
31:53there yet.
31:55And your
31:56DAO over MAO
31:57if it's
31:5820%
31:59even
32:0010%.
32:01Exactly.
32:02That is worrying
32:03me a lot.
32:04For those reasons
32:05bro, I have to be
32:06out.
32:07But I'll be
32:08tracking you.
32:09And you stay in touch.
32:10Okay?
32:11Make something
32:12make something.
32:13Make something.
32:14Thank you so much.
32:16Anupram
32:17When I told you
32:18that I'm the closest
32:19candidate, I was expecting
32:20that it will be
32:21going to deal.
32:22But the numbers
32:23or my valuation
32:24will not match
32:25that.
32:26That's why I didn't get
32:27deal.
32:28But I'm very happy
32:29that I was going to deal
32:30with the tank
32:31data.
32:32The memory
32:33is full.
32:34I think
32:35that I have to delete
32:36the memories
32:37before I open Canva.
32:38Canva's clean layouts
32:39and easy-to-use features
32:40have no-nonsense
32:41full-detail
32:42recap.
32:43Let's see.
32:59The idea is a different thing
33:00but they need confidence
33:02and conviction.
33:03Are these skills available
33:04in the founders?
33:05Let's see.
33:06Welcome back to Shark Tank
33:07India.
33:08Co-presented by Canva
33:09and Oppo.
33:10Co-powered by Lahori Zira
33:11and Crunchyroll
33:12and partners
33:13Reson Solar,
33:14Fixderma,
33:15Payment Gateway,
33:16Wild Gold
33:17and Jeeva.
33:38Hello, Shark!
33:39Hello!
33:40Shark Tank
33:41and I came to Mumbai
33:42first.
33:43Nice!
33:44Shark!
33:45I had to do something
33:46about my father's
33:47and my father's
33:48and I had to do something
33:49so that people would
33:50tell me
33:51that this is such a
33:52good luck.
33:53But Shark,
33:54one time in my college
33:56my son told me
33:57that if you didn't get
33:59a book in the library
34:00then you would
34:02take a second-end book.
34:04But the problem
34:05is that the college
34:06is very long
34:07I didn't have
34:08to do something
34:09but I had to do it.
34:10I was a poor
34:11and I had to do it.
34:12I was a poor
34:13and I had to do it.
34:14I had to do it.
34:15I had to do something
34:16in the UK.
34:17So in the UK
34:18and in 2019
34:19I told him
34:20that I was going to do it.
34:21I am going to start a new book, second hand book, note book, OVA website.
34:30I am going to enter the account of my account.
34:34Today, I am going to start a new book in India because I want 10 lakh rupees at 10% equity.
34:46I am going to invest in Anjani's book so that you have more trust in all of the children.
34:53Oh, wow.
34:54Lakhnao, Kaushik Gupta Ji.
34:57Hello, ma'am.
34:59First, tell us who is Anjani's name.
35:01I am going to say that Anjani's government is out there.
35:06After that, I have added Anjani's book in Anjani's book.
35:10So, this is Papa's house?
35:12Yes, this is my Papa.
35:13Oh, wow.
35:15How are you looking at the shark tank?
35:17Ma'am.
35:18What did Papa say?
35:19He was saying that he was going to do a business.
35:23But my mom said that he was going to do it.
35:26He was going to do it now.
35:28So, he will go to the shop.
35:29But I have to do something.
35:31I have not been living in the city.
35:33I have to make a national business.
35:35Amazing.
35:37What's your age?
35:38I am 27.
35:39But I have started a book in 21 years.
35:42What is this?
35:43Is it a website?
35:44Yes, sir.
35:45Now I am going to go to the basement of Godam.
35:48Here you have a school, college, and all the competition.
35:53You have a book here.
35:55But Kaushik, you can get Amazon?
35:57No.
35:58You can get pre-owned.
35:59You have a category.
36:00Sir, you have a category.
36:01So, you compare me.
36:02I have a school, I have a school.
36:03I mean, you have a school.
36:04ISE, UOP, CBC.
36:07So, you are saying that Amazon India will be a lot of books on Amazon?
36:10Yes.
36:11Yes, sir.
36:12How many books are there?
36:13Sir, I have 3500 books.
36:15I have 3500 books from Amazon India.
36:18No.
36:19Do you have a lot of new books or used books?
36:22Sir, both are together.
36:24Which category is the most important?
36:26Used medical books.
36:28Because there are new books.
36:29You have 5,000, 6,000, 3,000.
36:31And I have 800-900.
36:33And this is not Amazon.
36:35These are used medical books.
36:37No.
36:38Look, if you go home and compare it,
36:40you will get a lot of compared books on my second-hand book.
36:43And on your budget.
36:44I mean, you are like Amiro.
36:45You will get a new book.
36:46Amiro.
36:47But you...
36:48I don't know.
36:49Who will you do medical books?
36:51That's the question.
36:52Where do you do books from old books?
36:55I have a lot of vendors.
36:57Who have a lot of vendors.
36:59I have a lot of vendors.
37:00I've been there from Mumbai.
37:02Who have a lot of vendors?
37:03Sir, I've been there.
37:04Where did you learn to make a new website?
37:05I've been there.
37:06I've been there.
37:07You've been there.
37:08Where did you learn to make it?
37:09I've been there.
37:10Part-time or full-time?
37:11I've been there.
37:12I've been there.
37:13But then you might have dropped out.
37:14Why?
37:15I was a lot of fever.
37:18I didn't get a bit of exam day.
37:20This is a fever.
37:21A fever is a bit of a fever.
37:22A little drop-out.
37:24I don't even know what to do.
37:26I didn't enjoy it. I had to do business.
37:28Yes, I mean, I had a lot of fun to make a website.
37:31Is that your house now?
37:33Yes, it is.
37:34Look, I've seen a lot of 200-Rupiah jeans, 100-Rupiah shirts.
37:38It'll be solid.
37:40In fast fashion, it'll be online.
37:42You didn't think about it?
37:44No, I did it online.
37:46Sir, it's about RTO.
37:48Okay.
37:49Sir, the most important thing is the old face.
37:51Oh.
37:52What is RTO in 100-Rupiah?
37:54No, it doesn't happen.
37:55We don't know the customer.
37:56I had to buy something.
37:57I bought it.
37:58I bought it.
37:59I bought it.
38:00I bought it.
38:01What is this?
38:02I don't have to pay my money.
38:04How many books are you selling?
38:08There are 120-140 orders.
38:11I think I'll sell books for two vendors.
38:14How much is the amount of money?
38:16Because you'll get a little bit of commission.
38:18The vendor said that we'll give you 200 books.
38:21I bought it.
38:22The MRP is 800-Rupiah.
38:23I put it in 500-Rupiah.
38:25It's about 30-40% discount.
38:27I bought it.
38:28Now, I got the delivery charge of 59-Rupiah.
38:31So, it's about 59-Rupiah.
38:33If it's about 1 kg, it's about 100-Rupiah.
38:37I managed it.
38:38After that, it's about 10-Rupiah.
38:43So, it's about 200-Rupiah?
38:44It's about 200-Rupiah.
38:45It's about 200-Rupiah.
38:46Wow.
38:47How much is the amount of RTO?
38:48I got 15,000-Rupiah.
38:52I got 10% of RTO.
38:54So, it's about 12,000-Rupiah.
38:56And, with the clothing, it's about 12,000-Rupiah.
38:59And, with the clothing, it's about 10-Rupiah.
39:02It's about 10-Rupiah.
39:03How many 10-Rupiah?
39:04I mean, 10-Rupiah.
39:05I mean, 10-Rupiah.
39:06I mean, it's about 98,000,000.
39:08I mean, it's about 200-Rupiah.
39:10I mean, it's about 200-Rupiah.
39:11Yeah, yeah.
39:12You do the same thing.
39:13If you ask the truth, it's about 100-Rupiah.
39:15You didn't make your page on Instagram?
39:18Yeah.
39:19So, who makes it?
39:20You make it?
39:21I don't make it.
39:22You don't do anything in marketing.
39:24You don't do all your orders?
39:25No.
39:26I do Google Ads.
39:27You do Google Ads?
39:28Yes.
39:29You do it yourself.
39:30How much do you pay for every month?
39:31Now, in a month, it's about 500-Rupiah.
39:33500-Rupiah?
39:34You do Google Ads?
39:35Yes.
39:36There are 200 orders.
39:37You can buy it.
39:38You can buy it.
39:39Organic.
39:40Who has taught it?
39:41You don't get orders from this?
39:42No.
39:43We can't open it.
39:44We can't open it.
39:46We can't buy it from this.
39:47We can buy it from this.
39:48People come to the profile.
39:49You can also become a seller on Amazon.
39:52They have around 15 crores.
39:55They come to buy it every month.
39:57They buy it from them.
39:59They have two new options.
40:01They will take it from you.
40:03The marketing and the marketing and the marketing,
40:06there's a lot of good things.
40:07But the marketing cannot open it.
40:09Go ahead.
40:10It's like you have a big brand.
40:11So we need to make our brand new.
40:12Because from this moment we need to make our brand new.
40:13What is the dream?
40:15What do you want to make?
40:16I want to make the second name in category one brand new.
40:19What do you think?
40:21What should you do to make 1-2-3 things?
40:23First of all, we have to make our team.
40:25Second, we need to make the RTO and deliver.
40:29And third, we need to make an inventory of listening.
40:33When it comes to $3,000 and $10,000, $15,000 in listening,
40:37it will be more than an order.
40:39But when it comes to order, it will be more than a profit.
40:42It's quite simple math.
40:44If you're not aware of it, I don't understand this.
40:48Because in 6 years, your money is coming out.
40:53You can't come out in 10,000.
40:54You live with mom and dad.
40:56So the money is coming out.
40:57Yes, the money is coming out.
40:59Oh, of course, this is because of that.
41:01You can't get married.
41:03No, my wife's number is my engagement.
41:05Oh, my God.
41:07Did you tell him?
41:08Congratulations.
41:09Congratulations.
41:10You know, the only one who knows,
41:12that the house is coming to my house.
41:13Oh, my God.
41:16That's why we're going to open the sand.
41:20Yes.
41:21Yes.
41:23So if this doesn't work,
41:25So then you'll go to the shop of Papa's?
41:27Of course.
41:27The business of Papa is coming in understanding...
41:29...but what's the most powerful thing in life?
41:33Time.
41:33You've never come to mind that my time is wasting?
41:38No.
41:39Look.
41:40If you get 2,000,000...
41:43...2,000,000...
41:45...10,000...
41:45...then you get to understand how much you need to grow.
41:48But it's a big deal.
41:50Now you've got a car on there.
41:52Yes, sir.
41:53There's no chance to get here.
41:58We can't get a chance, sir.
41:59This is the chance to get a chance, right?
42:02Now, sir, when you get money from here...
42:03...or wherever you get a chance...
42:05But you've got 1,000,000,000...
42:08...why don't you get to be able to reinvest it?
42:11In the beginning, there are mistakes.
42:12My money is also dead.
42:13No, I know.
42:14But you put 500,000 in the market.
42:16You've got 2,000,000 and you've tried it.
42:18I've got a lot of money, but I won't be able to get the order.
42:20Yes.
42:21So now, if you get money from investors, you'll get pressure to increase sales.
42:27So how will I increase?
42:28Because I'm not increasing in marketing.
42:30If you're not increasing in marketing, you don't need money.
42:34You go to Dariagansh and there are 1,000 suppliers.
42:38You put their inventory in listing and you'll be working on it.
42:40So you'll get $3,500,000 to $3,500,000.
42:43Those are selling sales, right?
42:44I don't know.
42:45Now, in second-hand, there are books in my second-hand, right?
42:50And in medical, there's less money.
42:52You don't need money, right?
42:53You just need to eat a little bit.
42:55No, sir, we need to make a team, sir.
42:58Goshik.
42:59Look, the thing I hear is that you don't even understand that you're competing with Amazon.
43:07There are many sellers in India are making 100-200 crore businesses.
43:11Of course.
43:12There are very profitable businesses.
43:13You don't need to do it on your website.
43:16No, but I don't have to fight Amazon.
43:19I don't have to fight.
43:19I'm just in the book category.
43:21I mean, you're not in the book category.
43:23Anyways, I understand.
43:25I know, I know.
43:26All my love to you, Goshik.
43:27You can play.
43:28There are a lot of mission values.
43:29I can't play.
43:30So that's why I'm out.
43:32Goshik, you're not going to listen to us.
43:35I've understood.
43:36It's a mistake.
43:38My mother calls me.
43:39I was a kid, but you're in the deep territory.
43:44So, good luck.
43:45Even I am out.
43:46I don't want to make this business.
43:49I've told you.
43:51You can do it in your mind.
43:55I feel like you can make this business.
43:57You can make a 10-20 crore books.
44:02You can make a profitable business.
44:04But the hunger that comes to realize that I'm going to fail.
44:11And I have to do something.
44:13It's a learning curve.
44:14I don't want to see you in your six-year-old journey.
44:20All the best.
44:21I'm out.
44:21I feel like you have a lot of comfort that you have a good back-up plan.
44:30And if you have time left, eventually you'll be tired.
44:35As soon as you're tired, you'll be tired.
44:37As soon as you're tired, and you'll be tired of 35 years,
44:41you'll be tired of that.
44:42And come on the right track.
44:44I don't like you're going on the right track.
44:46But I'm out.
44:47Wish you all the best.
44:48Wish you all the best.
44:49Are you ready to close your company?
44:54I won't be able to close your company.
44:56See, that's the problem, right?
44:58When mentors are giving you advice, you're not ready to listen to your company.
45:02And somebody who's this close-minded, that's not good for your future as well.
45:07And any investor will not be able to do any work with you.
45:11So I wish you the best.
45:12But I'm out of this today.
45:14Listen, take a look at your book's books.
45:17You have to read both of them.
45:18You might have to lose a little bit of trouble.
45:20You have to read both of them.
45:21Okay?
45:22All the best.
45:23And keep it open.
45:24Bye-bye.
45:25All the best.
45:26See you, Kausha.
45:27Bye-bye.
45:28See you, Kausha.
45:29Bye-bye.
45:29Feedback is true.
45:30Yes, I don't have to be able to keep them in the company.
45:32I don't think it's going to be able to keep them in the company.
45:34I don't think it's going to be able to keep them in the company.
45:36I don't think it's going to be able to keep them in the company.
45:38We've made three sisters.
45:40An India's next-gen beverage brand house.
45:42Which serves as a non-alcoholic.
45:44So just, without a hangover.
45:46I'm from Banaras.
45:48I came to Mumbai in 2006 for the first time.
45:51I started with the rickshaw.
45:52After I started with soda pop.
45:54Then we put a plant.
45:55We put a lot of people in the plant.
45:58We put a plant from 12 soda pop stalls.
46:02Yes, I put a plant.
46:03What a matter of this.
46:04How inspirational it is.
46:06Today, there are 25 different Indian art forms in India.
46:13We put a paper paper in Andhra Pradesh.
46:17And this art is brought to you.
46:19In the Neemirathi.
46:20From the hands of the artist's hands.
46:21To the walls.
46:23I love the fact that the artist's photo is here.
46:25So you get to know about the artist.
46:28Yeah.
46:28And then this painting.
46:29By the way, I love it.
46:30It's real gold in that, by the way.
46:31It's gorgeous.
46:32This is not just great gifting, but great sense of nationalistic pride.
46:37I think it's a fabulous concept.
46:50And this is the only way fashion, quick commerce will work.
47:06Quick commerce will work.
47:09Music
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