00:02The UK government is partnering with technology firms, academics and independent experts to build
00:07what it calls a world-first framework to detect harmful and deceptive deepfake content online.
00:13Deepfakes are synthetic images, video or audio that use artificial intelligence to show events
00:19that either did not happen or put words and actions into people's mouths. The initiative
00:24aims to establish consistent standards to assess how detection tools respond to threats such as
00:29fraud, impersonation and non-consensual intimate content that affects people's privacy and safety.
00:36New legislation has already made creating or requesting non-consensual deepfake
00:40intimate images a criminal offence.
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