00:01In Ecuador, the carnival celebrations began with the arrival of Taita Carnaval, marking an opening with a strong traditional focus.
00:10Taita Carnaval is a mythical figure and a symbol of abundance who leads the carnival celebrations, representing good fortune, fertility
00:17and the connection with the Pachamama.
00:19The emblematic character predated alongside 50 delegations, paving the way for the traditional festival of flowers and fruits.
00:27Shopping centers, small businesses and visions also play an important role in the festivities, generating a considerable economic impact.
00:36This year, the national holiday will be celebrated from Saturday, February 14th to Tuesday, February 17th,
00:42four days during which the Ecuadorian people will experience the joy and excitement of their traditions and cultural identity.
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