00:00I think the main thing for me is that you are the platform.
00:03The platform isn't true. You are the platform.
00:05And I say that as somebody who was on Vine.
00:08I say that as somebody who was on, as an Instagram comedian,
00:12back before they even had videos, when they just had pictures and memes.
00:16I say that as somebody who's been on social media for a very long time,
00:19and people know me from TikTok.
00:21I would say it's not necessarily the platform.
00:24It is who you present yourself as on these platforms.
00:27And the number one advice I always try to give is that do something
00:32that if it was to blow up tomorrow and people expect that from you,
00:35that you will be happy with doing it.
00:37Because I know a lot of people, they will make videos
00:38or they will do things that's quick or do things that's trending.
00:41But what if that thing takes off and now for the next three years,
00:45people only want that from you?
00:47And if it's something that you genuinely don't want to do,
00:50you're going to be miserable.
00:51So I say do something that you genuinely want to do,
00:54and the numbers will come, the accolades will come,
00:56the money will come.
00:58It's about doing things that you feel like you are genuinely passionate about.
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