00:00People who are looking to monetize your brand, I really think it does start with your story.
00:05If you try to start with like, how do I make money? Or how do I get in front?
00:10I think we're living in a time where people can see through that.
00:13And it's just not going to get traction.
00:15But if you really start with, these are the things that interest me.
00:18Or these are the things that I'm building.
00:20You can build a community. And when you build a community, you build an audience.
00:24And when you build an audience, brands will be attracted to that.
00:27So for anyone who's trying to figure out what's your lane or your niche,
00:32I really would suggest like starting with what are you genuinely interested in?
00:36For me, I didn't want to be a CEO that only talked about business.
00:40So if you come to my page, I'm talking about the fried chicken I ate last night.
00:44I'm talking about dating when I go to London.
00:46I'm talking about all the things that make me human.
00:49And I had a lot of people that said CEOs should look like this.
00:53CEOs should stand like that.
00:55So start with yourself, build your audience, and build community.
01:00You never know if the person sitting next to you happens to work at a really incredible brand.
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