- 3 weeks ago
From her iconic beaded braids, to her winged liner, to her bedazzled ponies on the court, tennis superstar, Serena Williams has long been a beauty trendsetter. Join Serena at the Beautycon stage as she discusses her new brand WYN Beauty, where her passion for beauty began, what it took to turn her dreams into a profitable business, why the movement-centered beauty brand is so important right now, and more.
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LifestyleTranscript
00:00Starting when was something that I kind of always wanted to do.
00:16I had to kind of learn how to do my own makeup because I had to show up in all these different
00:21countries.
00:22Literally no one in the country was my complexion.
00:24I'm wearing my liquid eyeliner.
00:25I don't need it to move.
00:27I need to just kind of stay for the whole three hour match of me just pouring down sweat.
00:35Is there any way to put like a W on this?
00:47Guys, get into this makeup look by Serena Williams.
01:13She really outdid herself this time.
01:16Like look at the brows, honey.
01:18You see the brows?
01:20Lawless.
01:21That match.
01:22None of that ashy stuff.
01:23The mascara?
01:24Should I want to tell you I don't have no lashes?
01:26She got me looking beat, girl.
01:30You see this?
01:31You see this?
01:32This is her first complexion launch.
01:33And you know why it's so good?
01:35She's a black woman.
01:36That's what I'm talking about.
01:37I like them hard.
01:38I like them full.
01:39I like them strong.
01:40And talking about my brows.
01:41I promise.
01:42So when I do my brows.
01:43I like them hard.
01:44I like them strong.
01:45And talking about my brows.
01:46I promise.
01:47So when I do my brows, I like them full.
01:48I know you guys give me slack about it, but it's how I like them.
01:49I like them.
01:50I like them strong.
01:51And talking about my brows.
01:52I promise.
01:54So when I do my brows, I like them full.
01:56I know you guys give me slack about it, but it's how I like them.
02:01I like my brows.
02:02I like my brows.
02:03You gotta do what you like.
02:04You gotta do what you like.
02:05This is the word of mouth Max Comfort Matte Lipstick.
02:10And it really has to do with my brows.
02:13I like them.
02:14I like them hard.
02:15I like them strong.
02:16I'm talking about my brows.
02:17I promise.
02:18I promise.
02:20So when I do my brows, I like them full.
02:23I know you guys give me slack about it, but it's how I like my brows.
02:26You gotta do what you like.
02:27This is the word of mouth Max Comfort Matte Lipstick.
02:30And it really has to do with the brush, you guys.
02:33I mean, this does no justice to it.
02:36And this is a game changer right here.
02:38Serena, you really, really did it with this.
02:40Cause I love the product.
02:42Hey Serena girl, we see you.
02:53Alright, alright, alright.
02:55Beautycon Essence.
02:56Y'all look beautiful out here.
02:58Hello.
02:59Hello.
03:00Can I get some energy?
03:01Hello.
03:02Uh-huh.
03:03Uh-huh.
03:04Uh-huh.
03:05So I'm your host.
03:06I'm Kaylin Charbonnet.
03:07And we have a really big special panel for y'all next.
03:10This is the passion to profit.
03:12Do y'all know why we here?
03:13None other than the only iconic tennis superstar is here.
03:18Serena Williams.
03:19Can I get a little noise?
03:20A little energy?
03:21Uh-huh.
03:22So iconic on and off the court, tennis superstar Serena Williams is here to share her journey from player to slayer.
03:32Right?
03:33She has dropped this brand called Win Beauty.
03:36And don't we all wanna win?
03:37We all winning.
03:38Y'all winning.
03:39Y'all looking good.
03:40Right?
03:41So discover where her passion for beauty began.
03:43The steps she took to turn her dreams into a thriving business.
03:47And the significance of a moving, centered beauty brand in today's world.
03:52But first, allow me to introduce our moderator, Ms. Kari Champion.
03:56She is a distinguished broadcast journalist and television personality who has significantly impacted and advanced the sports media industry for broadcast.
04:06Everyone, let's go ahead and give a warm welcome to Kari Champion and Serena Williams.
04:17Y'all showed up.
04:22You guys showed up.
04:24And you look well.
04:26Everybody looks really good.
04:27My name is Kari Champion.
04:29I am the moderator for this lovely fireside chat with the best that there is, in my opinion.
04:37I have one small story, so you guys have to give her her proper love.
04:41Serena Williams, at the beginning of my sports career, was one of my favorite heroes.
04:46I worked at the Tennis Channel and I covered her as she was the world number one.
04:51And how she went on with her career has been something that's truly extraordinary.
04:56And she's been generous and she's been kind to me, so this is an honor for me to sit here and talk to her about life after tennis.
05:03This lovely beauty line.
05:05You all know that she's, and I'm not even going to say one of the greatest tennis players.
05:10She's one of the greatest athletes of all time.
05:16One of the greatest athletes of all time.
05:18And if you talk to me, I'll tell you the number one because of what she's been able to do.
05:2523 grand slams in the open era.
05:32World number one for over 300 weeks.
05:34Talk to me.
05:37We're not doing that anymore.
05:38And you guys, you know Wimbledon is going on right now.
05:41This is the first time since 1996 that a Williams sister was not at Wimbledon.
05:48I know it's sad, right?
05:51But she's here with us.
05:53Without further ado, let's welcome the queen, Serena Williams, to the stage!
06:03Look at this!
06:11You're over to the left, to the left.
06:13Serena, did they show up?
06:18Hey!
06:19Oh my gosh!
06:22This is crazy.
06:23Hi everyone!
06:28Serena, look at all of these people.
06:30We get the skirt.
06:31Wrong direction.
06:32Gotta get the skirt right.
06:33Gotta get our skirt right.
06:35Before we start, I mentioned to everyone what this moment means.
06:39For me, but for them as well.
06:40One of the greatest athletes of all time.
06:43You recently retired.
06:45How has retired life been?
06:48I evolved.
06:50I didn't necessarily retire.
06:51I feel like I'm a little too young to retire.
06:54Yeah, yeah, yeah.
06:55But I had an evolution into a different life.
06:57I'm a mom and I definitely want to spend a lot of time with my kids.
07:01And it's so fun.
07:02I just love being with them so much.
07:05Congratulations on number two, you guys.
07:07You just recently had one.
07:09Yes, yes.
07:11Congratulations.
07:13Yeah, that means a lot to me.
07:14And also, we'll talk about some of the stuff that I'm doing.
07:17I'm doing a ton of stuff in the business world.
07:20And that kind of is one of the reasons why I'm here.
07:22Yes.
07:23Yeah.
07:24We're here because, as you well know, Serena has been very vocal about starting businesses and helping young women start businesses, women in general, with Serena Ventures.
07:33Yes.
07:34Can you tell everyone about Serena Ventures?
07:35Yeah.
07:36Well, I started Serena Ventures about five and a half years ago.
07:39And my goal was to invest in women.
07:44I was, at the time, this was a few, this was a while ago.
07:46At the time I learned, I was at this huge conference and there was all these people speaking.
07:51And the CEO of JPMorgan Chase was on the stage and he was interviewing the CEO of Clear.
07:58And they were talking about, and her name is Karen.
08:02And Karen had said that less than 2% of all VC money went to women.
08:06And I thought that she was mistaken or I thought that she had misspoke.
08:10But it turns out she didn't.
08:12That was at the time.
08:13That was about seven years ago or maybe eight years ago.
08:16The number hasn't drastically changed, but it is moving up.
08:20But I wanted, I felt like the only reason, the only way to change that number is to be the person writing the checks.
08:27And so I think that, yeah, I think that we can make such a big difference for me.
08:32It's like if people writing the checks look different on their skin and they, you know, are different,
08:40then they're obviously going to write to people that look like them.
08:42So I think it wasn't anything negative for me.
08:45It was just like changing the narrative, changing who are actually distributing funds.
08:49And with our fund, we invest in everyone.
08:52I really, truly believe in diversity of everyone having a seat at the table.
08:56But it's who you hire at the table.
08:58The people that you hire are, they look at, they look at companies different.
09:02Women tend to look at companies different.
09:04We tend to invest differently.
09:06And so, yeah, we have a few people on our team.
09:10And it's been really fun to invest in other women, to invest in men, to invest in people of color.
09:15It's been something that, you know, just embracing the, to invest in everyone.
09:19We really don't care what we like.
09:20We invest in great companies.
09:22And so, it's been really fun.
09:24You have been very successful on and off the court, clearly.
09:27She's been successful on and off the court.
09:29Sure.
09:30And when you have a platform, it's really beautiful to create the change that you want to see.
09:35So we thank you for doing that.
09:37We really do.
09:38Thank you. Yeah.
09:39I have to get into what we are all here for.
09:42Because we want to, all I do is win!
09:44I don't think we have the rights to that, do we?
09:46Yeah.
09:47I can't sing that, can I?
09:48Well, we are friends, so I don't think he would be that mad.
09:50Win Beauty, a new company, brand new, launched about three months ago.
09:57I know.
09:58Talk to us about the company.
09:59Yeah.
10:00Talk to us about the product and the inspiration.
10:02Yeah.
10:03Well, so, when I played tennis, it was for me as an athlete and at the time as a tennis player in particular.
10:09Tennis is obviously a solo sport.
10:11And one of the things that I always tried to do was try to represent myself the best that I could while I was on the court.
10:18And that wasn't always very easy.
10:20So I would always, like, try to find the best eyeliners that would last through, you know, Wimbledon three sets, you know?
10:27And, like, just pouring sweat.
10:29And rain delays and all this crazy stuff.
10:32And I also tried to find the best mascaras.
10:34And so I would go down this path of just finding makeup that would really last for a very long time.
10:39And it was crazy.
10:41I used to make my own skin tint.
10:43I would grab, like, a foundation and I would put a sun cream on it to try to just, you know, because I could never find anything in my color or anything.
10:55You know, especially 20 years ago, you know?
10:56You wanted, like, a tinted moisturizer also, right?
10:58That's something that you were looking for?
11:00Yeah.
11:01Well, because they were out there, but I could never find anything that matched me and that looked good on me.
11:05And also we're talking about 10, 15, 20 years ago.
11:08So it was just a different time in the world.
11:11And this was always something that I was passionate about.
11:14Anyway, so fast forward a few years and when beauty came in fruition in my mind because I was still playing tennis, but this was about five years ago before COVID even happened.
11:24And just trying to understand what I would like to bring to life and what I would like to see in terms of beauty and kind of my play on it.
11:31So obviously I was inspired by tennis balls because I kind of have this love affair with tennis.
11:35We love.
11:36And tennis will always mean so much to me.
11:39It's the reason why, frankly, I'm here, you know?
11:42And so I just love the sport.
11:44And I always felt like, what means the most to me?
11:47And that kind of was a lot of the inspiration behind our chartreuse.
11:52I noticed that, and this is something, like I said, long time fan, obviously covered you for so long.
11:58You have always been into beauty and fashion.
12:02This isn't a new venture for you.
12:04You have, most recently, I saw you in Paris looking amazing, walking the runway.
12:10Did y'all see that?
12:11On the Twitter and the socials?
12:12That was so fun.
12:13Oh, socials.
12:14We don't say Twitter no more.
12:15That was so fun, yeah.
12:16That was fun.
12:17You looked amazing.
12:19So where did that inspiration come from?
12:20When did you decide, I love beauty, I love fashion, this is something I want?
12:24As someone won, and I don't even want to say growing up in Compton, but just living all over the world.
12:30Well, you kind of had to be fabulous growing up in Compton, obviously.
12:33You had to be.
12:34Okay.
12:35You know?
12:36There's so many amazing things coming out of Compton.
12:38They not like us, but go on.
12:40Yeah.
12:41You know, can't everyone be like us?
12:43Um, but, but it was, it was so cool because my mom was always someone that I always looked up to and she, um, she didn't have a lot of time for beauty, but she did.
12:55The little time that she did have, she always was, what's the word? Presentable?
12:59She always looked really nice.
13:00Yes.
13:01Yeah.
13:02Um, and so I don't know.
13:03I think that kind of made a lasting effect on me and I always has been into it.
13:06Just talk about a junkie.
13:08I kind of just want to get out of here and just kind of visit this whole place.
13:11Um, but yeah, so it's always something that I've been truly just so passionate about.
13:16And even like I said, years and years ago, I didn't know it was called tinted moisturizer, but that's kind of what I was doing.
13:22And that was really fun.
13:23Um, but yeah, it's just something that I've always been passionate about.
13:26Well, then you take these two passions and, and I have to remind everybody, I would, I would remember, and you watched her play tennis.
13:34How do you, as an athlete, and I know women think about this all the time, specifically with your beauty line.
13:39You want to create something that lasts.
13:41We start, we at, I'm working from morning till night.
13:43I want to look good throughout the day.
13:45That's something I don't think a lot of brands taken, take into consideration.
13:49And for you, that was top priority.
13:51Yeah.
13:52So, um, I like the word active beauty because first of all, there's so many people in the beauty business right now.
13:57And I was like, well, if this is what I want to do, what really speaks to me?
14:02What is authentic to me?
14:03What, what are things that I really would use?
14:05And I'm like, well, I'm a very active individual.
14:08I love kind of working out, but even, even throughout that, my life now is way more active than it has been because, um, I'm also a mom.
14:17And so I'm driving the kid to school and I'm picking one up and then the other one is a little baby.
14:21So I'm with her and, you know, just showing up every day.
14:25I don't necessarily want to put on a full face of makeup, but I want to put something on that I can wear every day and that can last.
14:31So for me, it's about lasting.
14:33And more than anything, I wanted a clean makeup.
14:35So everything in our line is completely clean because that also means a lot to me.
14:39I'm very picky about what I put on my face.
14:41I think that we should all really look into long term.
14:45What are we actually putting on our face?
14:47Cause it can affect us long term.
14:49So it was really important for me to have clean makeup.
14:51And then in addition to that, um, it needs to last long.
14:54I genuinely in my day don't have time.
14:56And between everything I'm doing, running a business, having kids, and I also cook.
15:01So I am the chef of the house.
15:03So, but I don't cook on Wednesdays since we order pizza.
15:06Okay.
15:07Okay.
15:08We got that.
15:09No Wednesday cooking.
15:10And I have takeout on like Thursdays.
15:11Okay.
15:12Okay.
15:13So we cook two days a week.
15:14I mean, my husband does the weekends.
15:16Okay.
15:17Okay.
15:18So we cook when we can.
15:19Yeah.
15:20We cook when we can.
15:21Yeah.
15:22We cook when we can.
15:24Yeah.
15:25Monday, Tuesday, and Friday.
15:28Sometimes.
15:29On Friday.
15:30Not all the Fridays.
15:33Wait.
15:34Every lady in the audience is like, yes.
15:36You know.
15:37I understand.
15:38I understand.
15:39When I get there.
15:40It's interesting because you talk about.
15:43I gotta get serious.
15:44I'm serious now.
15:45We're very, it's very important right now.
15:47First of all, this is Serena when she said she's evolving.
15:50Serena Evolved is fun, Serena.
15:52Serena Evolved is, you were always fun, but I like to see you on the hot ones, eating wings.
15:57Yeah.
15:58Like all the things.
15:59This is a good season, no?
16:00Is this not a beautiful season?
16:01It is.
16:02It's a summer of wind.
16:03So it's a summer of fun.
16:04It's a summer of beauty.
16:05I just want to have a good time and life is precious.
16:08And you know, I just enjoy it.
16:10I agree with you.
16:11Talk to us about, as you build Wynn, the foundation.
16:14I've met some of the people that work with you backstage.
16:16Very fortunate.
16:17Amazing group of women.
16:18What are the pillars or the ethos of this foundation?
16:21Even though you've talked to us about Serena Ventures, I'm pretty sure when you put this
16:25together, you had in mind something that represented you also on the inside, not just physically.
16:30So that's, there's so many answers to that question.
16:33Obviously, I wanted something that could represent me, the way I look, my skin color, and everyone
16:38out there as well.
16:39People that look like me and also people that don't.
16:42So I wanted to make sure it's kind of built like my VC company at Diversity.
16:47In addition to that, for me, it's super important to have women involved on the back end.
16:54Because that makes sense as well in terms, you look at the best companies, there's women, there's men, there's
17:00everyone involved on the back end as well.
17:02And really people that are passionate about makeup, people that share my passion, people that
17:07understand my idea of active beauty, which is just something that's fresh in the market
17:12and that's totally different.
17:13But it's something that is really unique.
17:16So yeah, for me, it was just finding those, the perfect match and the perfect mesh of people
17:23that could all come together and just work on that vision.
17:26When you say on the back end, are you talking about suppliers, people who come in and...
17:30Yes, people mostly that works on the team as well.
17:33Because when you're building a company, first of all, I have really big goals and my goals
17:36are always sky high.
17:39But I want that, I want the people part of the company to be a part of the big win.
17:44And so that, oh, no pun intended, but to be a part of that.
17:47And so for me, it's really important to make sure that we are making sure that everyone in the working
17:52and behind the scenes, women, people that are working in front as diverse women, men, like everyone
17:57that can be a part of it.
17:58There are a lot of people in the audience right now who have the same vision of creating
18:02or have a product that they've tried to create, not necessarily just this particularly, but in the beauty world.
18:07What advice are you giving them to get a good start, a good sound start as a businesswoman?
18:13Yes.
18:14I think, first of all, nothing can beat hard work.
18:19I mean, that kind of sounds cliche a little bit, but hard work is a number one thing.
18:24And having a plan, I think, is another thing.
18:26My dad always says, if you fail to plan, you plan to fail.
18:29And this is really true.
18:31So, you know, definitely having a plan and having ideas and understanding that it doesn't happen
18:37in a snap of the fingers for every company that you see made it within a year.
18:41There's probably 20,000 companies that didn't make it at all.
18:45And then other ones, even more, that are just making it on a different level, like growing basically.
18:51And so those are literally one in a billion type companies.
18:55And it seems like you see a lot of that.
18:57And so it seems like, oh, I can just, you know, win quickly.
18:59And that's not necessarily what it is.
19:01You really have to kind of get in there and put a lot of hard work into it.
19:04Hard work is important.
19:05And I hope everyone in here really heard that message.
19:08Because even at your level, you understand how difficult it is to make something come true.
19:12People think you can just make it happen.
19:14Yeah, everything that I do now is, you know, for the brand.
19:17And, you know, just talking about it, how much I love it, you know,
19:21because I truly, really am obsessed with it.
19:24It's not even healthy at this point.
19:26Let's take my, should I take, should we?
19:28Hands off.
19:29Yeah, I can't touch it.
19:30You know what the best part is?
19:31You're going to give a demonstration.
19:33Yes, yes.
19:34So you guys are going to, the people who are here, you all will have an opportunity.
19:37You all will have an opportunity to witness Win, to witness Serena talk about the products
19:43that she loves the most, things that she thinks are amazing for us.
19:47And before we do that, I got a couple of more quick questions for Serena.
19:52If you guys want to tell me, does somebody in the audience want to scream out one appropriate
19:56question for me to ask her?
19:58You go right here.
19:59Oh.
20:00Hi.
20:01Hi.
20:02I'm from Los Angeles, California, and I wanted to know the importance of how do you think
20:08your beauty line inspires young girls as you live in all these different worlds?
20:15In short.
20:16Yes.
20:17And he also said he was from Los Angeles.
20:18Shout out to LA.
20:19Shout out to LA.
20:20Los Angeles is very important.
20:21How many people from LA in the house?
20:25Okay.
20:26Okay.
20:27Me too.
20:28Me too.
20:29Me too.
20:30That's a really good question.
20:31It feels like you came prepped for that one.
20:32So good job.
20:36You know, for me, it's just about being who you are and being very authentic.
20:37And I feel like it's important for young people, no matter who you are, to always just be you.
20:43And to not kind of feel like you have to fold to the forms of what people think you should be or fold to the forms of what people think beauty is.
20:50Or...beauty is however you make it.
21:05And I truly believe that not only that, not only beauty but everything is how you make it.
21:17way and your perspective it doesn't matter what anyone says you know just always keep a positive
21:21attitude and just understand that that's you know just be okay to be you and it is okay to be you
21:28in a world today where they want you to be anything else you have done nothing but represent
21:33yourself truly to who you are and so that is the message which we appreciate and we receive from
21:39you thank you thank you for saying that thank you um do we can we talk about or i don't know can we
21:47talk about the they not like us or should we the what the they not like us song or oh i love that
21:54song that's like the hit of the summer when they play that jam i'm jamming yeah that jam is jamming
22:01do you remember the time you crip walk oh yeah i well i do it all the time oh i do remember the
22:09one time but she's like excuse me i'm crip walking all the time and and does that song get a crip walk
22:15or oh absolutely yeah no it is it is definitely you're definitely crip walking that song it's so
22:22cool what he did though bringing everyone to the stage that was incredible i honestly from compton
22:27i couldn't believe it well that was what i was incredible i mean he really and you put compton on
22:32the map we got demar de rosen we have kendrick we have kendrick lamar doing it the city has so much
22:38special meaning outside of just its history with rap culture how do you feel about that city and
22:43what it what it means to you i mean growing up in compton was a special time i mean we grew up around
22:50the time it was dr dre and easy eve you guys remember and then um snoop dog was in linwood which
22:56is literally the next street over from where we lived in compton so we were like right on the line
23:00people across people um on the other side of the house were in linwood and our side was compton so it
23:06was just like it was such an amazing time to just and i was really young but i still remember like
23:13how cool it was and just you know just being a part of that culture and then growing up in that era and
23:18training on those compton courts and even training in watts and then you go and you talk to people like
23:23dre and they're like oh we remember passing by and they're like no way you know and wow wow crazy like
23:29how small that was and and all these amazing artists and athletes all coming out from this one
23:37tiny city that just means so much so it's just really just really cool memories and just really
23:43cool things to just look back on i think that's special uh because you definitely along with others
23:48but you and your sister definitely put compton on the map we appreciate that thank you for the question
23:52from los angeles what we're going to do now is we're going to take a bit of a break because someone
23:58sophia dennis is coming out and we are going to do another display if you will of makeup ben yes you
24:06guys give it up for serena she's not going to go anywhere just go to the back she's going to get
24:10some beauty products and we're going to do it right for y'all be right back in just a few minutes
24:22you
24:24you
24:25you
24:27you
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