00:00Super Bowl ads are known for pushing limits, but one campaign stood above the rest.
00:05Amazon's Alexa Mind Reader commercials set a benchmark the industry still talks about.
00:11Years later, its impact remains unmatched.
00:14Hey babe, check this out. Alexa, it's game day.
00:19Streaming football on Prime Video. Closing blinds. Chilling rosé.
00:24Rosé?
00:25Well, it's an afternoon game.
00:27It's like she can read your mind.
00:31The ad starred Scarlett Johansson and Colin Jost, instantly drawing attention.
00:36It went on to become the most expensive Super Bowl commercial in history.
00:40That same year, it also finished as the most watched Super Bowl ad on YouTube.
00:45The campaign blended celebrity, humor, and technology at the highest level.
00:50Its reach went far beyond game night and into pop culture memory.
00:54Some ads fade fast, but this one still defines an era.
00:58Some ads fade fast, but this one still defines an era.
00:58It's like, open up cat Dispatch.
01:01The.
01:01This one has Peng Novime.
01:01This one is really better.
01:03So the CIA's the right one is also going to share with you.
01:03A watch.
01:04This one has made me watch watch it.
01:04A watch.
01:05This online universe...
01:06This one was a personal experience and not only one of otherų.
01:07It's a great brain obsession.
01:07It's a re Beautiful broadcast.
01:08It's a funktioniert.
01:08It's such a party in Go.
01:09It's so-to be an
01:25tough cat.
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