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  • 2 days ago
\Charismatic and always animated, Sho Madjozi is about as hype as a cultural ambassador can get.

Reppin’ for the Continent, South Africa’s red-hot music scene, and her Tsonga ethnic group, Sho Madjozi has taken the world by storm with her hit single “John Cena.”

For the latest episode of our Sound Check interview series, AFROPUNK caught up with her after a high-energy performance at our Atlanta Carnival of Consciousness. In our chat she explains how the wrestler’s name relates to her love life, putting on for her people, and how Africa is finally getting recognized for its cultural contributions
Transcript
00:00You can't see me!
00:11That song, you know, I love John Cena. I'm a huge fan of John Cena himself.
00:15I watched a lot of wrestling growing up.
00:17But the song is actually not about John Cena. It's about a boy that I had or have a big crush on
00:27who I just felt like, you know, he just wasn't seeing me.
00:30I know at Afropunk, they like to say, we see you!
00:33But this guy was not seeing me at all.
00:35So I decided to make this song which was like, you know, you don't see me, maybe I'm John Cena.
00:49I think it's about time that the rest of the world realizes how vibey African music is.
00:54I think that before this, Africa was always seen as having value just in terms of natural resources.
01:01But it was never thought to have any value in terms of ideas or culture.
01:05And this is that era where it's like, oh my goodness, we can actually trade also in culture.
01:11There's something valuable that we can offer from our mind.
01:14That's something that's extremely different from what the relationship the rest of the world has had with Africa
01:20has been for the last couple hundred years.
01:22Like, it's very, very, very different.
01:24And it's exciting to be making music at a time when it seems like the rest of the world is ready for African music.
01:29People don't want to take the time to perceive of Africa as being complex and whatever, and we are.
01:38You know, I come from a smaller ethnic group in South Africa.
01:41I'm Tsonga. I use a lot of Tsonga in my music.
01:44That's something that really wasn't being done in my genre or within the mainstream nationally in my country before I came on.
01:50That until somebody does it, you don't really think, you know, it's possible.
01:55A lot of the Afrobeat guys and stuff started off trying to emulate trap or trying to do US R&B
02:03and saw that, okay, you're not going to beat people at trying to be what they are.
02:10The only way you can actually be something is to be who you are.
02:15My music has always been seen as something that really unifies people,
02:21and I think it's because everybody has had some experience in which they're an outsider,
02:25so everybody can relate to that story.
02:28Whether it's because you're black and having to overcome racism,
02:31having to overcome sexism, having to overcome homophobia.
02:35For me, coming from this small village, from an ethnic group that was really oppressed and undermined for ages,
02:41and then coming out and saying, actually, now this is the new cool.
02:45Everybody can relate to that story, and I think that's why my music kind of brings people together.
02:49Being booked at Afropunk, as always, is like a pleasure.
03:03It's really nice to do the Afropunk festivals this side as well,
03:08because I think it's really genuine to what they're trying to do, you know.
03:12You can't have Afropunk without the Africans, you know, being present.
03:15I always think that there's a connection between black people worldwide.
03:19When I've been eating all this southern food since I've been in Atlanta,
03:23and it clearly has remnants of West African food,
03:27and I'm curious as to whether the music, that's something that carries across still
03:32and remains generations later, that, like, afterwards, people can still have that in common, you know.
03:38I used to be cool when I used to come to, now you wanna act tough like John Cena.
03:42T-T-T-T-T
03:44T-T-T-T
03:46T-T-T-T
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