00:00We're here to be excited. We're here to know that this is history and not take this opportunity for granted.
00:09So we made something that exemplified the best of Shawn John.
00:13So, Mr. Combs, this is number four fragrance and you called it number one.
00:19Can you tell us? I smell rich. I remember that quote earlier, I smell rich.
00:25You guys smell rich, baby. So can you tell us how this compares to your other fragrances or what's the standout differences?
00:31This is like the evolution of Shawn John. We wanted to make something that exemplified this black excellence, unapologetically.
00:39And so we wanted to make our best fragrance, knowing that most people, they come and go, they're like celebrity brands.
00:46But no, this is, we're the first African-American CFDA award winner, you know, and we're the first brand as far as in street wear to last this long.
00:58We take a lot of pride in that for sticking to our timeless fashion and making aspirational fashion and not just making trends.
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