00:00How did Essence team up with JPMorgan Chase?
00:05We've been privileged to be partners with JPMorgan Chase.
00:09And through that partnership, you know, we've had discussions about how can we improve lives of black women.
00:16This is an area where we're not comfortable.
00:19The first time I had to sit down with a financial advisor, I was nervous.
00:23How did you develop the confidence to even start investing?
00:27At first I had to develop the confidence to make the appointment.
00:31Part of the conversations that we have, especially here at JPMorgan Chase,
00:35is we need to allow our clients to feel comfortable to have this conversation.
00:39It's simply someone looking at you and saying, what are you saving for?
00:43And then you simply say, do you feel like you have just enough, not enough, or more than enough?
00:49And it should be noted that you can start small.
00:51It's going to be 20,000 strong. We're all saving.
00:53And we'll start with 20,000 women.
00:55But we want this to be what's expected.
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