00:00Starbucks is bringing back a tiered loyalty system beginning March 10th, introducing green
00:05gold and reserve levels to reward its most frequent customers and boost
00:10visits as part of a broader turnaround strategy. The rewards program is a major revenue
00:15driver linked to about 60% of sales and executives say the new structure will better
00:20differentiate superfans who visit hundreds of times a year from occasional
00:25customers. The updated program adds perks like faster star earning,
00:30non-expiring points at higher tiers, exclusive experiences and new redemption.
00:35options.
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