- 13 hours ago
Shark Tank India 5 28th January 2026
Category
😹
FunTranscript
00:00You
00:05You
00:10You
00:15You
00:20You
00:25You
00:30You
00:32You
00:33You
00:34You
00:35You
00:36You
00:35You
00:36You
00:37You
00:38You
00:39You
00:40You
00:40I've got some products to make it.
00:41I've got some products to make it.
00:43I've got some products to make it.
00:45and I'll see you next time. Bye.
00:50I'll see you next time.
00:55I'll see you next time.
01:00See you next time.
01:05Bye.
01:10Bye.
01:15Bye.
01:20Bye.
01:25Bye.
01:30Bye.
01:35Bye.
01:37Bye.
01:39Bye.
01:41Bye.
01:43Bye.
01:45Bye.
01:47Bye.
01:49Bye.
01:51Bye.
01:53Bye.
01:55Bye.
01:57Bye.
01:59Bye.
02:01Bye.
02:03Bye.
02:05Bye.
02:07Bye.
02:09Bye.
02:11Bye.
02:13Bye.
02:15Bye.
02:17Bye.
02:19After going on in 2017,
02:24I'm sorry, Phyllis.
02:26But this diary felt that Papa...
02:29How much was her dream?
02:31Her dream was an urban vibe.
02:33How did she leave her home?
02:34This is why 1st November 2023,
02:37we started this business to kickstart.
02:39Now, slowly, India is vibing with urban vibe.
02:44So, Shaks, what are you thinking?
02:47Let's do an urban vibe.
02:49Let's fight and invest.
02:5190 lakhs for 2% equity.
02:54Welcome to the tank.
02:59You were telling me that this idea came in 2011.
03:02Yes.
03:03My husband came...
03:04He was a chemical engineer.
03:05Yes.
03:06His factory was closed in 1998.
03:09Then, they decided to do their business.
03:12So, they went to the Truth House.
03:14He was making a washing powder.
03:17He was my daughter of Rajat washing powder.
03:19He was a little girl for two or three years.
03:22He was a little girl.
03:24business. In 2006, we have developed our growth in 2006.
03:29We moved to Japan. I had a PhD in marketing. I had coaching classes.
03:34I started at home because I had to manage them.
03:37Plus, I went to college.
03:39I studied in Texas.
03:40It was my work in direct Texas.
03:43I worked for a magazine.
03:45Aunty.
03:46You have a great dad.
03:48Really?
03:49You have a great dad.
03:50I had to challenge myself in 2011.
03:54What's your story?
03:56I did MBA in Nepal.
03:58After that, I...
03:59I had a business partner HR in Nepal.
04:02I worked in some companies.
04:04And finally, we had to complete Papa's plans.
04:06You started at 7.
04:07Yes.
04:08So, I and Mommy...
04:09We started this business in 2023.
04:12And then Samradi...
04:14You are bigger.
04:15I am bigger.
04:16So, Samradi, what's your story?
04:17My first time started accounting in 2022.
04:19In 2016, I completed my C.A. and I joined Barclays Bank.
04:24In Chennai.
04:25After three years, I got promoted as assistant vice president.
04:29Then I came to Mumbai.
04:30I joined the Deutsche Bank in Mumbai.
04:32I had my risk profile here.
04:33I handled that.
04:34So, here, I joined the company and I...
04:35That, what do you do?
04:36That, what I did?
04:37That, one thing I have to say...
04:38That, you have to...
04:39so many girls have studied so much.
04:41This is very inspiring.
04:44Our mother is very strong touchwood.
04:46My father was managing so we didn't even think about anything.
04:49But then, when we went to school for a year, we had to see how...
04:54We will come out from this grief
04:55But she supported us
04:56She managed the entire show
04:58Very nice
04:59And she realized that my child is settled
05:04Now I can think of
05:06For her dream
05:07What the truth is
05:08Very nice
05:09Well done
05:09First of all, there was a gen diary
05:12There were all paths in it
05:14That's why my father is like a gen diary
05:16And she has a small pocket diary
05:18So that's
05:19How passionate are this product
05:21Or you would give it to us
05:22We will take all of these things
05:24We will take all of these accounts
05:26No, this is a movie type scene
05:28Which is a diary
05:29And then you took the formula
05:31It's quite tremendous
05:34Now tell us about these products
05:36Tell us about what it is
05:38Before we go
05:39We will go with that
05:40Let us show you a demonstration
05:41Let the product talk
05:42Show it
05:43Show it
05:44So this is our house
05:45That's the chimney
05:46With all the masala
05:47And oil
05:48And paste
05:49It has a power
05:50So I will show you something
05:51Clean it
05:52And show it
05:53So our
05:54Cleaner
05:55Is there any chemicals
05:56Or harmful
05:57Toxic
05:58Or not
05:59Anything
06:00So if you will see
06:01Then I will put it
06:02In my hand
06:03It's safe for your hands
06:04Also
06:06So we have to apply
06:0730 seconds
06:08If you leave it
06:09If you do it
06:10Then it works
06:11Immersification
06:12And then it will release
06:13It will release
06:14We have to do this
06:14Swipe
06:17And you will see
06:18all this
06:19I don't need to do much work here.
06:22What happens here?
06:24We spray it in general. We have to wait 30 seconds, but it doesn't need it.
06:28This is very effective.
06:29Because of that, your body is already safe.
06:34You can write more than scrubbing.
06:38Let's write the ingredients.
06:39It's not mandatory.
06:40It's not mandatory.
06:41It's not mandatory.
06:42So what is it?
06:45Aqua is a major component.
06:46Then we have surfactants.
06:49We use some salts and then we have fragrances.
06:54Do you have a SLEC?
06:55One is a CAPB and one is a SLEC.
06:58But this is a SLEC.
06:59It's very helpful.
07:02No, so there's a degree.
07:03Okay.
07:04You're using anything.
07:05So we have certified the NABR.
07:07We have checked the pH balance.
07:09So if you can do this,
07:10you don't want to do this.
07:11You don't want to do this.
07:14You can do it.
07:15You can do it.
07:17Our biggest thing is...
07:19That's the effectiveness.
07:20We claim that we will clean our products.
07:22And the product will be clean.
07:24No.
07:25No.
07:26No.
07:27No.
07:28No.
07:29No.
07:30So sometimes our website has been called Amazon.
07:32It's Flipkart.
07:33We can use some of these websites,
07:34it's a flip card.
07:34And Misho, we are dealing with four major platforms.
07:37Our products like launch
07:39on Instagram and YouTube.
07:41People put reviews on it themselves.
07:44What are your ratings on Amazon Flipkart?
07:46It is like 35,000.
07:49We have four ratings on the overall reviews.
07:51How many?
07:52On Misho.
07:53On 35,000 Misho.
07:54We have 35,000 reviews.
07:5635,000 reviews.
07:5735,000 reviews?
07:58Yes.
07:59On Amazon Flipkart, we are best sellers.
08:02Let me read it.
08:034.5.
08:04How many?
08:05How many?
08:06Last year, Amazon gave awards in Delhi.
08:09Then we got a best seller award.
08:11Wow.
08:12That was our first Diwali.
08:14That was our first Diwali.
08:15That was a real viral.
08:16That's why Diwali was out of stock.
08:18Yes.
08:19I think it was a 1,000 orders in one day.
08:20I talked to influencers about the marketing.
08:21I thought about their products first.
08:22When I talked to influencers, I said they were first going to sell products.
08:24If you feel good, do not feel good at that time.
08:29If you feel good, do not feel good at all.
08:34In the fridge, microwave, so it's safe for every appliance.
08:39It was very safe.
08:40So we told them that you want to put it in real.
08:42So they said yes, we want to put it in.
08:44So we want to put it in real.
08:45So two of them gave it in real.
08:47They gave it in real.
08:48$30 million.
08:49And we were out of stock.
08:50$30 million.
08:51Wow.
08:52And there were others who didn't put it in real.
08:54It was an overnight movie.
08:55And the day of the day, they made it in real.
08:59We ordered an Urban Wipe Kitchen Cleaner from Amazon.
09:02We just spray it in real.
09:04And then wait for 30 seconds and after another one was to get it.
09:07And in a few seconds, you can leave it in real.
09:09I will see the result of this.
09:10I am so impressed with it,
09:12because this is budget friendly and eco friendly.
09:14You have completed the dream of Papa's father in truth.
09:18Well done.
09:19Which type of cleaners do you have?
09:21There is another furniture cleaner.
09:23Sure.
09:24There is a bathroom cleaner, bathroom cleaner and floor cleaner.
09:28But if the packaging is a good place for you,
09:29if you look at it and see it, it's very dirty.
09:34If you look at it, it's like a moment.
09:36Wow, it looks good.
09:38Yes.
09:39If you look at it I guess you can see if there are your customers or millennials.
09:44So, I said, man, I don't think it's going to be 2 years old.
09:47I'm going to go.
09:49Yes.
09:50Yes.
09:51Yes.
09:52Yes.
09:53Yes.
09:54Yes.
09:55Yes.
09:56Yes.
09:57Yes.
09:58Yes.
09:59Yes.
10:00Yes.
10:01Yes.
10:02Yes.
10:03Yes.
10:04Yes.
10:04Yes.
10:06Yes.
10:07Yes.
10:08Yes.
10:09Yes.
10:10Yes.
10:11Yes.
10:12Yes.
10:13Yes.
10:14Yes.
10:15Unfortunately, our unit economics passed
10:16By THIS years, the fog is 27%
10:19In our logistics, we are now in the advanced tier of Amazon.
10:24So we are now in the 35% where we were in the 45%.
10:28Influencer market.
10:29Influencer marketing.
10:30Now we have kept 4% of our sales.
10:34We have up to 30,000-2,000,000.
10:3990 reels approximately.
10:40Well done.
10:41And then we have a little affiliate market.
10:44We charge our total.
10:45What total is?
10:47Yes, it means it's 7%.
10:49and in total.
10:50So what's the whole bottom line?
10:51So we're taking a fixed cost, we're taking 12 versions.
10:54It's approximately 19% EBITDA.
10:58This year?
10:59Take 16% just as well.
11:01Wow.
11:03In this competition,
11:04which people are doing with surfactant-based cleansing?
11:06Yes.
11:07Which people are doing?
11:08Happy Planet.
11:09And Planet is also one of our competitors.
11:11But that is backed by BC.
11:12So we're going to bootstrap.
11:14Why is the value of 45 crore?
11:17Because we've already got 6 crore.
11:19And we've achieved our 13 crore turnover.
11:23Approximately.
11:25This 13 crore, what I'm expecting,
11:27is coming from 4 platforms.
11:29Quick commerce, untouched.
11:31Offline market, untouched.
11:33What's your strategy?
11:34Next.
11:35Offline.
11:36Our strategy is,
11:37first of all,
11:38quick commerce.
11:39We're going to run.
11:41Offline only in major cities.
11:43And how much?
11:44How much?
11:45How much?
11:46How much?
11:47How much?
11:48We're targeting 100 crores to achieve it.
11:49Your product assortment should also be able to increase it.
11:54Your product assortment should also be able to increase it.
11:59Your product assortment should also be able to increase it.
12:03Your product assortment should also be able to increase it.
12:04The only thing is scalability.
12:09Your product assortment should also be able to increase it.
12:14For us, stability matters.
12:19Now, if you can see that the kitchen cleaner is a major category.
12:22It's been two years old.
12:23If we only have two years old,
12:24we can introduce our products.
12:25We have some formulation.
12:26We can do it.
12:27But, stability, market...
12:29Market placements and market acceptance have stopped.
12:34We wanted to take the urban vibe to the floor for the first time.
12:39After a particular brand, we can add on things.
12:43So, stability is something that...
12:44After all, we will add all this.
12:47Are you doing manufacturing yourself or someone else?
12:49Yes, it is an in-house manufacturing.
12:51So, we have quality control in our hands.
12:55All those things should be in our hands.
12:58Equity cases split.
12:59So, the major stick...
13:00Of course.
13:0170%
13:02Yes.
13:03And then 10, 10.
13:04Once his employment is over.
13:06Who is Fiyo?
13:07Wow.
13:08Lovely.
13:09I love it.
13:10I love it.
13:11I love it.
13:14Passion is good.
13:15I will give you an offer.
13:1890 lakhs for five.
13:1990 lakhs for five.
13:20I will give you an offer.
13:21I will give you an offer first.
13:23I will give you an offer first.
13:24I will give you an offer first.
13:25I will give you an offer first.
13:26I will give you an offer first.
13:27Good offer.
13:28Good offer.
13:29I will give you an offer first.
13:30I will give you an offer first.
13:31I will give you an offer first.
13:32I will give you an offer first.
13:33I will give you an offer first.
13:34You have to say that if all of you have offers are the same.
13:39Normally, I don't allow anyone to allow you.
13:43You know, you guys are really...
13:44It's really sweet and I think it's very calm in terms of your...
13:49...your branding, your packaging and...
13:52You're not even a 100 crore company until now.
13:54You should not see offline or detergents.
13:59I think you can kill it on QCommerce and you can kill it on e-commerce.
14:04Using influence as your primary marketing vehicle.
14:09So, I'll offer you too.
14:12One crore for five percent.
14:14You know, I don't make low offers.
14:19I'll give you a little more. One crore for five.
14:23Kitchen anyways up to...
14:24...a hero product.
14:25I think you should focus only on kitchen.
14:29If for kitchen, people say, Urban Wipe is the go-to name.
14:32Yeah.
14:33It's...
14:34It has, like, huge potential.
14:36So, I'm very much interested.
14:38Say, boy.
14:39One crore for five percent.
14:42Abhi,
14:42...our sharks have been saying...
14:44...you know, QCom has been saved.
14:44He's saved, he's saved.
14:46The one thing founders don't realize a lot.
14:49that QCOM will be harder in QCOM than 10X.
14:54At which stage there is a business, you have...
14:59...very incredible progress.
15:02But now this is a product.
15:04It's a brand.
15:07It's not clear that...
15:09...the new journey...
15:10...products and brand...
15:11...took how it will be.
15:13So, today...
15:14...but it's very good to see you...
15:16...and wish you all the best.
15:19I've got three phenomenal offers.
15:21So, for today I'm out.
15:23Let's go.
15:25One crore for 5% from three of us.
15:27I mean, I'll pay 10 lakh extra.
15:30You have to take some time...
15:31...so you can come back again.
15:34I'm out.
15:35I'm out.
15:36I'm out.
15:37I'm out.
15:38I'm out.
15:39Hello?
15:40Yes, Rajah.
15:41I've got three offers to you.
15:45Tell them that please...
15:46...you can come back and leave me.
15:47Would the three of you come together?
15:49For this?
15:50No.
15:51It's too small.
15:52It will be a very negligible amount.
15:53Yeah.
15:54Yeah.
15:55So, it's like...
15:56It will be small.
15:57It will be small.
15:59It will be small.
16:02I'm out.
16:03I'm out.
16:04I'm out.
16:05I'm out.
16:06I'm out.
16:07I'm out.
16:08I'm out.
16:09I'm out.
16:10I'm out.
16:11I'm out.
16:12I'm out.
16:13I'm out.
16:14I'm out.
16:15I'm out.
16:16I'm out.
16:17Okay.
16:19I'm out.
16:24I'm out.
16:25I'm out.
16:29I'm out.
16:30I'm out.
16:31I'm out.
16:32I'm out.
16:33I'm out.
16:34I'm out.
16:35I'm out.
16:36I'm out.
16:37I'm out.
16:38I'm out.
16:39I'm out.
16:40You give 2 crore rupees.
16:411 crore each for 10%.
16:44Good job!
16:49such mania this product does need to become a brand and it needs
16:54the right distribution strategy for it to scale.
16:59No, no, don't do anything.
17:01I think there is no scope of the counter.
17:04All right.
17:09Hello, let's do it.
17:10Let's do it!
17:11All right!
17:13Yes!
17:14It's a blink.
17:18It's a blink.
17:20Thank you so much.
17:35Download the Sony Live app now.
17:39Guys, welcome to the OPPO Make Your Moment Zone, where...
17:44...that you should be authentic, be yourself and be present.
17:47And we are here with Urban Wireless.
17:49...the founders of the Vype, Dr. Renu Ji and their daughters, Apoorva and Samriddi.
17:53How are you feeling?
17:54We just left the tanks.
17:55Very excited.
17:56Very excited.
17:58Absolutely.
17:59Our philosophy...
17:59...is to empower and embrace the beauty of life...
18:01...har kisi ki live mein ek asa turning point aata hai...
18:03...jab...
18:04...a struggle vishwaas mein badal jata hai...
18:05...aap loge ko aisa kub laga ki...
18:07...this is it moment...
18:08...ki ab iske ba...
18:09...sab kut accha accha ho jae ga.
18:10Agar woh moment aap loge humse share karenge...
18:12...tao hum loge bhi usse thoda inspired ho jayenge.
18:13So...
18:14...diwali sab ke lihe bhoot imporrent hi hai...
18:16...humari last year ki diwali mein...
18:17...humane ten thousand orders crack...
18:19...hit kiye the hai...
18:20...hit kiye the hai...
18:21...and it was all combined efforts of our influencers...
18:24...marketing team...
18:25...our production team...
18:26...toh vaha ik asa laga da ki...
18:27...ek level pae...
18:28...hum aagay hai...
18:29...ab aagay bada sakte hai...
18:30...or bhoot bada ground...
18:31...clay kar lenge ke...
18:32...clay kar lenge ke...
18:33...clay kar lenge ke...
18:34...kya baat hai...
18:35...bhoot imporrent...
18:36...I'm sure aap loge humke story...
18:37...joo bhi jane ga...
18:38...usse inspire ho jayega...
18:39...bhoot bhoot thank you...
18:40...yaan aagay aap ki journey...
18:41...hama loge humke share...
18:42...karne ke lihe...
18:43...toh is moment...
18:44...ko...
18:46...only on the...
18:47...oppo reno 15...
18:48...is me...
18:49...kamera wide...
18:50...with 4K recording...
18:51...toh smile bhi...
18:52...ultra wide...
18:53...ap loge humke...
18:54...hem loge humke selfie...
18:55...bohot achi hai...
18:56...let's take a selfie...
18:59...ahhh...
19:00...ahhh...
19:04...mei abna aap ko...
19:05...unluck hi nahi woolungi...
19:06...but meere saatt...
19:07...jitna boora ho saktat tha...
19:08...life ke start mein hi ho ga...
19:09...initially...
19:12...mii koi writer...
19:13...banna tha...
19:14...thoud ki...
19:15...whoh...
19:16...bohoti unstable life ho ga...
19:17...income ke hesaap se...
19:18...then...
19:19...I went to...
19:19...us...
19:20...vaise toh...
19:21...mai jab...
19:22...21 years ki thi...
19:23...that was my first start-up idea...
19:24...mujh us ke lehe funding...
19:24...bhi mil gai thi...
19:25...but...
19:26...as luck would have it...
19:27...meri visa mein...
19:28...mei ko entrepreneurship...
19:29...karna allowed nahi tha...
19:29...us samayi...
19:30...jitni bhi...
19:31...myeri portfolio companies thi...
19:32...kaafi shark tank...
19:33...US mein thi...
19:34...and I used to be enamored by that...
19:37...but...
19:38...ek saal baad...
19:39...visa reject ho ga...
19:39...and I had to come back...
19:42...I nehi bopasa aake...
19:43...good capital join kiya...
19:44...and I became a partner...
19:45...jis mein humne...
19:46...bohut interesting start-ups...
19:47...mei invest kiya tha...
19:48...un saai...
19:49...tare entrepreneurs ko dhekh ke...
19:50...I felt very inspired...
19:52...while working...
19:53...mujhe meri kisi colleague...
19:54...nei bola...
19:55...tab tak ap india me...
19:56...biznes nii karenge...
19:57...tab tak apko...
19:58...biznes ki kooi...
19:59...samaj nahi hai...
19:59...that's when I took it upon...
20:00...as a challenge ki...
20:01...I will also build...
20:02...and see how it goes...
20:04...is it in.
20:05...is it in.
20:06...but.
20:07...as a challenge kiya...
20:08...is it in.
20:09You
20:14You
20:19You
20:24You
20:29You
20:34You
20:39You
20:44You
20:46You
20:47You
20:48You
20:49You
20:49You
20:53You
20:54You
20:54I am a founder of Delhi and anti-norm.
20:59Modern Indian women have everything, except...
21:04time to.
21:05And then, every beauty company,
21:075-10 steps of routine,
21:09Like seriously, that's why I am anti-norm.
21:145-10 things are made in a bottle of multi-tasking formulas.
21:19Like our best seller Bye Bye Blow Dry.
21:245-10 things are replaced in 2 pumps.
21:27This is time, energy and energy.
21:293-10 things are saved.
21:303-10 things are saved.
21:32Sharks, I feel.
21:34True luxury is the luxury of less.
21:37And this multi-functionality.
21:39If I have come to India.
21:41My ask is 1.03 crores.
21:44For 1% equity in my company.
21:47Very specific.
21:49So shocks.
21:50Let's go.
21:54Don't kill me.
21:55Don't kill me.
21:58Let's go anti-norm.
21:59And break.
22:00Oh my God!
22:01Whoa!
22:02Oh my God!
22:03Whoa!
22:04Whoa!
22:05Whoa!
22:06Whoa!
22:07Whoa!
22:08Whoa!
22:09Whoa!
22:09Whoa!
22:10Whoa!
22:11Whoa!
22:12Whoa!
22:13Whoa!
22:14Crazy.
22:15But it was good.
22:16Crazy.
22:17But it was good.
22:20Aparna, welcome to Shark Tank Season 5.
22:23Tell us a little bit.
22:24About your journey.
22:25I'm from Delhi.
22:26Both my parents were civil servants.
22:28And...
22:29They gave me all the savings in educating my sister and me.
22:33So we went to the university.
22:34US.
22:35That's nice.
22:36And I got my bachelor's and master's in accounting over there in Binghamton, New York.
22:39University.
22:40And I came out with great job analyst at Circle Up.
22:43It was one of the leading...
22:44consumer VCs at the time.
22:45Oh!
22:46Around half a year, my H1B didn't get picked up in the lottery.
22:49And I had to come back again.
22:50But I'm glad.
22:51Because...
22:52In that time, the tech boom came out.
22:54And I got to join Good Capital.
22:55In the last five years, I'm a VC in Good Capital.
22:57And...
22:59That's my story.
23:00Well done.
23:01So when did this start?
23:02This is October 20th.
23:04It started in 2024.
23:05But we will come to July 1st in the market.
23:092025.
23:10By the way, these boxes are open as a book.
23:13They are also...
23:14multi-functional.
23:15So, until we see the product,
23:16we will tell you more specifically about this.
23:19brands.
23:20The intention behind AnttiNorm was...
23:22that in the market...
23:23all...
23:24are ready.
23:25There are many good products.
23:26Of course, fantastic cosmetic products.
23:28But I wanted to...
23:29bring something special.
23:30Something that actually...
23:31truly solved the problem.
23:32It was not a cream.
23:34So, I went to the US for research.
23:36I spent a month...
23:37a month...
23:38I saw...
23:39time saving...
23:40every cosmetic company in front of me.
23:42I was a proprietor...
23:44a data model...
23:45made...
23:46which is...
23:47trend-based...
23:48analysis...
23:49and...
23:50output...
23:49in...
23:50the market...
23:51it was...
23:520.7%
23:54if...
23:55from the market...
23:56and...
23:57the data...
23:58...
23:59in...
24:01the market...
24:02is...
24:03the...
24:04the...
24:05by blow-dry.
24:06The serum works as well as a detangler and a heat protectant.
24:10The second pillar is climate.
24:11The biggest problem is climate for hair and skin.
24:15We will add climate-like ingredients.
24:18The third pillar is utility.
24:20Now I was making its brand language.
24:22No, no, I should look like it.
24:23The photo will be good.
24:25But I want it's formula to use it until the application.
24:30And the fourth pillar is instant results.
24:32That's our biggest hook.
24:33The truth is that we are here.
24:35in a very different category.
24:36We have come to save time.
24:38I love the fact that I've been...
24:40using this data model and coming up with products.
24:43But the differentiation is exactly...
24:45What is it?
24:46It's time saving.
24:47Multifunctional is the primary.
24:48So multipurpose, multifunctional...
24:50the biggest benefit of your product.
24:52It's not the clean and the natural.
24:55It's not my motto.
24:56I'm not using natural products.
24:57I'm using efficient products.
24:58It's time saving.
25:00So our time saving multifunctional is the main pillar.
25:03The main pillar is the main pillar.
25:05It's not that great at prediction.
25:06So how can you say so much with confidence that...
25:10If this score comes, then I launch a product based on that.
25:15Actually, AI is not our prediction.
25:17AI is our formulation.
25:20We have made a data model.
25:22Okay.
25:23There are 10 variables in the data model.
25:24We have...
25:251 year completed.
25:26This study has done...
25:27that...
25:28In the last 10 years...
25:29which one...
25:30...
25:30companies have come.
25:31And...
25:32What was successful?
25:33What was successful?
25:34What was successful?
25:35That data input...
25:35and made a scoring.
25:36If you can only study past data...
25:38and predict it...
25:39Yes.
25:40If it was a model...
25:41then nobody would make it.
25:42Absolutely.
25:43That's why...
25:44the second layer...
25:45is story marketing...
25:46and person...
25:47It's always a special...
25:48remarkable part of this...
25:49Right...
25:50take a trend from TikTok.
25:52We have made a formula, and you are saying it absolutely right.
25:55We didn't think that we had hit the nail on the wall at all.
25:58So this was the goal, we will go.
26:00We will see what's going on, what numbers are coming, which returning customers are coming.
26:05I must say packaging completely.
26:11It is truly antinome.
26:13Thank you so much.
26:14This is so cool.
26:1550% of your beauty category sales are packaging and everything else.
26:20Fantastic.
26:21You gave us four products, dry shampoo, hair serum, lip balm.
26:25And a pocket powder.
26:26And this lip balm is going to be a filler.
26:28It's going to be a pout.
26:30Yeah.
26:31Yeah.
26:32What is the SPA value in this?
26:3415.
26:35This is becoming a zamana of convenience.
26:37Yes.
26:38But in products, it's up.
26:40You need specialization.
26:41Now you can see multivitamins.
26:43It's my category.
26:44Rather than taking one.
26:45And multivitamin.
26:46You need a different supplement for people to end use.
26:49Good point.
26:50So you are bringing this angle of convenience and beauty product.
26:53Someone like me.
26:55Would not be convinced.
26:56Because everyone that you have combined,
27:00its format,
27:01its time of application,
27:03its end use,
27:05is different.
27:06You are saying this is the time to build vertical companies in a way.
27:09Yeah.
27:10But we don't have to solve that.
27:12We have to solve the moment.
27:14So,
27:15all...
27:15insights from those women who are busy, who have said, I skip gym in the morning.
27:20I have to leave my son to school for my son, and then I have to do it for me.
27:25I have to leave my son and my son, and I have to leave my son at 10am.
27:30This is to solve for those moments in their life, even the lip plumper for that matter.
27:35All of the women have five things in the purse, like lip balm and lip gloss.
27:40I have to leave my head.
27:41No, I'll correct you.
27:42I have to leave my head.
27:43I have to leave my head.
27:44No, I'll correct you.
27:45Let me give you my example.
27:46When I use lip balm, that is because my lips dry.
27:50And I need to moisturize.
27:52So trust me, Aparna.
27:54I have to leave my head.
27:55I need a tingling feeling and plumper look.
27:58Yes, but I have to leave my head.
28:00You have to use tingling plumpers.
28:01There's no hydration in its options.
28:05The point is that if you're looking for a plumpers with added benefit, rather than...
28:10...substitute for a bomb.
28:11Correct.
28:12Now there are three products.
28:13Now there are three products.
28:15And then as of day before yesterday, we have a fourth skew, which is called facial inner...
28:20...flash.
28:21It's actually an enzyme.
28:25And this is a scrub, which we have elevated as a cleanser and make-up remover.
28:30Where are these products?
28:32In Kurgao, in a manufacturing facility, their name is...
28:35...international.
28:36You don't have any manufacturing.
28:37Hopefully, in a day.
28:38Your formulation?
28:39Twenty.
28:40Twenty twenty five, every company is made in AI.
28:42Yes.
28:43It runs my data model in the background.
28:45It's called formulations to generate AI.
28:49So that's a very...
28:50...and you have made a product launch and made a brand.
28:53Yes.
28:54...and you have made 100 crore value.
28:55I wish.
28:56I wish.
28:57After that, we have made a lot of iterations.
29:00...of four pillars.
29:01Then we have made six iterations, which we have given a lot of formulators.
29:04Then...
29:05...and we have tested it with 100 people.
29:07We have tested it with microbial testing.
29:09And then...
29:10...and we have tested it with the market.
29:11How do you think about the market size?
29:13Just because...
29:14...you...
29:15...you are looking targeting women...
29:17...specifically, who are very busy.
29:19My main customer...
29:20...is women over the age of 35 to 45...
29:23...and 45 to 55.
29:25...and this is a great market.
29:27They show high retention.
29:29They show high...
29:30...and they show high content.
29:31And they show you loyal customers.
29:32So I think the market is very big.
29:34Why?
29:35Can we get into the numbers?
29:36Absolutely so.
29:37Let's start from July.
29:38In the first month, we have...
29:40...25 lakhs net sales.
29:42In the second month, we have...
29:43...31 lakhs net sales.
29:45Now the number of September is closed.
29:47But roughly...
29:48...we have done the same as last month.
29:50But now, the last 10 days...
29:52...we are back on track.
29:53And yesterday was in fact...
29:54...my largest sale day.
29:55...ever.
29:56We have done 2.2 lakhs in one day.
29:57Great.
29:58What does it feel like in October?
29:59How much...
30:0060 lakhs?
30:0160 lakhs.
30:02This will be fine...
30:03...that it's very early to figure out...
30:05...repeat and things like that.
30:06No.
30:07In fact...
30:08...200 people have already...
30:09...bye bye.
30:11Out of how many people who bought?
30:12Out of 6,000 people.
30:15But now, at this stage...
30:16...to numbers...
30:17...to see much more.
30:18I mean...
30:19...this is very early...
30:20...and I'm very excited...
30:22...that I'm going to test strategies...
30:23...content and everything.
30:25I'm excited very much.
30:27It's a good thing.
30:28It's good to be excited.
30:30So...
30:31...now...
30:32...the 100 crore sale...
30:33...the most top seller...
30:35...what kind of sale?
30:36Bye Bye Blow Dry.
30:3865 to 70% sale...
30:39...bye bye blow dry.
30:40So...
30:41...this is your hero product.
30:42Correct.
30:43So...
30:44...this is your hero product.
30:45Correct.
30:45And...
30:46...now...
30:47...accelena flash...
30:48...I think...
30:49...it's a super hit product.
30:50It's very clear...
30:51...that you are very convinced...
30:52...to take your products...
30:53...and take new products...
30:54...and take new products...
30:55...you really believe...
30:56...you're like...
30:57...you really believe...
30:58...you're going to decide...
30:59...at what point...
31:00...you're going to decide...
31:00...that this product...
31:01...is going to discontinue.
31:02I think...
31:03...this is my advantage...
31:04...as a new...
31:05...company in the market...
31:06...which is small...
31:07...that I can be very...
31:08...iterative...
31:09...but I'm bound...
31:10...if I want to...
31:11...discontinue something...
31:12...I think...
31:13...a customer feedback...
31:14...it's king...
31:15...this score...
31:16...is very bad...
31:17...repeatedly...
31:18...2 months...
31:19...I will understand...
31:20...that...
31:20...is very bad...
31:21...or...
31:22...discontinue...
31:23...and...
31:24...how many SKUs...
31:25...never more than 15...
31:26...got it...
31:27...thank you...
31:29...I have a...
31:30...question for Mohit...
31:31...aap ne...
31:32...itna successful business...
31:33...bana a H.O.L.
31:34...coo bêcha hai...
31:35...obviously...
31:36...you know...
31:37...you understand...
31:38...this category...
31:39...convenience...
31:40...integration...
31:41...or...
31:42...horizontal...
31:43...play prefer...
31:44...what is your...
31:45...independent opinion?
31:45...multipurpose...
31:46...as a category...
31:47...there is merit...
31:48...this...
31:49...can...
31:50...become...
31:50...challenging...
31:51...also...
31:52...as you grow...
31:53...because...
31:54...you can create that...
31:55...you know...
31:55...opurposeness...
31:56...once your brand...
31:57...is built on it...
31:58...can you continue...
31:59...to innovate on that?
32:00...if you are able to do it...
32:01...with real value prop...
32:02...correct...
32:03...whoh bhaat important ho ga...
32:04...whenna...
32:05...quehi na kahi...
32:06...baat...
32:07...multipurpose...
32:08...ta...
32:09...ab...
32:10...it is...
32:10...and more about...
32:11...optics...
32:12...I'll give you an example...
32:13...of your lip...
32:14...30...
32:15...50...
32:15...spf...
32:16...are a go-to thing...
32:17...right now...
32:18...but because...
32:19...you had to add gloss...
32:20...you had to...
32:20...cute down...
32:21...on...
32:22...spf...
32:23...that...
32:24...inegr técnica...
32:25...so...
32:26...to cut down on...
32:28...spf...
32:29Exactly...
32:30...that I have done...
32:31...to cut down on...
32:45...to cut down on...
32:46... 나눈 pundra второй why...
32:47...to Difference or...
32:49but I don't buy it conceptually.
32:51I'm out, but I wish you the best.
32:55One thing that you said to me was very good.
32:59You're thinking that this business will be 10 to 15 years old.
33:04There was a prevailing wisdom that more SKUs is better.
33:07Those 5-6 years...
33:09...was the success mantra.
33:11Correct.
33:12That you start a BBC brand.
33:14If you start a new product, every month you start a new product.
33:17That will change.
33:19The customer has so much mind sharing.
33:21The customer has a focus selection, high quality...
33:24...products which are thoughtfully created and curated for them.
33:29That's why this strategy is fine.
33:31The vision inspired me.
33:33But...
33:34...the execution has convinced me.
33:37Thank you very much.
33:39I'll offer you.
33:42So I'll offer you this 1.03...
33:44...and I'll offer you a specific role for 1%.
33:46I'll offer you an option in the 7th.
33:49You'll offer you an option.
33:49...of putting 15 crores more at a 200 crore value.
33:54When you hit 5 crores a month.
33:56Thank you so much for the offer.
34:00So, okay.
34:01I'll also make you an offer.
34:04Exactly what you're asking for.
34:05No obligation...
34:07...on taking any additional capital.
34:09Okay.
34:10So, 1% 1.03 crores.
34:15And the bet is on you...
34:16...that you'll make a 1,000 crore company.
34:18Thank you so much.
34:20Your valuation...
34:21...100%...
34:23...or you have a price...
34:24...a seed...
34:25...mila ya'a...
34:26...ya'a...
34:27...koi abhi aa'a...
34:28...cooka'a...
34:29...wernah...
34:29Tell me, don't go away.
34:31In October 2024, I did a pre-said round.
34:345 crores on 25 crore post money.
34:39After that, last month, Tier 1 VC, Big Consumer VC of India, gave us a term sheet.
34:44We are raising 28 crores, 75 crores.
34:49The pre-money valuation will be the same.
34:52You have so much money, 28 crores.
34:54You have so much money, and you have so much money.
34:57You have so much money.
34:59You have so much money.
35:02There is a picture of Shri Devi where he is sold in the money.
35:04Look at that picture.
35:06What do you do in the money?
35:08Do you do it?
35:09But in that she sells her husband and then gets to her.
35:14Do you know what I'm talking about?
35:16Which movie is it? I haven't seen it.
35:19I'm really sad I know this but I know this.
35:21It's a constant B.I.
35:23It should die.
35:24It's a constant B.I.
35:25It's a constant B.I.
35:26It's a constant B.I.
35:29It's a constant B.I.
35:31Options.
35:32It's a constant B.I.
35:34There is a constant B.I.
35:35There's no constant B.I.
35:36There's no constant B.I.
35:37There's no constant B.I.
35:39Nothing will happen to you.
35:41I'm out now.
35:42You can buy more money.
35:44You can also, like, I...
35:49I have VCs on the cap table.
35:51I wanted to put it in the head of the shark tank.
35:54So, I have a lot of feedback.
35:57And that zero to...
35:59One to one to one hundred journey,
36:01which I can take,
36:02a more strategic...
36:04Angel comes.
36:05So, at this time,
36:06I'm very, very sad to decline.
36:08But I would hope...
36:09that we can work together.
36:11And Anupam,
36:121.03 crores.
36:15Peel pakki.
36:16You made the right decision.
36:17With the right shark.
36:18You made the right decision.
36:19With the right shark.
36:20Congratulations.
36:21Thank you so much.
36:22There you go.
36:24Thank you so much.
36:27Thank you so much.
36:29Thank you so much.
36:31Thank you so much.
36:34and they will be busy, so I thought that
36:361 Krona amount is very substantial.
36:39It will not be a substantial time.
36:40Versus Alupamdu, we can teach us how to do business.
36:44One of the good founders. She's a fantastic and you know that she's so smart
36:49She chose the right shot
36:54I'll come down to that
36:59I'll come down to that
37:01Friends, I'll talk about this product
37:03I'll talk about the design
37:04I'll talk about the Canva Power Pitch
37:06I'll talk about the founder and anti-norm
37:09I've seen that the design of your product is very good
37:11It speaks like
37:12I understand that someone has
37:14I'll talk about the design
37:16How do you create design philosophy?
37:18How do you create designs?
37:19Absolutely
37:20We've put it for a year to create a brand
37:23Which doesn't...
37:24Not in India
37:26Not globally
37:27We've put it in our boxes
37:29This is not a hair serum
37:31Instead of saying
37:32This is a hair serum
37:33Because I've noticed
37:34What happens in India
37:35We all talk about this
37:36It's not like that
37:37It's very good
37:38And that's what we use
37:39Yeah
37:39So you tell us that you use Canva a lot of designs
37:42So can you tell us how...
37:44Canva helps you make your designs more engaging
37:46And like beautiful
37:47Yeah
37:48Yeah, no Canva
37:49It's a very intuitive platform
37:51And why I say that is because
37:53Those things
37:54It's a very difficult
37:55And it took very long
37:56And now it's very easy
37:57To do Canva
37:58So for me
37:59Pitch decks
38:00Which used to take very long
38:01Now happen 15-20 minutes
38:03Because they have an age
38:04AI tool
38:05As well as a layering agent
38:06Which makes it pretty
38:08So Canva has been really good
38:09Very helpful
38:10Thank you so much
38:11Thank you so much
38:12In their products
38:13Canva is also a one stop solution
38:14One is a part of the design
38:15That can also be a great
38:16It's the same thing
38:17We all talk about Canva
38:19It's a lot of design
38:20It's not a lot of design
38:21We all realize that
38:22Canva can be a very new design
38:24needs
38:25Canva can be a more
38:27Newcomers
38:29Canva can be a very natural
38:31To try it
38:32The next journey
38:33Canva can be a very natural
38:35And the next journey
38:36It's a fantastic happening
38:38It's a ridiculous
38:39It's a great
38:39It's a great
38:40It's a great
38:41It's a great
38:42It's an amazing
38:42It's a great
38:42It's a great
38:43Co-Presented by Canva and OPPO
38:45Co-Powered by Lahori Zira
38:46And Partners Rezon Sur
38:48Fix Derma
38:49Phone Pay Payment Gateway
38:50Wild Gold
38:51And Jeeva
38:53Outro
39:08Sharks, I and my wife Nikita.
39:13We'll be right back on vacation and we'll be right back on a business idea.
39:17What about it?
39:18I ordered a gin and tonic on the flight and I've never seen a premium tonic.
39:28I've done a lot of deep R&D and a world class product launch.
39:33Namaste.
39:34I'm Angat Soni from Delhi, founder of Sipoyan.
39:38Sipoyan ko premium mixers.
39:40Our products are made from pure Himalayan water from 100% water.
39:45We have 100% natural ingredients.
39:47These are all low calories.
39:49And our meat.
39:50This is a printed glass bottle.
39:52They also have a design award.
39:54And the people's heart.
39:55Today, we have 17 SKUs in our range.
39:59Premium.
40:00Today, my question is...
40:023 crores for 2% equity.
40:04Yes!
40:05So, sharks, who will join in this march with this...
40:11Good to see you Angad.
40:12Angad and I know each other socially.
40:14It's good to see you.
40:15Yeah, good to see you.
40:16Would you like to try sharks?
40:18Of course!
40:21Ginger ale.
40:23Oh, I love ginger ale.
40:26Yeah, the bottle is very must.
40:29Classy.
40:30You know, the bottle gives a premium feel now Aman.
40:32Yeah.
40:33Especially the ridges here now.
40:34And the way that...
40:35This is put up.
40:36It gives a very premium feel.
40:40Oh my god.
40:41It's delicious.
40:42Which one?
40:43The classic lemonade.
40:44I had a classic lemonade.
40:45This is also mind-blowing.
40:46Delicious.
40:48Ginger ale is fantastic.
40:49I love ginger ale.
40:51This is a highest selling product.
40:53Angad, I've never...
40:55had this mixed berry lemonade.
40:56Very nice.
40:57Tunal, this is a touch.
41:00Of guava.
41:01Actually, you're right.
41:02You're right.
41:03You're right.
41:04About...
41:05Where did you study?
41:06Where did you study?
41:07And where did you go?
41:08Aman, I'm Delhi.
41:09High school Delhi.
41:10And then I went to Penn State University for undergrad.
41:15In business.
41:16Yeah.
41:17And then I joined my family business.
41:18What is your business?
41:19Manufacturing.
41:20Components for tractors and construction machines.
41:22Okay.
41:23So, 12-13 years ago.
41:25And then I decided to start my own business.
41:28Okay.
41:29How big is that?
41:30What is your family business?
41:31Anupam Abhi, it's listed on the stock exchange.
41:34Okay.
41:35Market cap?
41:36About 2,000 crores.
41:37Oh, that's not bad.
41:38Good.
41:39What does Sepoy & Company mean?
41:40This is the origin of gin?
41:43Yes, it's Indian tonic.
41:45There was an invention in India when the British were here.
41:49Right.
41:50Okay.
41:51He told the soldiers to take it.
41:53So, the soldiers do this.
41:55He added soda in China.
41:57He drank it.
41:58And drank it.
41:59And the gin has it.
42:00So, someone put gin in it.
42:01And the gin and tonic had an invention.
42:03And gin.
42:04And the gin.
42:05At the time, it was rationing the soldiers.
42:07Because it was the cheapest alcohol to make.
42:10To cure malaria.
42:11Trust the British to come up with a...
42:15Good time.
42:16Even to cure malaria.
42:17Trust them to do that.
42:18And also, why is it...
42:20That our Indian tonic water...
42:22That Europeans and UK cubes...
42:25That we have had to eat.
42:26We have had to eat.
42:27Why did we not eat?
42:28So, now...
42:29The consumers are...
42:30Because the bars are buying.
42:31And the end users are buying.
42:32Correct.
42:33The bars are buying.
42:34And the end users are buying.
42:35Correct.
42:35Okay.
42:36So, bartending and drinks...
42:37Now, they are evolving in India...
42:39So, bartending and drinks...
42:40Now, they are evolving in India...
42:40In the past 5-6 years...
42:42That bartenders are looking for solutions...
42:45You will see that...
42:46Now, the bartender has a drink in every 6 months...
42:50So, you shall have...
42:50So we, whatever we make, we help them.
42:53We try to make their life easy.
42:55For example, our pink grapefruit soda is made for a paloma.
43:00It's made with tequila.
43:02Then we had to look at the category of whiskey.
43:05It's the highest in India, right?
43:08So then we focus on that.
43:10So this is why we launched our lemonade range.
43:14And we also...
43:15Export.
43:16So we are exporting to seven countries.
43:18When you talk to them, they say...
43:20They say that this business can't be done.
43:23It is really hard.
43:24In India market...
43:25It's very small.
43:26Demand creation is very difficult.
43:28It's a distribution game.
43:30Actually...
43:30The biggest challenge on today's date is that people...
43:35Tell us and learn.
43:37So our time and money invests.
43:40In educating people.
43:42That something like this exists in the market...
43:44Which is better for you.
43:45Angad, what is the average selling price?
43:47Selling price is 110 for the tonic.
43:50Laminates, lemonades and ginger mixers.
43:52If you look at sparkling mineral water...
43:54It's 80%...
43:5585 to an average selling price across all products.
43:58So majority of my...
43:59130...
44:00So the average selling price is 100 rupees.
44:03Got it.
44:04Angad, what year did you start...
44:05And will you explain the business numbers?
44:07The first billing was December 20th.
44:102018.
44:11Okay.
44:12Last month...
44:131.75 crores...
44:16Net.
44:17Net.
44:18Split between customers and B2B.
44:20And our...
44:21Generally...
44:2248%...
44:23Today's date is...
44:24Quick or mess.
44:255% is...
44:265% is our website.
44:27Okay.
44:28And 5% is...
44:295% is...
44:30Amazon.
44:31So this is your end customer.
44:32Correct.
44:3342% is my...
44:35Offline market.
44:36Now...
44:37Offline market...
44:38My...
44:3960%...
44:40...
44:40Retail...
44:41General trade...
44:42And modern trade.
44:43Oh really?
44:44Not Horeca?
44:4540%...
44:46That's surprising.
44:47How much sale this year?
44:49Until now...
44:501.5 crores...
44:51And...
44:52Your valuation...
44:53Which you've added...
44:54You've added...
44:551.5 crores...
44:56150 crores...
44:57Yes...
44:58So...
44:591.5 crores...
45:01So...
45:02Um...
45:03Last year...
45:0413.5 crores...
45:05And...
45:06This year...
45:078.5 crores...
45:08And...
45:09We're projecting...
45:1019...
45:101.5 crores...
45:11We'll close...
45:12Then...
45:131.5 crores...
45:14I know...
45:15This year...
45:16A lot of multiple...
45:18Is obviously...
45:19Not looked at...
45:20Very well. So we have a little over 7 multiple in 20.
45:25Oh, yeah, Danina.
45:30Tell the bottom line and why do you have a funding raise?
45:32I didn't have a funding raise.
45:34Who are you bootstrapped?
45:35My god.
45:36This year, our EBITDA is negative 19.
45:39What is it?
45:40Negative 19 percent.
45:4219 percent?
45:43Yes.
45:44Expectation is...
45:45It was around negative 14, 15.
45:48Last year, it was negative 30.
45:50Angad, when you say you have 20 percent burn,
45:53where is this?
45:55So, if we just look at the unit economics,
45:57let's start by saying that I'm taking GST.
46:00And the commissions are also removed.
46:03So, then let's take that as a basis.
46:05There is 44 percent cost of goods sold.
46:08Then, 14 percent...
46:10is our logistic cost.
46:12Very tough.
46:1422 percent.
46:15is then our marketing spend.
46:18And at the end is the...
46:20employee cost, which is at 39.
46:22And the platform fee, which you took from above,
46:24what was the average percentage?
46:26Around 30.
46:2755 percent gone in sales and marketing.
46:31Angad, I was showing you that you're still doing bottling.
46:34So, you're still doing it yourself.
46:35So, this is...
46:37Cipoit Drinks is a separate company that we...
46:40started for bottling.
46:42I'm here for Sepoy Beverages, which is a marketing company.
46:45What do you mean?
46:46I've been four, four and a half years...
46:50I've worked with two packers.
46:52Okay.
46:53There are major problems...
46:55big issues created there.
46:58So, then we decided as a family that we will...
47:00invest in a production line.
47:02So, we set that up separately.
47:04It is a...
47:05fully run automated system and I overlook it.
47:08So, how will it happen?
47:08There's no conflict of interest.
47:11You're a marketing company, which is LLP.
47:12You haven't built a company yet.
47:14It says Sepoy...
47:15Beverages LLP.
47:16Right?
47:17So, that LLP...
47:18...apni khud ki contract manif...
47:20manufacturing company say...
47:21...models banvati hai hai.
47:22Correct.
47:23They pay them some cost plus model.
47:25Yeah, correct.
47:26So, we tell them for a finished bottle, this is what we will pay.
47:29Right.
47:30And then...
47:30which company markets...
47:31...and which profit has come...
47:33...and which pricing power has...
47:34...this company has come.
47:35But the problem now is...
47:38...that you own this too.
47:40Correct.
47:40So, you have a conflict of interest...
47:42...because it is in your interest...
47:44...to make highest margins here and...
47:45...and here.
47:47Right?
47:47Correct.
47:47If we come to this...
47:48For example...
47:49If you have 20...
47:50...25-30% of investors...
47:51...to give you beverages...
47:52...but you own this...
47:53...100%...
47:54...which is the...
47:55...the profits there...
47:56...why...
47:57...would there not be...
47:58...a...
47:59...sleepless...
48:00...night for me?
48:02Transparency.
48:03What does that mean?
48:04We are...
48:05...with the bottling unit...
48:06...which has been contracted...
48:07...with the bottling unit...
48:08...which has been contracted...
48:09...in today's date...
48:10...extremely competitive...
48:11...versus even what...
48:12...adha kopakas are offering.
48:13I will explain one thing...
48:16...now you will say...
48:17...you have to trust me.
48:19Trust is what happens.
48:20...but just because...
48:23...one invests...
48:24...out of trust...
48:25...doesn't mean...
48:26...ki ap structures...
48:27...aise banay...
48:28...that one has to doubt...
48:29...the trust.
48:30...that one has to trust...
48:31...aise banay...
48:32...aise banay...
48:33...aise banay...
48:34...aise banay...
48:35...ya...
48:36...investment...
48:37...how much investment in the bottling plant...
48:38...has made in the bottling plant...
48:39...aise banay...
48:40...conal sofa 30...
48:40...aise banay...
48:41...that's the problem.
48:42...
48:44...
48:45Are you bottling in any other place?
48:47No, only supposed to.
48:48Is there a plan in the future?
48:49Not yet.
48:50There's no point.
48:52I've talked a lot with investors.
48:55Everyone said one thing, Angad, if you're in a factory in Capex,
49:00a lot of investors shy away from it.
49:05Angad and Ulta also happens when it's combined and integrated.
49:10Some investors will increase the value proposition and investment.
49:14Okay.
49:15It's a fully integrated system, moat bhi hai,
49:18it's not easy to replicate.
49:19So it swings.
49:20It swings both ways.
49:21Wait, is that something you'd be open to?
49:23100%.
49:24Because by the end...
49:25At the end of the day,
49:26banana to sepoy hee hai.
49:28If you combine this...
49:30You said you're open to it.
49:31You said you're open to it.
49:33Ah, how do you get the value of the value?
49:35Ah, you're open to it.
49:37Come on, enjoy it.
49:39Anubam, obviously...
49:40At this time, I can't think about it.
49:43It will take a little time to think about it.
49:45It will take a little bit of a validation,
49:47to discuss it.
49:48So you're seriously expecting that here...
49:50today you have to buy this company's
49:52supply beverages
49:5320 crore
49:55That also may be because we are thinking of the future at a 20% loss just in the market.
50:00We will get a 150 crore valuation.
50:03I think
50:05There is an opportunity to grow as a product, as a category.
50:10So just to consider the future and on its base.
50:16Ask.
50:17Do you see the dilemma in your mind?
50:20How big is this company in five years?
50:22My wish, my goal is...
50:25I will make a 100 crore company at profitability.
50:29Profitability is...
50:30In the industry, 10-15% at best.
50:33So after five years,
50:35You are saying,
50:36I will make a valuation of 100-100 crore.
50:39Today, five years...
50:40You are asking $1.500 crore?
50:41Why?
50:42Why?
50:43How do you give $1.500 crore valuation?
50:46Look, Anga.
50:47You have done a PhD in this industry.
50:49That's why I am...
50:50I am...
50:51I am...
50:52I am...
50:53I am...
50:54I am...
50:55I am...
50:56This is not the platform for that.
50:57You can't think of combining yourself here.
51:00You have to think.
51:01You have to think.
51:02This is an enormous amount of money.
51:05educating users and creating a new category in India.
51:08That will take your profitability.
51:10For those reasons, I'm out buddy.
51:15I'm also out.
51:17You don't have a robust marketing strategy.
51:20Where there will be desire that I want support in my alcohol and that doesn't...
51:25become the hero, the premium, the lifestyle.
51:28You know, you cannot scale.
51:31Marketing strategy is the weakest link according to me and so I'm out.
51:35What do you want to do?
51:40Why are you doing this?
51:43Illogical valuation.
51:45Illogical structure of the company.
51:49Illogical thing.
51:50Thinking in what you want to do.
51:52I don't know man.
51:53It's just...
51:54Only the product.
51:55What is right buddy.
51:56And the rest of the company has changed.
51:59To make a clean product...
52:00Nothing happens.
52:01No.
52:02No.
52:03No.
52:04No.
52:05No.
52:05I am out.
52:07Sorry.
52:09Yeah.
52:10No.
52:11No.
52:12No.
52:13No.
52:14No.
52:15No.
52:15No.
52:16No.
52:17No.
52:18No.
52:19No.
52:20No.
52:21No.
52:22No.
52:23No.
52:24No.
52:25Without reason I'll be out.
52:28You have done a lot of good things.
52:30I think you also know, everyone has said that the product is good, the taste is good, the packaging is good, the branding is good.
52:35Many brands can't do so much.
52:38So, full credit to you for that.
52:40What is an evaluation?
52:41You can either see it as a premium.
52:45A premium to the past, which is the company's performance, or a discount to the future.
52:50So, if the future is not so clear, then discount is good.
52:55You can only see it as a premium.
53:00The past is okay, but the future is so clear that it's 100 to 500.
53:05How will it go to 500 to 1000?
53:07That's why we want to get discounted.
53:10Today I will be able to get out of it, but we will be able to get out of it.
53:15I will help you, but I wish you all the best.
53:18Thank you so much.
53:19All right, buddy.
53:20Enjoy your product.
53:26Welcome to Adia.
53:28This is my pleasure.
53:31then there will be value in marketing.
53:33So, that will backfire here.
53:36But they will be well taken.
53:41Shark Tank India has always been full of action today.
53:46KAMAL की Pitches
53:47कुछ को investment मिली,
53:48कुछ को साख से learning.
53:50आईए देखते हैं
53:51what happened so far
53:52on today's daily Canva report.
53:54जो की हमने Canva के readily available
53:56templates and Canva AI tools से summarize किये.
54:01कुछ की अईए देखते हैं
54:06कुछ की अईए देखते हैं
54:11KAMAL का भी मिशने की अईए देखते हैं
54:13कुछ का की अईए देखते हैं
54:16bubble meat.
54:177% Indians are low on magnesium.
54:20That's why, we need to
54:21add an easy to use magnesium salt blend.
54:24Very nice.
54:25Very relaxing.
54:26Shesha Ayurvedic star product,
54:28Nilini hair colour.
54:29Is ma'am no ammonia?
54:31No hydrogen peroxide,
54:32no sodium perborate.
54:34In our Nilini hair colour,
54:35bleach
54:36O.
54:37O.
54:38O.
54:39O.
54:40O.
54:41O.
54:41They give their hair
54:44I'm not a fancy college
54:46My personality is a cool dude.
54:47I am not a speaker.
54:49But one thing is, I don't say anything.
54:51I don't know.
54:52Today, there are 19 stores of Wongus.
54:54I am fully bootstrapped.
54:56Wow.
54:57And my profit is talking more about me.
54:59And this is what we are around.
55:01170 to 180 crore net revenue.
55:04Unreal, man.
55:06MetaDrive is India's first motion-based driving platform,
55:09where the rush of any car feels...
55:11...adrenaline, thrust...
55:12...sab kuch experience.
55:13And with my friends, real-time same track...
55:16...a race.
55:17Anywhere in the world.
55:18This is the truth.
55:19It's driving.
55:20It's coming.
55:21It's a very good job.
55:22Kuchinka.
55:23After that, it was a free time.
55:24It's developing it.
55:25It's a passion and nonsense.
55:26No, actually.
55:27If you give him any technology, it's amazing.
55:29It's amazing.
55:30He will decode it.
55:31Da Vinci.
55:34Outlet.
55:35Our five-day program.
55:36Aakki calories.
55:37Smartly control.
55:38And puts you into a fasting state.
55:41Only in five days, we improve the most important relationship in your life with food.
55:46Oh my god, there is also a lot of sodium.
55:51What is your passion and obsession with salt?
55:56This is Spurge Brush.
55:57This is a swadish brand for cattle's comfort needs.
56:01It's a joy.
56:02And the cattle needs to be able to massage their minds.
56:06we love the dog's head of the dog's head.
56:10If you like this brush,
56:11If it gets stuck, there will be a problem.
56:13But our motor is anti-locked.
56:15The motor will automatically lock.
56:16You feel like you will become 20, 30, 40 crores.
56:20So good.
56:21How much did you make a place in the desert?
56:24In five years, it's up to 500 crores.
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