00:00It's Benzinga, bringing Wall Street to Main Street.
00:03The U.S. automotive industry is entering
00:052026 facing persistent volatility
00:08driven by affordability pressures.
00:10Slower demand, tariffs and regulatory uncertainty, according to CNBC.
00:15Automakers endured pandemic shutdowns, supply chain disruptions,
00:20chip shortages and rising prices.
00:23Those pressures are now converging within
00:25inflation, higher insurance costs and elevated ownership expenses.
00:30The average new vehicle prices reached nearly $50,000,
00:33up 30% from early 2000.
00:35While ownership costs remain well above historic norms.
00:40Industry leaders warned that consumer demand remains fragile
00:43as forecasters expect flat to lower
00:45sales after 16.3 million units sold last year.
00:48Automakers are shifting focus
00:50toward lower priced models, used vehicles and potential re-entry into sedan segments
00:55as they prepare for trade negotiations and earnings season.
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