Jeep Redefines “A Jeep Thing” in Its Super Bowl LX Spot

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Jeep widens the lane with this Super Bowl LX commercial built around a clear, confident message: “This year, we’re making Jeep Things everyone’s thing.” Framed under the familiar “A Jeep Thing” banner, the spot positions Jeep as a brand shaped by personal connection and everyday moments, showing how its vehicles fit into all kinds of lives, roads, and routines. It’s a steady, self-assured take that expands the idea of what a Jeep can be without losing its core identity.  #Jeep #SuperBowlLX #AJeepThing #CarCommercial

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00:00Freedom? That's a cheap thing.

00:02Freedom to ignore this? That's a cheap thing.

00:05Sacrificing facial hair to nature,

00:07and involuntary blood donations?

00:10Cheap things.

00:11No one signs up for an 800-pound bear chase.

00:14But if it happens,

00:15Jeep thing.

00:16VIP parking.

00:18Exfoliating.

00:19Treating gravity like a suggestion from saying,

00:21it'll dry.

00:22Free-range parenting.

00:24Forgetting if that's a moose or an elk.

00:26All cheap things.

00:27Remembering without saying it.

00:29Couldn't be more of a cheap thing.

00:31Sweating your tail off.

00:32Freezing your tail off.

00:34An American saving another American's tail.

00:36Jeep things.

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