00:00It's Benzinga, bringing Wall Street to Main Street.
00:03Fueled by social media, consumers are starting 2026 with No Buy January,
00:08a challenge to eliminate non-essential purchases for the month, according to the Wall Street Journal.
00:13Participants cited stress over affordability, persistent inflation, and job anxiety as motivations.
00:20Google searches for the term reached a five-year high in December,
00:23driven by Gen Z and millennials, according to PricewaterhouseCoopers.
00:26A NerdWallet survey found more than a quarter of U.S. adults have tried a no-spend in January,
00:33with 12% participating this year.
00:35Some consumers described locking credit cards, setting weekly spending caps, or limiting dining out.
00:42Federal data showed retail sales growth picked up in November and December,
00:45though consumers reported feeling squeezed by higher costs for food, housing, and insurance.
00:50For all things money, visit Benzinga.com.
Comments