00:00It's Benzinga, bringing Wall Street to Main Street.
00:03The U.S. automotive industry is entering 2026 facing persistent volatility driven by affordability
00:09pressures, slower demand, tariffs, and regulatory uncertainty, according to CNBC. Automakers
00:16endured pandemic shutdowns, supply chain disruptions, chip shortages, and rising prices.
00:23Those pressures are now converging with inflation, higher insurance costs,
00:26and elevated ownership expenses. Average new vehicle prices reached nearly $50,000,
00:33up 30% from early 2020, while ownership costs remain well above historic norms.
00:39Industry leaders warned that consumer demand remains fragile as forecasters expect flat to
00:44lower sales after 16.3 million units sold last year. Automakers are shifting focus toward lower
00:50priced models, used vehicles, and potential re-entry into sedan segments as they prepare
00:55for trade negotiations and earning season. For all things money, visit Benzinga.com.
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