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00:02Mercedes-Benz USA CEO Adam Chamberlain said 2026 is shaping up to be more challenging
00:08than expected as market conditions in the first months of the year came in weaker than anticipated.
00:13According to CNBC, he cited geopolitics and broader uncertainty as factors weighing on
00:19the environment. Elevated auto loan rates and concerns about the economy are pressuring demand.
00:24Chamberlain said gasoline prices above $4 per gallon have not yet delayed Mercedes'
00:29purchases, but sustained prices closer to $5 could begin to affect consumer behavior over time.
00:35Mercedes is investing $4 billion in its Alabama plan through 2030 and is targeting U.S. sales
00:41growth to 400,000 vehicles from 303,200 last year. Tariffs on imported vehicles have increased
00:49costs and reduced margins. The company raised prices by 1.3% and said sales remain unaffected.
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