00:00The recent 800th anniversary of North Shield celebrations culminated in a parade involving around 400 people as the town continues to build a growing reputation as an arts and cultural hub.
00:14The programme is a real opportunity to use arts, culture and heritage to support regeneration and strengthen local pride, said Mr Johnson.
00:23He added, we know how much potential there is here with our rich cultural and heritage offer, active community organisations and the strong identity and distinctive character of North Shields.
00:36Founded in 1225 as a small settlement on what is now the Fish Quay, North Shields, later developed into a large harbour town.
00:46Today, it hosts events such as the North Shields Mural Festival and the Mouth of the Tyne Festival and has gained wider cultural attention in recent years as the inspiration for Sam Fender's music.
00:59The singer grew up in the town and says the area has influenced his songs.
01:04The council says it will work with local groups, cultural organisations, businesses and residents to shape its expression of interest.
01:12The bid will focus on three areas outlined in national guidance, your story, culture for everyone and making it happen.
01:21Other towns that have already announced bids include Bishop Auckland in County Durham, as well as Basingstoke in Richmond.
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