00:00This happened at a Target in a suburb of Minneapolis.
00:03I'm living a U.S. citizen.
00:04I'm living a U.S. citizen.
00:06And what did the company have to say about it?
00:08Nothing.
00:09Target declined to comment.
00:11This is just another clear sign that corporate America has overcorrected since President Trump took office.
00:16The full video shows two Target employees being detained by ICE, and they also happen to be U.S. citizens and have since been released.
00:22Target executives might think their silence is keeping them neutral, but to customers and employees,
00:27it more likely suggests cooperation or collusion.
00:30And that puts the company very much at odds with public sentiment about this immigration crackdown.
00:35It also doesn't help people's trust toward corporate America, which has hit extreme lows.
00:40Despite the data, Target's non-response has become the strategy across C-suites ever since Trump poured gas on the war on woke.
00:47For Target in particular, silence is part of its ongoing effort to ditch its image as a progressive and inclusive company.
00:53But that reversal has hurt both its business and reputation.
00:56The company slipped 10 spots on Fortune's World Most Admired Companies list from 2021 to 2025 and fell out of the top 50 in the latest ranking that was just released.
01:05Its shares have also slid 42% over the past year.
01:09Companies may say they're just staying out of politics, but when they refuse to speak out, silence starts looking complicit rather than cautious.
01:15Things may say they're just staying out of politics, but they're just staying out of politics.
01:17Things may say they're just staying out of politics.
01:18Things may say they're just staying out of politics.
01:19Things may say they're just staying out of politics.
01:20Things may say they're just staying out of politics.
01:21Things may say they're just staying out of politics.
01:22Things may say they're just staying out of politics.
01:23Things may say they're just staying out of politics.
01:24Things may say they're just staying out of politics.
01:25Things may say they're just staying out of politics.
01:26Things may say they're just staying out of politics.
01:27Things may say they're just staying out of politics.
01:28Things may say they're just staying out of politics.
01:29Things may say they're just staying out of politics.
01:30Things may say they're just staying out of politics.
01:31Things may say they're just staying out of politics.
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