00:00Weight loss jabs are affecting what people buy at Greggs, according to the North East
00:05Bakery chain's boss, as customers increasingly look for smaller portions and healthier options.
00:11Rasheen Curry says there's no doubt these medications are influencing buying habits,
00:16alongside a wider shift towards protein and fibre-rich foods.
00:21Greggs has already responded by introducing smaller snacks and new products,
00:25with other retailers seeing similar trends.
00:27Supermarket giant Tesco reports growth in fresh food sales as shoppers focus on healthier choices.
00:35The changes come as food firms also face pressure from rising costs,
00:39shrinkflation and new rules banning junk food adverts before 9 in the evening.
