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AntiGravity CEO on New 8K 360-Degree Drone
Bloomberg
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2 days ago
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News
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00:00
Just talk us through it, because obviously the drone market is highly competitive, there's
00:03
a lot of different products on the market as well, but in your opinion, what makes yours
00:08
different?
00:09
Well, from the first moment that we incepted the product, we wanted to do something that
00:13
nobody else did.
00:15
And the Antigravity A1 is the world's first fully integrated 360 drone.
00:20
That means it captures everything around you, and you don't need to worry about where the
00:24
camera is pointing and where you're facing.
00:26
All you do is enjoy the flying experience, and then you can pick your angles and moments
00:30
later in post.
00:31
So, what that allows you to do is anybody who's thought about flying a drone, but you're not
00:35
a trained camera person, or you don't know how to compose shots, it gives you the ability
00:40
of a professional creator in something that's small and easy to fly.
00:44
So we basically opened the market for people that never even imagined that they would be
00:47
able to fly a drone.
00:48
We've just been actually showing it to our viewers as well, you can see there, but this
00:53
is a drone that was five years in the making, or you were saying 10 years really, if you
00:57
count as well the input from Insta360 as well.
01:00
What's been the reception so far to it, and where are you seeing most sales?
01:04
Yeah, so actually we started shipping the units a little less than a month ago, and since
01:10
then the feedback has been remarkable.
01:12
People are really understanding that this is something new that they haven't seen before,
01:16
and for existing drone pilots, they realize that it's a level up on what they've experienced
01:21
before, which is a single-lens fixed drone that was limited in where you could fly it
01:25
and how you could fly it, to now being able to capture everything.
01:28
And then for consumers at home, it gives you the ability to experience the world in a whole
01:33
different way.
01:34
So again, yes, this is five years of R&D and about $150 million in development, plus our
01:40
friends at Insta360 really helped incubate this company by allowing us to use their 360 technology.
01:46
So the way it works is, there's a lens on the bottom of the drone, there's a lens on
01:49
the top of the drone, and the software stitches both lenses together in real time.
01:55
And when you put on our goggles, you're getting a fully stitched 360 video, you can look around
02:01
in any direction.
02:02
So if you've ever used a VR headset with pre-recorded content on it, you get to experience that, but
02:06
in real time.
02:08
And the drone can be hovering in one direction, you can be looking around in any direction in
02:13
the headset independent of where the drone is moving.
02:16
So there's a ton of different use cases for this drone.
02:20
From a consumer standpoint, you can...
02:24
Let me back up.
02:25
Here's what I tell everybody.
02:26
When you're flying a regular drone, you're flying a camera.
02:28
And that's really, really cool by itself.
02:30
When you're flying the anti-gravity drone, you become the camera and you become the drone
02:34
and you're soaring through the air.
02:36
So as kids, we used to have three different types of dreams.
02:39
We were either running away from something, falling or flying.
02:42
This brings you back to those childhood dreams.
02:45
I do want to ask though, the timing of the launch is probably not what you wanted to see
02:49
with the FCC ruling on restricting foreign-made drones.
02:52
How is that actually impacting your business and what changes do you think you need to make
02:56
as a result?
02:57
Yeah, the timing is interesting.
02:59
But fortunate enough, the A1 is fully FCC compliant.
03:04
It's available for sales in the US and actually in over a hundred countries worldwide.
03:09
And repair business is strong.
03:11
So if anything ever happens, you can ship it and get it serviced.
03:13
So there's no issues for the A1.
03:16
For future products, we are definitely looking at all options right now, including US-based
03:20
manufacturing.
03:21
And in terms of our worldwide split, the US and China performed very well for us in the
03:26
first month.
03:27
But Europe is not far behind.
03:28
I would say it's a pretty equal split between all regions worldwide.
03:31
So as you think about anti-gravity and the markets that you target, would you say that
03:37
you would be deprioritizing and de-risking from China if you're looking to maybe manufacture
03:41
away from the mainland market and also to seek growth markets outside of China?
03:46
Well, it's not essentially deprioritizing China.
03:49
It's coming up with a better way to sustain the business long term.
03:53
China is always going to be a consumer market for us.
03:55
Folks in China absolutely love the anti-gravity A1.
03:59
So we're not going to veer away from that, but we're also going to make changes to the
04:02
business in order to make sure that the US consumers can get the latest and greatest
04:06
anti-gravity products.
04:07
So yeah, all options are on the table.
04:10
We also are working with our lobby groups and legal partners to explore what the boundaries
04:17
are of the new term.
04:18
So it's very early right now.
04:19
This was just announced and I think other companies are kind of in the same boat where
04:24
we're evaluating and seeing what's possible.
04:26
Okay.
04:27
To grapple with, I guess, as a CEO in this position.
04:30
But what do you think then in terms of the fundraising outlook?
04:34
Because you have some, obviously you spun out of Insta360, you've had some very high profile
04:37
backing.
04:38
How much capital do you need essentially to move forward and where are you looking to source
04:42
that?
04:43
Well, actually when VCs and private equity investors started hearing about the anti-gravity, folks
04:51
were throwing money left and right at us.
04:52
This is not a joke.
04:53
We're oversaturated in how many requests we had to get.
04:56
But our main goal is to make this a truly global brand.
04:59
And we have VC money coming in from North America, from US, Canada.
05:03
We have VC money coming in from APAC regions.
05:05
So we're very open in terms of our global priorities.
05:09
Long term, we're in a series A round right now and we've raised about 200 million at the
05:15
moment.
05:16
And that's to sustain the business long term and to fund our R&D efforts for future product
05:20
lines.
05:21
What valuation on that?
05:22
Billion dollars.
05:23
Okay.
05:24
Okay.
05:25
You mentioned earlier that you're looking at targeting an IPO or a listing in the US market.
05:29
What's the thinking around that and what would be the timeline?
05:33
That's our ultimate end goal.
05:35
Obviously, the company just launched and it's very early, but we're long term thinkers and
05:39
when the company is ready, we would like to IPO in the US stock market.
05:44
Again, timing too early to tell, but we'll see after a couple more generations of the product.
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