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  • 8 months ago
The 2026 Australian lamb ad has been praised for making the meat "feel Australian", as long-time campaign star Sam Kekovich takes a swipe at the UN for failing to understand local Aussie values.

Australian marketing experts have praised the ad for layering Australian icons with beloved memes and locations, and making lamb feel patriotic.

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00:00What is it? I'm very busy.
00:08Sir, we thought you should know.
00:10Know what? He's very busy.
00:12Australia has dropped out of the top 10 happiest countries list for the first time ever.
00:17That can't be right.
00:19Is this real?
00:20Yep, we're 11th.
00:21Look it up.
00:22We're not behind the poms, are we? God no.
00:24How can any country be happier than Australia?
00:26Australia's the best country on earth.
00:28And when there's a competition, we're in it to win it.
00:31When those happiness auditors come next year, you show them we're a top 10 happy country.
00:35Boy, it'll be a chop for you, not the succulent lamb kind.
00:39Got it?
00:40Well, yes, boss.
00:46G'day.
00:47How was your flight?
00:48Long. Please be good.
00:49Nothing would make us happier.
00:53How could you not be happy with 50,000 kilometres of beautiful coastline?
00:56You could say we're good by it.
00:57Can one spin here?
01:01At your own peril.
01:02Let's move on.
01:03You know what makes us happy?
01:04The Sydney Opera House.
01:05We should show you that.
01:06Your nation enjoys opera.
01:10And how could you not be happy holding a platypus?
01:12The world's only venomous egg-laying mammal.
01:15Yeah, nah mate, I wouldn't hold it.
01:18We also have free healthcare.
01:20You should write that down.
01:22Another reason we're happy is because we're made up of many different cultures.
01:25Including the world's oldest living continuous cultures.
01:28Sucked in Egypt.
01:31Respectfully.
01:34We've got world-class summer Olympians.
01:36And well-meaning winter Olympians.
01:38There's heaps more to be happy about.
01:39Like backyard water parks, sporting equipment that doubles as bins.
01:43You can call someone your mate, even if they're not your mate.
01:45And all our animals come with pockets.
01:47And we've got giant monuments to fruit.
01:49And hardware stores where sausages outsell tools.
01:51I didn't know they sold tools.
01:52And the other nations might be happy on paper.
01:54But we get paid more than New Zealanders for doing exactly the same jobs.
01:58I'm 19 to 35% happier here.
02:00And Sweden has saunas, but we've got Townsville.
02:02And Finland might enjoy unlimited parental leave.
02:04But can they pop down to the shops in their togs?
02:08Here you go.
02:10Then there's these.
02:12A national network of free public barbecues.
02:17You wouldn't get that in Luxembourg.
02:19If that's even a real country.
02:20If this isn't top 10 happiness stuff, then what is?
02:23As I've explained many times, the list is based on complex economic...
02:26Shh! Enjoy the taste of 100% real Australian happiness.
02:33I'm just waiting for a match.
02:35Oh, you know it makes sense.
02:40Where did all these people come from?
02:43Nothing makes us happier than being together.
02:45And nothing brings us together like land.
02:47So are we a top 10 happy country?
02:49I have a feeling this year that you will make the cut.
02:52Let.
02:53Just eat some land!
02:56Oh, we should show you Canberra.
02:58Actually...
02:59Nah.
03:00...
03:07Huh.
03:09You.
03:10Don't don't catch a wrestler.
03:11Oh, my God.
03:13They playingirā, antib Minister.
03:14I'm going to warn you and turn out the moment of your body from you.
03:17Oh.
03:19You have to earn the´s.
03:21Oh, yeah.
03:22Yeah.
03:23I'm off.
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