00:00It's the brick, it's the tags, and it's the interactive minifigs, but altogether what that
00:21unlocks is an opportunity for interactivity, new dimensions of responsiveness, opportunity for
00:29more social play, and for more storytelling.
00:33Just tell this brick to start looking for a smart minifigure, and you'll see from the
00:37sound and the color when it detects it.
00:40So let's see what happens when they come to life.
00:45So you hear the door unlock, the edges start, as I move the car around you'll see at the
00:49spot.
00:50Maybe, maybe I'm going to crash it, kids do that.
01:03We've put cutting edge technology, some of it never seen before, into LEGO Smart Play to
01:08create a platform for physical interactive play, allowing any LEGO set to come alive in
01:14kids' hands.
01:15LEGO Smart Play starts with a LEGO Smart Brick.
01:18It's just a 2x4 LEGO brick, except that it's packed with sensors and smarts.
01:22There's no screen inside, there's not even a power button on this thing, but the LEGO Smart
01:27Brick responds to what kids do, generating reactions to their actions.
01:31It becomes an instrument for their play, and it unleashes their imagination.
Comments