00:00.
00:21So, the smart brick is here.
00:25You saw it's very simple, right?
00:27You have a smart brick.
00:28There it is.
00:30And, you know, it's just a simple two-by-four brick, so it will click very seamlessly and
00:35fit exactly with the same bricks I just showed you.
00:38But, of course, it's very different.
00:40And the reason why it's so different is because it's very smart.
00:42So, it's got tremendous amounts of intelligence, technology, ability, that's packed all into
00:49a tiny silicon chip that's actually smaller than one of the studs.
00:57We've put cutting-edge technology, some of it never seen before, into Lego Smart Play
01:02to create a platform for physical interactive play, allowing any Lego set to come alive in
01:08kids' hands.
01:09Lego Smart Play starts with a Lego Smart Brick.
01:12It's just a two-by-four Lego brick, except that it's packed with sensors and smarts.
01:17There's no screen in sight.
01:18There's not even a power button on this thing.
01:20But the Lego Smart Brick responds to what kids do, generating reactions to their actions.
01:25It becomes an instrument for their play, and it unleashes their imagination.
01:29How simple it is to configure the bricks for incredible scenarios.
01:32Let's see what that looks like in play.
01:35So, here's a Smart Brick.
01:36Let's bring it to life with a simple tag showing you one or two things it can do.
01:43That's pretty incredible sound from just a small brick, isn't it?
01:49But what's more incredible is this is actually a synthesizer generating sound in response to
01:55inputs.
01:56So, with responsive generated sound from all sorts of inputs, every model becomes an instrument.
02:05So, you can imagine engines that rev as you move them, creatures that purr as you pet them,
02:11fires that are stoked as you blow onto them.
02:16The Smart Brick.
02:17The key to the new Lego Smart Play experience.
02:21You've got to shake it to wake it.
02:24Imagine what we could do with this brick.
02:45For over 25 years, Star Wars and the Lego Group have worked together to bring the galaxy to life in fun and unique ways.
02:52And now, the galaxy will finally play back.
03:02Storytelling is at the heart of Star Wars.
03:03And for me, seeing these stories reimagined through the Lego brand has shown just how far imagination can take us.
03:10Lego Star Wars has a playfulness and a humor that is only enhanced by these new sets,
03:14bringing those immensely fun and exhilarating moments from the Star Wars galaxy to the newest generation of fans.
03:20Kids can play with iconic ships, locations, and heroes in ways that are more interactive and imaginative than ever before,
03:26extending the storytelling that we do into their own creations.
03:31There you are.
03:33You know you're welcome.
03:34Come on, Mariko.
03:35Get out of here.
03:36Now, don't go too fast.
03:37Hey, guys.
03:38Come on, R2.
03:39Keep going, R2.
03:40Come a little farther, a little farther.
03:42Now, R2, you did bring something for everyone.
03:46God bless our plans.
03:47It goes in your head.
03:49Keep us safe.
03:50They're still in there.
03:51Bye.
03:52Bye.
03:53Bye.
04:21Bye.
04:22Bye.
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