Amazon_B2B_Savings_Badge

SS Digital India

2 weeks ago

Transcript

00:00Today, we're diving into a small but seriously powerful tool on Amazon.

00:04It's a little blue badge that can make a huge difference in your sales to business customers.

00:09Let's get right into it.

00:10So this is the big question, right?

00:12You're out there, you've got amazing products, but the marketplace is packed.

00:16How do you get those high-value business buyers, the ones who buy in bulk,

00:20the ones who come back again and again, to notice you?

00:23You need a signal, something that cuts through the noise.

00:25And just how powerful is that signal?

00:27Well, get this, products that have this one little feature are three times more likely to be bought by B2B buyers.

00:33That's not a small increase, that's a genuine game-changer for your entire business-to-business strategy.

00:39So what is this magic feature?

00:41It's called the Amazon Business Blue Savings Badge.

00:45And honestly, the best way to think about it is as a magnet.

00:48A magnet that's specifically designed to pull in those business customers you want.

00:52So what is it exactly?

00:54It's really simple.

00:55It's just a little blue tag that pops up on a product listing, and it'll say something like,

00:59Save 5%.

01:00Its entire job is to scream,

01:02Hey, business buyer, over here, there's a special deal just for you.

01:05And the best part?

01:07This badge gives you some serious prime real estate.

01:10It's not just hiding on your product page.

01:12Nope.

01:12It shows up right in the search results.

01:15It gets featured on the Amazon Business homepage,

01:17and it pops up on all the savings-related pages.

01:20It puts you front and center, right where those B2B buyers are looking.

01:24All right, so you're probably thinking,

01:26Okay, I'm sold.

01:27I want this sales magnet.

01:29How do I get it?

01:30Well, it's not random.

01:31It really comes down to meeting three specific requirements.

01:34Let's walk through your checklist right now.

01:36These are the three big ones, the non-negotiables.

01:38You absolutely have to have a professional seller account.

01:41You need to offer a business-specific discount.

01:43And your product has to have a good rating.

01:45Let's break each of those down.

01:47First things first, and this one's a deal breaker.

01:50This badge is only for sellers on the professional plan.

01:52If you're on an individual account, you just won't be eligible.

01:56So that's step one.

01:57Make sure you have a professional account.

01:59Okay, next up, the discount.

02:01And here's the cool part.

02:02You've got options.

02:03You can either offer a single unit price that's at least 5% cheaper for business customers,

02:08or you can set up a quantity discount,

02:10where the first tier, say, buying 10 or more, gets at least a 3% discount.

02:15You just need one or the other to qualify.

02:16And the final key to unlocking this thing is all about trust.

02:21Your product has to have an average customer rating of 4.0 stars or higher.

02:25A 3.9, a 3.8, that won't cut it.

02:28Amazon wants to make sure it's highlighting really good, trusted products for its business shoppers,

02:33so that 4-star rating is a hard line.

02:35Now, even when you do everything right, you can run into some confusing situations.

02:40So let's talk about troubleshooting.

02:42We're going to go through some of the most common questions and frustrations sellers have with this badge.

02:48This might be the number one thing people ask.

02:50You log into Seller Central, it tells you you're eligible, you're excited,

02:54then you go to your actual product page on Amazon, and poof, nothing.

02:58The badge isn't there.

03:00So what is going on?

03:01Here's the most important thing to get.

03:03That little panel in Seller Central is just a preliminary check.

03:06It's not a guarantee.

03:07The badge appearing live depends on a bunch of real-time factors.

03:10And crucially, that panel doesn't even check for quantity discount eligibility.

03:14So you always, always have to check the live site to know for sure.

03:18Okay, here's another head scratcher you might run into.

03:21You see the badge on your listing.

03:22Awesome.

03:23But it's only showing for your quantity discount, not your single unit price.

03:26Why would Amazon pick one over the other?

03:29This little table explains the logic perfectly.

03:31The system is just looking for any eligible discount.

03:35So in this case, your single unit discount is only 4%.

03:38That's not enough.

03:39But your quantity discount is 3%, which hits the minimum.

03:42So the system just says, great, we found one that qualifies.

03:45And it awards the badge for that one.

03:47Now, this next point is absolutely crucial, especially for anyone selling products with

03:52variations like different colors or sizes.

03:55The badge is applied at the individual ASIN level, not to the parent product as a whole.

04:01So what does that actually mean?

04:02Let's make it super clear with this t-shirt example.

04:05Let's say your red and green t-shirts have awesome ratings.

04:08They're eligible.

04:09They get the badge.

04:10But maybe the blue t-shirt has a lower rating, say 3.8 stars.

04:14Well, that blue one will not get the badge.

04:17Even though it's all part of the same product listing, each individual variation, each ASIN,

04:22is judged on its own.

04:23Okay, we've covered a lot of ground.

04:26We know what the badge is, how to get it, and what to do when things get weird.

04:29So let's put it all together into a simple, clear action plan you can use to get this done today.

04:34Here it is, your four-step checklist.

04:36Number one, confirm you're on a professional account.

04:39Two, set up that discount.

04:41Either 5% on a single item or 3% on a quantity tier.

04:44Three, make sure your product's rating is four stars or higher.

04:47And four, super important, check every single variation, every ASIN individually.

04:52Look, at the end of the day, this is all about taking action.

04:57It's a direct path to getting more eyes on your products and making more sales.

05:01So the only question left for you is this.

05:03Which one of your products are you going to get this B2B sales magnet for first?

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