Meta tests a “Pay to Link” option on Facebook

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00:00Meta tests a pay-to-link option on Facebook.

00:04Meta is quietly testing a new idea on Facebook.

00:07What if links were rationed?

00:08Over the past week, some users have noticed that they can no longer post links as they used to.

00:14Social media strategist Matt Navarro was among the first to flag the experiment,

00:18sharing screenshots that show users limited to just two link posts,

00:22unless they subscribe to MetaVerified.

00:24That blue check-adjacent subscription starts at $14.99 a month,

00:29which now apparently also buys you the right to post URLs like it's 2016.

00:34Meta confirmed the test to TechCrunch,

00:36explaining that the limit applies to people using Professional Mode and Facebook pages.

00:41Professional Mode turns a personal profile into a creator-style account,

00:46meaning this experiment lands squarely on creators' brands

00:48and anyone trying to drive traffic somewhere that is not Facebook.

00:53According to Meta, this is all part of figuring out how to add more value to MetaVerified.

00:57A spokesperson said the test is meant to understand whether letting subscribers post more links is

01:03actually worth paying for.

01:05Publishers, at least for now, are not included,

01:07possibly because that would trigger an even louder backlash.

01:11There are some loopholes.

01:13Users can still post affiliate links, drop links in comments,

01:16or share links that stay safely within Meta's ecosystem,

01:20like posts from Instagram or WhatsApp.

01:22External links?

01:24That's where the meter starts running.

01:26Meta's own transparency report may explain the thinking.

01:29In Q3, the company said more than 98% of feed views in the U.S.

01:33came from posts without links.

01:35Of the tiny slice that did include links,

01:38most traffic went to familiar names like YouTube, TikTok, and GoFundMe,

01:42usually from pages people already follow.

01:44In other words, links aren't doing much for Meta,

01:47but they matter a lot to creators.

01:50With AI summaries eating into web traffic

01:52and platforms like X already experimenting with linked emotion,

01:56Meta's test feels less like a surprise

01:57and more like the next chapter in the slow unlinking of the web.

02:02If the internet were built on links,

02:03Meta may be testing what happens when you put them behind a paywall.

02:14Meta may be testing it to get olan link.

02:17Meta mayできπειhanING

02:19Meta may disappear.

02:19Yes, ultimately,

02:20it's still a good name.

02:20Say cáchудra t laminaise

02:22하고

02:23Ola

02:23Do

02:24Something

02:26Do

02:28What

02:29Great

02:31paths

02:32ộc

02:32You

02:33Say

02:35Do

02:37You

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