00:00a one-second delay on your website can drop conversions by 20% that's not slow
00:05that's expensive customers don't wait they click they scroll and they decide
00:09within seconds if your business feels trustworthy or outdated you might never
00:14hear from the customers you lost because of speed but they notice they always
00:18notice if your website loads slow or looks tired you're losing more than
00:23clicks you're losing confidence let's make sure your first impression actually
00:27converts