More people are choosing to shop at a nearby farmers' market instead of the supermarket as they prepare their festive table. And despite cost-of-living pressures, many customers say they prefer supporting locally grown produce over competitive pricing.
00:00The River Arena in southern New South Wales has long been known as one of Australia's major food bowls.
00:07And with Christmas fast approaching, that reputation is on full display at a local farmers market.
00:13Shoppers here are making their final decisions about what will end up on their Christmas tables.
00:18But for many, it's a balancing act, managing cost of living pressures
00:22while still wanting to buy fresh, locally produced food.
00:25And for some, buying local simply comes down to value for money.
00:29We don't falter from what we want to do and our beliefs and how we run our animals to try and save a dollar.
00:35And our customers will come to us over the big chains.
00:39The quality is just so much better. The taste.
00:41That's why people could be coming back again and again. It just tastes better.
00:45Dare I say it, we have a bit of a reputation for growing some good quality fruit.
00:50So we tend to get a lot of return business and people are looking out for our product.
00:54Traditional Christmas favourites like Cayman cherries are proving to be popular in the River Arena.
00:58With some stools already selling out.
01:01And despite a dry and hot season for local farmers, some say it's still been a strong growing year.
01:06With many shoppers keen to support the people who grow their food locally.
01:10Locally grown. Always, every day. Not just at the festive season, but all year round.
01:16I know a lot of these people and I love buying their product. I know they make it with love and concern.
01:22A supermarket doesn't care.
01:24This festive season, major supermarkets may have the competitive pricing, but for many here in the River Arena, they prefer to support local farmers.
01:32This festive season will be the best to support local farmers.
01:34This festive season will be the best to support local farmers.
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