00:00All right, so you're ready to start selling on Amazon. Awesome. But then you hit that very first step, listing your product, and suddenly it can feel like a pretty big wall to climb.
00:09Well, in this explainer, we're going to break down that wall and turn all that confusion into a super clear, simple action plan. Let's dive right in.
00:16You know the feeling. You log into Seller Central, you hit that Add Products button, and BAM! You're staring at this page with a ton of different options. Keywords, product IDs, blank forms, spreadsheets. It's so easy to feel totally lost before you even start. You're just thinking, where do I even begin?
00:35But here's the good news. All of those confusing options, they really just boil down to three simple paths. And which one you take depends entirely on your product and your situation.
00:45Are you selling something that's already on Amazon? Are you launching something totally new? Or are you a power seller trying to list hundreds of things at once? Don't worry, we're going to cover all three.
00:53Okay, let's start with the most common, and honestly the simplest path. Selling a product that already exists in Amazon's gigantic catalog. This is for all you resellers out there, or anyone dealing with common, branded items. The goal here isn't to create a new page, it's just to find the existing one and add your offer to it.
01:13The most direct way to find your item is with a good old-fashioned keyword search. Yeah, you just look for it exactly like you would if you were shopping on Amazon yourself.
01:22It's really just a simple four-step dance. First, search with something like blue ceramic coffee mug. Then, scroll through and find the exact match to your product. From there, just select its condition, plug in your price, and how many you have, click finish, and that's it. You're done. It's incredibly fast.
01:40But what if you want to be a bit more surgical about it? If you have the product's barcode handy, you can use its unique product ID, like a UPC or an EAN.
01:51This method just cuts through all the noise and takes you straight to the correct listing. No guesswork involved.
01:56And here's where this method becomes a serious time saver. You're not limited to searching for just one ID at a time. Nope. Amazon actually lets you search for and list up to 20 different products at once, just by using their unique codes.
02:11For sellers with a bunch of different items, this is a total game-changer.
02:14So, you literally just choose the product IDs option, you paste in your whole list of up to 20 codes, and Amazon pulls them all up for you.
02:21You just confirm they're all correct, pop in your price and quantity for each one, and you've just listed a whole batch of products in a matter of minutes.
02:27Okay, on to our second path. This one's for a completely different kind of seller.
02:32What if your product is unique? Maybe it's your own brand, your own invention.
02:36In that case, you're not just adding your offer to a page that's already there. You're going to be building a brand new one from scratch.
02:42And Amazon now has a really cool AI-powered way to kickstart this whole process.
02:49Look at this. You can actually start your entire listing with just a single photo of your product.
02:54It's pretty amazing to see in action. You just upload your image, and Amazon's AI analyzes it and writes a draft of your title and your product description for you.
03:04Your job is then to just act as the editor. Review what the AI came up with, tweak it, fill in the rest of the details like price, and then submit it.
03:13Now, a really key feature here is that you're not just blindly trusting the AI.
03:19All the content that the machine generated for you is highlighted in yellow.
03:23This makes it super easy to spot exactly what the AI created so you can quickly review it and make sure it's perfect.
03:29Of course, maybe you don't want the AI's help.
03:33Maybe you're a wordsmith, you've got your copy all planned out, and you want total control over every single letter on your product page.
03:40For you, there's the classic blank form method.
03:43This is the ground-up, do-it-yourself approach.
03:46You start with the title, confirm the product category, and then you just methodically work your way through all the different tabs.
03:52So, when you're creating a new listing, it really just comes down to this choice.
04:05Do you want speed and some AI assistance, where you just upload an image and then review it?
04:09Or do you want total manual control, where you craft every single detail from a blank slate?
04:15Both will get you to the finish line.
04:17Last but not least, let's look at our third path.
04:19This is for the sellers who are really looking to scale their business.
04:23We're talking listing dozens or even hundreds of products by importing data from other places.
04:28The first bulk method is another really powerful AI tool.
04:32If your product information is already living on another website, like, say, your own e-commerce store, you can just give Amazon the URL.
04:40You just paste the link, hit submit, and Amazon's AI will literally go to that page,
04:44scrape all the important info, the images, title, description, all of it, and build a draft listing for you.
04:50It might take up to 15 minutes, so maybe go grab a coffee, and when you come back, you just review the yellow highlighted content and publish.
04:57But for the absolute ultimate in bulk product management, nothing, and I mean nothing, beats a good old-fashioned spreadsheet.
05:05This is the pros tool for handling a large catalog with maximum efficiency.
05:09And you've got two great ways to do this.
05:12You can use Amazon's official template, fill it out, and even ask the AI to enhance your data on files with a thousand SKUs or less,
05:19or, and this is my favorite part, you can upload your own custom spreadsheet.
05:24Amazon's AI will analyze your file, figure out what's in your columns, and transform it all into ready-to-review draft listings.
05:30It's so incredibly flexible.
05:32Phew, okay, we have covered a lot of ground.
05:36Six different methods across three main paths.
05:39So the big question is, how do you choose?
05:42Well, let's pull it all together into one simple action plan.
05:46This table really says it all, doesn't it?
05:49If you're selling a common item, go with keywords or product IDs.
05:52You want speed and simplicity.
05:54If you're launching your own brand new thing, you're choosing between the AI assist of the image upload and the full control of the blank form.
06:01And if you're listing a ton of items all at once, your best friends are going to be the web URL and spreadsheet tools for maximum automation and scale.
06:09So that ad products page isn't such a mystery anymore, is it?
06:13It's just a starting point with a clear path designed for whatever it is you're trying to sell.
06:18So the only question left now is, what's the first product you're going to list?
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