00:00W całą 5,000 exhibitors i 45,000 visitors
00:06expected through the door, World Travel Market London
00:08is the most influential travel and tourism event on the planet.
00:13Here at London's XL Centre, I am surrounded by travel destinations,
00:17airlines, tours and experiences,
00:20all hoping to showcase their latest offering
00:22and become the centre of the next travel trend.
00:30So this is the largest event that we have ever run
00:34and trends are key to it.
00:36We're seeing there's that real push for slow experiential travel
00:38that's been emerging over a number of years.
00:41And we know that consumers are really prioritising travel
00:43as part of their annual spend.
00:45So 75% of consumers are saying they see travel
00:48as a key part of their yearly expenditure.
00:50Not a luxury, but a key part of it.
00:53At the forefront of this trend
00:55and embracing the slower way of life is Greece.
00:57People are really enjoying their time.
01:00They're taking their time to really flavour
01:03everything that the destination has to offer.
01:06And for that, you need time.
01:08You should not be in a rush.
01:10We're fortunate enough that our culture
01:12is part of this whole procedure.
01:14So our culinary experience,
01:17the idea though, is slow cooking.
01:20You need to take your time to cook your food.
01:22And this is part again of our culture.
01:25So you can find it anywhere.
01:26From the little fried calamari on the waterfront
01:29with your ouzo,
01:30to a very nice slow cooked lamb up in the mountain.
01:33You can find it all.
01:35In other parts of the world,
01:37travellers are being invited to take a step back in time
01:39for a historic holiday.
01:41So the year of the Normans in 2027,
01:44because it's the 1000th anniversary of the birth
01:46of William the Conqueror.
01:48And this initiative is done hand to hand
01:50with our British friends,
01:52but also with four other countries,
01:53including Italy, Scandinavia,
01:55and also the China Islands,
01:56to show what was the Norman influence
01:59over these five countries.
02:00We tried to focus not on the known spots,
02:03but to go a little bit aside on less known sites.
02:05And the perfect example is the castle of William the Conqueror
02:09in Caen, which is less known than many other sites in Normandy.
02:12And in Egypt, they've just opened the Grand Egyptian Museum.
02:16It's the biggest museum dedicated to one civilization in the world.
02:19They can expect a collection that is very unique,
02:23especially when you visit the King Tut galleries.
02:26The contents of King Tut have never been displayed in full,
02:29except in the Grand Egyptian Museum.
02:32We're talking here about 5,952 pieces.
02:36And also we have something unique called the Boats Museum.
02:39We have two of Thofu.
02:43Thofu is the name of the king who built the biggest pyramid.
02:47And these two ships were found behind the Thofu pyramid.
02:52We moved one of them now to the Grand Egyptian Museum,
02:55and it's fully installed.
02:57And the other one will always be shown under restoration.
03:01So tourists will always see this boat being restored by restorers
03:07and see how they do this kind of work.
03:17Though travelers are spending more of their annual budgets on holidays,
03:21value for money is still a key factor when choosing a destination.
03:25Many people still think that Japan is expensive,
03:29but it's not true anymore.
03:30With the current exchange rate of Japanese yen,
03:33Japan has good value.
03:35Japan is a paradise for food lovers,
03:38as I think many of you know.
03:41But each area has their own culinary identity.
03:45Tokyo has most Michelin restaurants in the world.
03:49And the most interesting part is most of these meals comes with very affordable prices.
03:59Another key topic here at World Travel Market is sustainability.
04:03Across the board, there seems to be a big push to diversify beyond the traditional travel season.
04:08Sustainable has three parts.
04:09It means tourism that can last without harming the environment,
04:14without harming the local communities.
04:16And many people tend to forget that.
04:18But it also has a sustainable economic model.
04:20You need to have the three of them, not one or two.
04:26Of course, cherry blossom season, like springtime,
04:28is one of the best seasons, I can guarantee.
04:31But of course, we'd like to show other seasons too.
04:34Still, we are looking for the number of visitors.
04:37But also, we would like the Hanukkah meaningful visitors.
04:41People would like to respect our culture.
04:45Then we can learn each other.
04:47Then travel industry can be better and better.
04:50That's what we are looking for.
