00:00New York Governor Kathy Hochul just signed the first laws in the country aimed at the use of AI actors in advertisements.
00:07From now on, if an advertisement uses a computer-generated person, it has to say so.
00:11No more sneaky avatars pretending to be real influencers or celebrities in ads.
00:16On top of that, the state also passed a law saying you can't use a deceased celebrity's face or voice in ads without permission from the family.
00:23So no random Elvis deepfake commercials or Marilyn Monroe perfume ads unless the families give the okay.
00:28Actors in unions like SAG-AFTRA are celebrating because, as they say, this protects jobs and keeps audiences from being tricked.
00:35And other fans of the law say it keeps things honest. You'll know if an ad has a real person or one that's computer-generated.
00:40However, critics argue that it hinders AI innovations, claiming that unnecessary rules will increase ad costs and prevent companies from being creative with AI.
00:49So, here's the big question. Are these new laws protecting creativity and trust, or is it slowing down AI and making ads more expensive?
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