00:00Natural hair often symbolizes strength and self-expression.
00:12And the winning designs at the 2025 Afro Hair Culture and Beauty Festival did just this.
00:19They told the story of the socioeconomic hardship Nigerian women experienced decades ago.
00:23Many Africans have struggled for decades with the practical challenges of managing their hair.
00:32It's one of the reasons behind embracing artificial hair that often depicts Western beauty ideals.
00:38However, the African Hair Summit, which organized the two-day event, says African hair should be celebrated.
00:47The classes reflected the true intention behind this festival.
00:50And that intention has always been clear.
00:54To promote healthy, safe, and organic hair practices.
00:58To correct long-standing misconceptions about African hair.
01:03To empower individuals with knowledge.
01:06And to build an industry where our natural hair is understood, respected, and celebrated.
01:11The African Hair Summit began with a mission to protect the health of African women and men
01:19by advocating for conscious beauty choices and educating our communities about better alternatives.
01:26Nigerian women are major consumers of hair products, with estimates suggesting that at least 8 out of 10 women wear wigs or extensions.
01:36According to research firm Deep Market Insights, the market size for hair extensions in Nigeria in 2024 was valued at $50 million.
01:44By 2033, that figure is expected to hit nearly $96.7 million.
01:49But as the natural hair movement gains traction, business opportunities are also opening up.
01:57While most of the hairdos at the festival were not completely natural, African hairstyles were highly promoted.
02:03Okay, this is Afro.
02:05Afro hair, culture, and beauty.
02:08It's all about showing our talents, our skills.
02:11And this hair recognizes Africa.
02:14Hair is a powerful marker of human originality, identity, and ancestry.
02:19And organizers hope the Afro hair festival can encourage more Africans to embrace the hallmark of their roots, their black natural hair.
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